Web Analytics Agency Services

Measure Every Action, Test Rapidly, and Gain New Insights for Smarter Data-Driven Marketing

Make analytics your company’s top advantage. Optimize smarter and test faster. See a full view of your website and digital marketing performance. Increase sales and improve ROI.

  • Full Tracking Setup
  • Conversion Attribution Measurement
  • Customized Reporting Dashboards
  • Expert Analysis & Actionable Insights
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Hundreds of companies of all sizes partner with Upgrow to generate consistent, qualified visitors who buy.

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Multi-Channel Digital Marketing

Multi-Channel Reporting & Attribution

Access performance data in a single interface updated in real-time. No more waiting on weekly reports, stitching data together in Excel, or incomplete datasets. We compile multiple data sources in a customizable Google Data Studio or Google Sheets report using Super Metrics integrations.

Analytics + Insights

Even the best data and most comprehensive reporting are useless without insights and actions. Our team of marketing analysts reviews performance to identify trends and areas for optimization to create a strategic roadmap.

Digital Marketing Web Analytics Actionable Insights
Lead Quality Reporting

Lead Quality Reporting

Complex B2B and enterprise marketers know the sale doesn’t happen on with a single click. That’s why we utilize lead quality reporting from Hubspot, Marketo, or Salesforce to connect quality leads back to their original marketing traffic sources. We help to solve attribution while also setting up complex retargeting and re-engagement marketing to meet users where they’re at in the funnel.

Only 0.11%* of Websites Use Conversion Rate Optimization Strategies. Why Not Join the 99%?

If you don’t have reliable reporting and goal tracking set up, then you can’t fully understand the impact of your digital marketing program or web design. Go beyond basic web traffic reporting – understand the full funnel of lead signups, eBook downloads, sales revenue, in-cart analytics, and more.

If you don’t know what’s working or broken, your digital marketing program is flying blind.

The team at Upgrow will work with you to determine the goals of your website and the most important actions you want users to take. Then we’ll do a comprehensive audit of any existing analytics then set up Google Tag Manager, Google Analytics, and a list of goals to track. With this in place, we will build a customized Google Data Studio report where you can not just your website’s performance but also marketing channel data like cost, clicks, and conversions, and the effectiveness of social media programs.

Track the events that matter to your business and bring all your data sources into a simple executive-level view. Since our dashboards are fully customized, we can build them to include everything you need, and nothing you don’t.

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Web Analytics
Services Offered

Our expert web analytics team can set you up to track and report on any and all important events on your site. Whether it’s revenue, ebook downloads, webinar signups, blog engagement, video views or anything else, we can track it and report on it in a sleek, dynamic dashboard.

Our web analytics services include:


  • Review of any existing analytics to identify problems or opportunities
  • Install Google Tag Manager
  • Install Google Analytics
  • Create Google Tag Manager events
  • Create Google Analytics conversion goals
  • Design a Google Data Studio reporting dashboard
  • Integrate data into Google Data Studio (i.e. Google Ads, Facebook, Twitter, LinkedIn)
  • Supermetrics power-users for Google Sheets and Google Data Studio
  • Google Analytics 4 Migration & Setup
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Analytics +

Tracking and reporting without actionable insights and recommendations won’t do you any good. That’s why we take the time to review the data for you and share a strategy. So what kind of analytics insights can you expect?
  • Resolve poor landing page conversion rates
  • Improve bounce rates
  • Feature more of the content that users want to see
  • Make your checkout cart smarter and simpler
  • Run more of the ad audiences that convert, and less that don’t
  • Clarify confusing content
  • Optimize for qualified leads (stop giving credit for junk leads)
  • And way more than we can even begin to list here…
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Analytics +

You can stop worrying about web analytics when your conversion rate hits 100%, until then – tracking important metrics and finding strategies to capitalize on the insights will add efficiency to all of your digital marketing efforts. Upgrow is your partner for building a world-class analytics program. Take the first step with strategy call now.

What are web analytics?

