Upgrow is a “full-stack digital marketing agency” meaning we provide complete lead generation services for B2B tech brands. This starts with building a marketing strategy to understand your target customer, their challenges, and your solution. We then translate that into high-performance paid search, paid social, SEO, display, ad and landing page design – with web analytics to test and refine over time.

Our narrow-deep focus on B2B tech lead generation allows us to optimize all points of the marketing funnel. Additionally, we have the experience and processes in place to drive results faster with more efficiency and less learning curve.

Watch our agency capabilities overview video to see how we work.

Delivering More ROI

We are data-driven to the core. That means we start with doing a deep analysis on your current website’s analytics to see where opportunities lie and which online channels are and aren’t working for you. Before we ever start an agreement we will review your data to gauge if, how, and how much we can exponentially grow your online traffic and conversion volume.

Our team will review your data then recommend which marketing channels are the best fit, how much you should budget, forecast the associated growth, and provide a timeline of target goal dates.

Once you approve our plan we go into action right away launching or taking over your marketing channels to maximize performance. You stay in the loop with scheduled reporting, work summaries and freshly updated opportunity suggestions. We make sure you are always improving and staying ahead of your competitors.

While we work in all industries, we have built up a special knowledge for technology brands.

Traditional Approach

Keyword/Audience Research
Ad Copy Writing & Design
Choosing Existing Landing Page
Report & Optimize for Leads
Basic Keyword/Audience Expansion
Low-Touch Automate Bidding
Limited Channel Expansion Opportunities

Our Approach

Brand Discovery
Positioning/Differentiation
Dream Client Persona Creation
Problem/Solution Development
Plan Audience Stages and Offers
Landing Page Optimization/Creation
Keyword/Audience Research
Ad Copy Writing & Design
CRO and Landing Page Testing
Report & Optimize on for Qualified Leads/Opps
Advanced, Diverse Keyword/Audience Expansion
Strategic Manual Bidding & Rules-Based Automation
Comprehensive Expansion Opportunities

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Etel Sverdlov, Prisma Developer Relations

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!

Michael Price, Digital Marketing Manager Alooma

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Peter Guagenti, CMO SingleStore

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy.

Jeannie Christensen - Marketing Director, Twistlock