What is an Inbound Marketing Agency & Why You Desperately Need One

by | May 15, 2019

Inbound marketing is a relatively new category within the digital marketing industry that is primarily credited to HubSpot.  And they have an excellent full explanation to better define inbound marketing if you’re not familiar with it yet.

To summarize: the inbound methodology is composed of three stages: attract, engage, and delight.  Inbound marketing is primarily for B2B companies and all about offering value to the prospect, usually in the form of an ebook, webinar, free trial, or other “gift” exchanged for the prospect’s contact details.  From there they will be added to a nurture email dripped to further provide value guiding the users to convert.

Consumer behavior and customer expectations are changing rapidly and it is apparent that those marketing tactics that have worked in the past, are not as efficient in today’s business world. Inbound marketing together with the latest technology enables you to quickly react to these changes and ensure that your business is getting the most of your marketing efforts.

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What Role does an Inbound Marketing Agency Have?

Now that you know what an Inbound marketing agency actually does, you might wonder what is its role when it comes to delivering results-driven marketing. Inbound marketing agencies look to provide support to clients and in contrast to the traditional digital marketing agency, inbound agencies go beyond just generating impressions and clicks, but contribute to the entire customer acquisition process through qualified lead generation.  A full-service inbound marketing agency may offer SEO, content marketing, email marketing, marketing automation, social media, Google Ads, PPC, landing page design, web analytics, CRO, and other inbound marketing services that help to achieve the goal of inbound sales leads.

There are different areas that your business might want to focus on such as traffic generation, lead generation or customer acquisition. Inbound marketing agency does not only help your business to achieve these goals and to build a coherent marketing strategy but also delivers trackable results that help your marketing team to make important decisions based on real results and data, not assumptions.

One of the greatest aspects of having an inbound marketing agency is that they can provide you with metrics and data that show where your business is standing now and how marketing results can be improved using different inbound marketing tactics.  Inbound marketing agency doesn’t only help your business to grow client base by generating quality leads to your website, but focuses on developing long-term relationships with customers.

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What’s the Difference between Inbound Marketing and Digital Marketing?

While digital marketing understands a wide variety of marketing tactics such as SEO, social media marketing, search engine marketing, and content marketing, Inbound Marketing aims to use each of this tool in order to target the most potential audience and transform them to quality leads. In other words, inbound marketing is a marketing strategy which sets a clear objective using various digital marketing tactics. Businesses can benefit from both, however, these two tactics often aim for different outcomes. Inbound Marketing concentrates on long-term goals and quality website traffic while digital marketing helps businesses to achieve short term marketing goals using different marketing tactics. In contrast to outbound marketing, inbound marketing helps you to attract your potential customers without fighting for their attention.

Besides inbound marketing and digital marketing, brand management is an important part of any business marketing. While inbound marketing focuses on measuring different marketing tools and activities at each level of the marketing funnel, brand management concentrates on the overall brand image of the business. Successful brand management often requires hiring a brand manager who is responsible for the overall image of the company.

Why You Need an Inbound Marketing Agency

You might have used different digital marketing tactics to drive potential customers to your website.  You might have also noticed that some tactics have not delivered the desired results. The solution might be inbound marketing, which can help your business to deliver positive long term results by attracting ideal prospects and ultimately turning them to quality leads.

Inbound Marketing Agency can help you to build a strategy that focuses on measuring different marketing tools and activities at each level of the marketing funnel. It also allows you to work together with professionals that have the experience and skills to ensure your business is targeting the right people at the right channel.

Inbound marketing with quality content and meaningful message that addresses the needs of your potential customer, helps your business to gain trust among your current and potential future customers. Lead nurturing, one of the central processes in inbound marketing ensures that the desired target market is provided with relevant content at every stage of the buyer’s journey. Lead nurturing strategy is a pivotal part of an inbound marketing plan.

As we know, very few of the inbound leads will end up making a purchase. For example, if you are running e-commerce, you probably know that there are many steps that a potential buyer needs to complete before making an actual purchase. This is when lead nurturing becomes an important part of the sales process as well as sales enablement. Lead nurturing with engaging content ensures that you can turn your website traffic into paying customers.

Inbound Marketing Agency will increase the number of high-quality leads and assist sales teams to use them efficiently in their sales process. If your business is new to inbound marketing, you may not be ready to confidently implement an inbound marketing plan. Working together with inbound marketing experts will help you gain results faster and ensure that you get the most of your marketing efforts.

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Final Thoughts

As we are living in a fast-paced competitive business world, it has become extremely important to efficiently target the most ideal customers. With inbound methodology and the latest technology, your business can adapt to these changes by concentrating not only in different marketing tactics but the entire customer experience.

Inbound marketing helps your business to attract, engage and turn your ideal prospects into paying customers. It’s a better way to market, sell and built trust among existing customers as well as potential future customers.

Bringing on an inbound marketing agency that understands the challenges of demand generation and the entire customer acquisition process can significantly improve your marketing results as well as save time and money – and most importantly, deliver high ROI. If you’re interested to learn about Upgrow’s inbound marketing services, schedule a call now.

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Ryder Meehan

Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.

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