Web analytics is the science of collecting, analyzing, and reporting website data to comprehend user behavior and improve marketing efforts. Think of it as a digital detective, combing through the digital traces left by your website visitors to uncover actionable insights. Web analytics services provide a crucial link between raw data and informed decision-making, serving a range of roles from enhancing user experience to maintaining a competitive edge.

Web analytics tools, like Google Analytics and Adobe Analytics, collect and synthesize website data, offering valuable insights into site performance. This approach, rooted in data, empowers businesses to refine their marketing strategies for maximum resonance with their target audience and the best possible ROI.

But web analytics doesn’t just provide a general overview; it goes deeper, shedding light on user behavior through tools like heatmaps and session recordings. This wealth of information allows businesses to understand what drives user engagement and, consequently, tailor their website to meet those needs. An ideal web analytics agency can help businesses harness these insights, transforming website data into a roadmap for success.

What are Top Web Analytics Tools to Consider?

Navigating the sea of data can be daunting, but with the right tools, it becomes a manageable task. Google Analytics, Google Search Console, and MarketingCloudFX are some of the key tools used by businesses to efficiently gather and analyze data. Each tool brings a unique set of capabilities to the table, helping businesses get the most out of their web analytics.

Take Google Analytics, for example, a robust tool offering features like:

  • data visualization

  • custom analysis

  • funnel analysis

  • smart goals

It’s akin to having your own Sherlock Holmes, methodically analyzing all aspects of website data to unveil precious insights. Google Data Studio, when used in conjunction with Google Analytics, further enhances data visualization and reporting.

Conversely, Google Search Console is instrumental in controlling site visibility in Google Search results, scrutinizing search traffic and performance, and providing in-depth insights into organic search traffic. While Google’s tools are impressive, they aren’t the only ones on the block.

MarketingCloudFX amalgamates website data, aiding businesses in identifying their target audience, monitoring customer behavior, and offering actionable insights to fine-tune marketing campaigns. Other alternatives to Google Analytics include Semrush, Clicky, Matomo, and Adobe Analytics, each offering a unique approach to web analytics.

What to Expect from a Web Analytics Agency?

What should you anticipate when seeking the services of a web analytics agency? For starters, a web analytics agency provides services like:

  • Google Analytics setup

  • Enhanced e-commerce tracking

  • Google Tag Manager implementation

  • Conversion rate optimization

These services are tailored to help businesses make data-driven decisions, optimize their digital presence, and ultimately, boost their bottom line through the use of business intelligence.

The implementation of Google Analytics setup, for instance, allows the agency to examine user engagement on your website, pinpointing areas for enhancement. By harnessing data and utilizing A/B testing, the agency can efficiently enhance the conversion process, leading to an improved user experience and a boosted conversion rate for your business. Similarly, the implementation of Google Tag Manager enables businesses to manage and customize their website tags for conversion tracking and site analytics, without the need to modify code.

Another game-changing service is enhanced e-commerce tracking. This feature allows for the comprehensive collection and evaluation of intricate product and sales information, enabling businesses to:

  • Refine their online sales procedures

  • Understand the nitty-gritty of their e-commerce data

  • Make strategic decisions that enhance customer experience

  • Boost their sales

What are Key Factors to Evaluate When Selecting a Web Analytics Agency?

Several key factors should be taken into account when selecting a web analytics agency. These include:

  • Their expertise in analytics tools

  • Their experience in your specific industry

  • Their ability to provide customized services

  • Their certifications from industry-leading platforms


Expertise in web analytics is not just about knowing how to use the tools; it’s about understanding the story that the data tells and leveraging that to drive success. It’s the technical capability to navigate digital data across various platforms, coupled with a deep understanding of website performance and digital marketing. An expert web analytics team, therefore, should possess a blend of technical, business, and creative skills. They need to have:

  • an in-depth knowledge of web analytics tools

  • a strong problem-solving ability

  • the ability to effectively visualize data

  • an understanding of website traffic patterns

Evaluating the expertise of a web analytics agency might seem like a daunting task, but there are several methods you can use. Here are some ways to assess their expertise:

  • Assess their data accuracy and integrity

  • Evaluate their proficiency in analytics tools

  • Test their ability to set KPIs

  • Assess their data interpretation and insights

  • Look for the use of specialized tools for keyword research and tracking

These methods can help you determine the expertise of a web analytics consultant by evaluating their use of appropriate analytics methodologies.

