Web Analytics Agency Services

Web Analytics

Gain new insight into your website and digital marketing performance that will lead to more sales and a better ROI.

Upgrow is a Google Ads and Analytics Certified Agency

What could you do with better analytics?

If you don’t have reliable reporting and goal tracking set up, then you can't fully understand the impact of your digital marketing program or web design.

Go beyond basic web traffic reporting - understand the full funnel of lead signups, eBook downloads, sales revenue, in-cart analytics and more.

Can you easily answer:

  • Where do you users fall out of my funnel?
  • How do users navigate your website - and what are they looking for yet not finding?
  • Which ad drove the lead that closed for $1M of new business 3-months later?
  • What traffic source drive quality leads and which drives junk leads?
  • How many live chats, eBook downloads, sales demos, or webinar registrations did I get last week from each marketing channel?

If you don't know what's working or broken, your digital marketing program is flying blind.

The team at Upgrow will work you to determine the goals of your website and the most important actions you want users to take.  Then we'll do a comprehensive audit of any existing analytics then setup Google Tag Manager, Google Analytics and a list of goals to track.  With this in place we will build a customized Google Data Studio report where you can not just your website's performance but also marketing channel data like cost, clicks and conversions and the effectiveness of social media programs.

Track the events that matter to your business and brings all your data sources into a simple executive-level view. Since our dashboards are fully customized, we can build it to include everything you need, and nothing you don't.

Web Analytics Services Offered

Our expert web analytics team can set you up to track and report on any and all important events on your site. Whether it's revenue, ebook downloads, webinar signups, blog engagement, video views or anything else, we can track it and report on it in a sleek, dynamic dashboard.

Our web analytics services include:

  • Review of any existing analytics to identify problems or opportunities
  • Install Google Tag Manager
  • Install Google Analytics
  • Create Google Tag Manager events
  • Create Google Analytics conversion goals
  • Design a Google Data Studio reporting dashboard
  • Integrate data into Google Data Studio (i.e. Google Ads, Facebook, Twitter, LinkedIn)
  • Supermetrics power-users for Google Sheets and Google Data Studio

Analytics + Insights

Tracking and reporting without actionable insights and recommendations won't do you any good. That's why we take the time to review the data for you and share a strategy. So what kind of analytics insights can you expect?

  • Resolve poor landing page conversion rates
  • Improve bounce rates
  • Feature more of the content that users want to see
  • Make your checkout cart smarter and simpler
  • Turn off poor traffic sources, and scale performing channels
  • Run more of the ad audiences that convert, and less that don't
  • Clarify confusing content
  • Optimize for qualified leads (stop giving credit for junk leads)
  • And way more than we can even begin to list here...

Ready to start marketing smarter?

You can stop worrying about web analytics when your conversion rate hits 100%, until then - tracking important metrics and finding strategies to capitalize on the insights will add efficiency to all of your digital marketing efforts. Upgrow is your partner for building a world-class analytics program. Take the first step with strategy call now.

Clients We've Helped Grow...

Talkdesk Logo
Marpac Logo
MemSQL logo
Nurx logo
Influxdata Logo
Twistlock logo
ASSA ABLOY Logo
Impact Fund - Logo
SFGMG
Miss Jones Baking Co
Platform 9
Cloud Logistics Logo - Gray/Transparent
Dynamic Signal
Opswat Logo
Seal
PullString
Teampay
LightStep Client Logo
Juris co
Mercer Advisors Logo
Knowable Magazine
Pandia Health Logo
Seal
Dynamic Signal
Dynamic Signal
Seal

Client Quotes

"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"

- Michael Price, Digital Marketing Manager Alooma
Michael Price - Alooma Client Quote
"In a short period of time, Upgrow's SEO efforts have garnered significant results. Overall traffic has increased, which has led to an increase in orders. Communicative with their team was easy. Their team is professional and dedicated to solving problems."

- Billy Guan, CEO Cocusocial
Billy Guan - Cocusocial Client Quote
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level.  Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."

- Jeannie Christensen - Marketing Director, Twistlock
Jeannie Christensen - Twistlock Marketing Director
"Working the Upgrow team was the best choice we made during our launch.  From the start, we had an engaging experience with team members who learned our business and cared.  The ongoing support consistently exceeds our expectations."

- Bob Miltenberger, CEO Nearshorenetworks
Bob Miltenberger - CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."

- Katelyn Watson - VP of Marketing, Nurx
Katelyn Watson - Nurx VP of Marketing

Featured Press

Ready to Take Your Digital Marketing to the Next Level?
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