Access performance data in a single interface updated in real-time. No more waiting on weekly reports, stitching data together in Excel, or incomplete datasets. We compile multiple data sources in a customizable Google Data Studio or Google Sheets report using Super Metrics integrations.
Analytics + Insights
Even the best data and most comprehensive reporting are useless without insights and actions. Our team of marketing analysts reviews performance to identify trends and areas for optimization to create a strategic roadmap.
Lead Quality Reporting
Complex B2B and enterprise marketers know the sale doesn’t happen on with a single click. That’s why we utilize lead quality reporting from Hubspot, Marketo, or Salesforce to connect quality leads back to their original marketing traffic sources. We help to solve attribution while also setting up complex retargeting and re-engagement marketing to meet users where they’re at in the funnel.
What could you do with better analytics?
If you don’t have reliable reporting and goal tracking set up, then you can’t fully understand the impact of your digital marketing program or web design. Go beyond basic web traffic reporting – understand the full funnel of lead signups, eBook downloads, sales revenue, in-cart analytics, and more.
If you don’t know what’s working or broken, your digital marketing program is flying blind.
The team at Upgrow will work with you to determine the goals of your website and the most important actions you want users to take. Then we’ll do a comprehensive audit of any existing analytics then set up Google Tag Manager, Google Analytics, and a list of goals to track. With this in place, we will build a customized Google Data Studio report where you can not just your website’s performance but also marketing channel data like cost, clicks, and conversions, and the effectiveness of social media programs.
Track the events that matter to your business and bring all your data sources into a simple executive-level view. Since our dashboards are fully customized, we can build them to include everything you need, and nothing you don’t.
Our web analytics services include:
- Review of any existing analytics to identify problems or opportunities
- Install Google Tag Manager
- Install Google Analytics
- Create Google Tag Manager events
- Create Google Analytics conversion goals
- Design a Google Data Studio reporting dashboard
- Integrate data into Google Data Studio (i.e. Google Ads, Facebook, Twitter, LinkedIn)
- Supermetrics power-users for Google Sheets and Google Data Studio
- Google Analytics 4 Migration & Setup
- Resolve poor landing page conversion rates
- Improve bounce rates
- Feature more of the content that users want to see
- Make your checkout cart smarter and simpler
- Run more of the ad audiences that convert, and less that don’t
- Clarify confusing content
- Optimize for qualified leads (stop giving credit for junk leads)
- And way more than we can even begin to list here…