Therefore, when selecting a web analytics agency, it’s vital that they possess the requisite expertise. After all, you wouldn’t hire a novice to navigate a ship through a storm, would you? In the digital world, expertise in web analytics is the compass that guides your business to success.

Industry Experience

Industry experience is like a secret weapon in the arsenal of a web analytics agency. It offers a deeper understanding of typical user behaviors and market trends within a specific sector, leading to improved strategies for:

  • increasing website traffic

  • enhancing conversion rates

  • refining targeting

  • driving data-driven decisions.

The impact of this industry experience on service delivery is significant. Leveraging years of expertise and specialized knowledge, a web analytics agency can develop precise and effective analytics strategies, customized to specific industries. This means they’re not just providing generic analytics services; they’re delivering solutions tailored to your industry, your business, and your unique needs.

What kind of industry experience should one typically expect from a web analytics agency? Well, they should have experience in digital marketing and the requisite skills and qualifications to function as proficient digital analysts. This enables them to provide valuable insights and strategies to businesses across different sectors.


In the realm of web analytics, there’s no one-size-fits-all solution. That’s where the role of customization becomes prominent. Customization involves tailoring reports, dashboards, and data analysis methods to enhance a website’s performance and monitor specific metrics. It’s like having a tailor-made suit, designed to fit your business perfectly.

Customization is significant in web analytics because it facilitates website personalization, offering a distinct and tailored experience to each visitor. It’s about understanding your visitors, their behaviors, and their preferences, and using that understanding to create a website that speaks to them. This contributes to enhanced performance, improved customer outcomes, and potentially increased revenue.

How do web analytics agencies customize their services? They leverage their analytical expertise, provide clients with detailed analytics, and customize their services to meet the unique needs of each client. When evaluating customization options, consider the agency’s ability to analyze user behavior, generate custom reports, and focus on service customization, data security, and cost-effectiveness.


In an industry where expertise is paramount, certifications serve as a stamp of approval, showcasing an agency’s dedication to industry standards and their competence in the field. They validate the agency’s proficiency and ongoing pursuit of knowledge in the web analytics domain.

There are several certifications that are widely recognized in the web analytics industry, including the Google Data Analytics Professional Certificate, Associate Certified Analytics Professional (aCAP), and the IBM Data Science Professional Certificate. These certifications not only indicate the agency’s industry knowledge but also demonstrate their commitment to continuous learning and excellence.

Obtaining certification as a web analytics agency involves fulfilling the examination, education, and experience criteria established by certification bodies like the Digital Analytics Association (DAA). These rigorous standards ensure that the agency is well equipped to provide top-notch web analytics services.

What are the Benefits of Partnering with a Web Analytics Agency?

Choosing to collaborate with a web analytics agency can yield numerous benefits for your business. By tapping into their expertise, you can improve your marketing performance, gain a better understanding of customer behavior, and increase your return on investment through data-driven strategies.

Partnering with a web analytics agency can significantly improve your marketing performance. By developing data-driven strategies, they can help you identify your strengths, address your weaknesses, and make informed decisions for your target audience. This data-centric approach can enhance your targeting precision and increase the effectiveness of your campaigns, ultimately boosting your bottom line.

Gaining insights into your customers is key to business success, and a web analytics agency can offer invaluable understanding of customer behavior. By tracking and collecting data on website visitors, they can help you:

  • Create user-centric experiences

  • Develop marketing strategies based on customer preferences

  • Enhance customer satisfaction

  • Build trust

  • Drive business growth

This personalized approach can greatly benefit your business.

Finally, teaming up with a web analytics agency can yield a considerable return on investment. By providing access to a dedicated team of data professionals and specialized tools, they can help you expand your operational capacity and save time and costs, ultimately enhancing your ROI.