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Lead Generation

Marketing Agency

Inbound marketing programs to generate qualified leads and sales opportunities.
Lead Generation
259%
average roi
33
happy clients
$6.1M
managed budget/yr
125K+
conversions

We deliver warm inbound leads to keep your sales team busy. Fill your funnel with prospect-generating SEO, content marketing, PPC, social media marketing, and landing page conversion rate optimization.

Your lead generation agency works with you to create powerful inbound marketing programs to consistently generate qualified leads and nurture sales opportunities. Reach the right audience with laser-focus via highly targeted ABM strategies and convert them with compelling landing pages and lead offers.

Full service lead generation marketing including:

  • Target audiences creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
  • Lead flow and funnel strategy planning
  • Keyword research for Search Engine Optimization and Google Ads
  • Landing page design, development, and A/B testing
  • SEO content marketing
  • CRM and marketing automation setup
  • New lead generation strategies to scale
  • Full-funnel analytics and conversion tracking
  • Lead qualifying
  • Conversion rate optimization strategies

Save Budget by Focusing on Your Ideal Client

Audience targeting is essential for a creating a successful and efficient lead generation or customer acquisition program. That's why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.

We implement custom audiences on Google Ads and load in account-based marketing lists to limit unqualified traffic and focus on decision makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads - but getting highly qualified leads that turn into opportunities. How do we know they turn into opportunities? Because we also review your lead quality data in your CRM and optimize based on it.

Turn Your Website into a Lead Generation Machine

Stop wasting media budget driving inbound web traffic to a landing page that doesn't convert. Using our "Convert & Report" system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.

Our approach to landing pages involves several proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow's Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.

Launch an Integrated, Multi-Channel Strategy

Deploying multiple performance channels has a cumulative, cross-channel benefit of reaching a target and qualified group of users across platforms. It also allows marketers to measure performance on each channel to see which will yield the best ROI and has room to scale up. It's important to maintain a consistent message, offer, and design, as well as have a full digital strategy driving each individual channel.

The most common lead generation channels include:

  • SEM: Google Ads, Bing Ads
  • SEO: Content Writing, Technical Optimization, Link-Building
  • Social Media Advertising: Facebook Ads, Twitter Ads, LinkedIn Ads, Quora Ads, Reddit Ads, Pinterest Ads

Final thoughts

Qualified lead generation combined with a strong sales team are the engine that keeps businesses moving forward and growing. Having a consistently full pipeline is the lifeblood of your company. Learn how the team at Upgrow works as your partner to plan, launch, and manage an effective program that scales with your business. Book a strategy call or chat with us now to get started.

Brands We've Helped Grow...

Nurx logo
Marpac Logo
MemSQL logo
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"

- Michael Price, Digital Marketing Manager Alooma
Michael Price - Alooma Client Quote
"In a short period of time, Upgrow's SEO efforts have garnered significant results. Overall traffic has increased, which has led to an increase in orders. Communicative with their team was easy. Their team is professional and dedicated to solving problems."

- Billy Guan, CEO Cocusocial
Billy Guan - Cocusocial Client Quote
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level.  Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy, and never ever make you feel stupid for asking SEO/PPC related questions. They educate as they implement"

- Jeannie Christensen - Marketing Director, Tech Startup
Jeannie Christensen - Twistlock Marketing Director
"Working the Upgrow team was the best choice we made during our launch.  From the start, we had an engaging experience with team members who learned our business and cared.  The ongoing support consistently exceeds our expectations."

- Bob Miltenberger, CEO Nearshorenetworks
Bob Miltenberger - CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."

- Katelyn Watson - VP of Marketing, Nurx
Katelyn Watson - Nurx VP of Marketing
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