Web Analytics Agency Services

Web Analytics

Gain new insight into your website and digital marketing performance that will lead to more sales and a better ROI.

We Help to Grow Amazing Brands...

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Multi-Channel Reporting

Access performance data in a single interface updated in real-time. No more waiting on weekly reports, stitching data together in Excel, or incomplete datasets. We compile multiple data sources in a customizable Google Data Studio or Google Sheets report using Super Metrics integrations.

Digital Marketing
Web Analytics

Analytics + Insights

Even the best data and most comprehensive reporting is useless without insights and actions. Our team of marketing analysts review performance to identify trends and areas for optimization to create a strategic roadmap.

Lead Quality Reporting

Complex B2B and enterprise marketers know the sale doesn't happen on a single click. That's why we utilize lead quality reporting from Hubspot, Marketo, or Salesforce to connect quality leads back to their original marketing traffic sources. We help to solve attribution while also setting up complex retargeting and re-engagement marketing to meet users where they're at in the funnel.

Web Analytics

What could you do with better analytics?

If you don’t have reliable reporting and goal tracking set up, then you can't fully understand the impact of your digital marketing program or web design.

Go beyond basic web traffic reporting - understand the full funnel of lead signups, eBook downloads, sales revenue, in-cart analytics and more.

Can you easily answer:

  • Where do you users fall out of my funnel?
  • How do users navigate your website - and what are they looking for yet not finding?
  • Which ad drove the lead that closed for $1M of new business 3-months later?
  • What traffic source drive quality leads and which drives junk leads?
  • How many live chats, eBook downloads, sales demos, or webinar registrations did I get last week from each marketing channel?

If you don't know what's working or broken, your digital marketing program is flying blind.

The team at Upgrow will work you to determine the goals of your website and the most important actions you want users to take.  Then we'll do a comprehensive audit of any existing analytics then setup Google Tag Manager, Google Analytics and a list of goals to track.  With this in place we will build a customized Google Data Studio report where you can not just your website's performance but also marketing channel data like cost, clicks and conversions and the effectiveness of social media programs.

Track the events that matter to your business and brings all your data sources into a simple executive-level view. Since our dashboards are fully customized, we can build it to include everything you need, and nothing you don't.

Web Analytics Services Offered

Our expert web analytics team can set you up to track and report on any and all important events on your site. Whether it's revenue, ebook downloads, webinar signups, blog engagement, video views or anything else, we can track it and report on it in a sleek, dynamic dashboard.

Our web analytics services include:

  • Review of any existing analytics to identify problems or opportunities
  • Install Google Tag Manager
  • Install Google Analytics
  • Create Google Tag Manager events
  • Create Google Analytics conversion goals
  • Design a Google Data Studio reporting dashboard
  • Integrate data into Google Data Studio (i.e. Google Ads, Facebook, Twitter, LinkedIn)
  • Supermetrics power-users for Google Sheets and Google Data Studio

Analytics + Insights

Tracking and reporting without actionable insights and recommendations won't do you any good. That's why we take the time to review the data for you and share a strategy. So what kind of analytics insights can you expect?

  • Resolve poor landing page conversion rates
  • Improve bounce rates
  • Feature more of the content that users want to see
  • Make your checkout cart smarter and simpler
  • Turn off poor traffic sources, and scale performing channels
  • Run more of the ad audiences that convert, and less that don't
  • Clarify confusing content
  • Optimize for qualified leads (stop giving credit for junk leads)
  • And way more than we can even begin to list here...

Ready to start marketing smarter?

You can stop worrying about web analytics when your conversion rate hits 100%, until then - tracking important metrics and finding strategies to capitalize on the insights will add efficiency to all of your digital marketing efforts. Upgrow is your partner for building a world-class analytics program. Take the first step with strategy call now.

Client Quotes

"Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!"

- Etel Sverdlov, Prisma Developer Relations
Etel - Prisma Client
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"

- Michael Price, Digital Marketing Manager Alooma
Michael Price - Alooma Client Quote
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level.  Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."

- Jeannie Christensen - Marketing Director, Twistlock
Jeannie Christensen - Twistlock Marketing Director
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."

- Katelyn Watson - VP of Marketing, Nurx
Katelyn Watson - Nurx VP of Marketing

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