B2B Digital Marketing Agency

Stop Guessing, Start Growing: Fill Your Pipeline with Qualified Leads That Close

We've generated 200K+ qualified leads for 100+ tech companies—prospects so good your sales team fights over who gets to call them first, driving 200% to 800% pipeline growth in 90 days.

Powering Lead Generation for High-Growth Brands

Turn Paid and Organic Marketing into More Qualified Leads

Tired of unpredictable lead generation results? Imagine working with an expert team, proven strategy, and every marketing resource you need from one partner. That's what you get with Upgrow. We craft a custom performance plan and launch it in just 3 weeks.

The outcome? Our clients see 200% to 800% sales growth using these marketing strategies. We're a Google Ads Agency with years of proven success - we can do the same for you.

3 Keys to Better Google Ads Results

The Leading Experts in Lead Generation

Lead generation success depends on the team’s expertise. That’s why we’ve built a highly skilled, specialized team. We aren’t generalists and don’t try to do everything for all industries.

You’ll work directly with a tech marketing growth strategist. Behind the scenes, our copywriters, SEO and PPC specialists, funnel designers, and CRO experts ensure every step of your funnel performs.

Meet Your Lead Generation Team

Proven Lead Generation Playbooks to Fast-Track Growth

We’ve run hundreds of lead generation campaigns to learn what works. Performance marketing is high-stakes. Traffic can be costly, but targeted users fuel lead generation.

You’ll team up with our strategist to tap into proven strategies and templates. We’ll customize them to deliver effective copy, ad creative, funnels, and frequency. Achieve a high-performing audience, message, offer, and placement fast.

Get a Dialed-In Lead Generation Funnel that Improves Over Time

Lead generation goes beyond Google Ads, LinkedIn Ads, Meta Ads, and SEO. It’s about using targeting, placements, and messaging to achieve real growth. We adjust every part of your campaign to boost awareness, attract high-intent leads, and increase revenue. Your budget works smarter, not harder.

We design strategies to engage and convert your target buyers using surveys, customer feedback, competitor research, and past data. Our BrandBrain system helps maximize your brand and solution’s strengths.

A-Z Lead Generation Optimization

Strategy
Account audit & growth roadmap
Conversion tracking & lead attribution
Full-funnel audience segmentation
Retargeting & lookalike audience strategy
Landing page design & conversion rate optimization
ToFu/MoFu/BoFu offer development
Lead nurturing automation & CRM integration
Sales-stage tracking & revenue attribution
Custom reporting dashboard & insights
Audience exclusion lists & bid adjustments

SEO Optimization
Technical SEO improvements
On-page SEO optimization
Thought leadership content strategy
High-authority link-building
Internal linking optimization
Schema & structured data enhancements
Performance analytics & reporting
Keyword expansion & content refinement
Technical SEO fixes & indexing improvements
Optimize organic conversion rate

Paid Media Optimization
PPC account audit & setup
AI-powered bidding & budget management
Ad creative & A/B testing
Audience mining & sculpting
Custom audience segmentation
Retargeting campaigns & exclusions
Geographic bid adjustments
Early access to ad platform betas
Shared Slack channel & real-time support
Cross-channel attribution modeling

Ready to Grow Like This?

100+ companies have partnered with Upgrow to get reliable, qualified visitors who buy.

Straightforward Pricing

Most digital marketing agencies don't share pricing until they make it up. We're all about transparency and trust.

Paid Media Management

Starting from:

Setup: $2,500

Monthly: $3,000

Strategy consulting
Keyword and audience research
Account structure build out
Account optimization
Landing page and ad design
Tracking and attribution
Bi-weekly meeting
Monthly reporting deep-dive
Shared Slack channel

*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo

SEO
Management

Starting from:

Setup: $3,000

Monthly: $6,000

Strategy consulting
Keyword and content strategy
GEO / AI SEO Strategy
Content creation
Link-building
Technical SEO
Bi-weekly meeting
Monthly reporting deep-dive
Shared Slack channel

*Content and link volume is customized to client needs with larger packages available for higher competition and goals.

How Does Upgrow Compare?

We're not the average lead generation marketing agency. So, our clients don't get average results.

Full-Stack Performance SEO & PPC + Conversion Funnel
Copywriting + Ad Design + Landing Page Included
Tech-Industry Experts
Strategic, Accessible Team
Simple, Transparent Pricing
Love Us or Leave Us Guarantee
Advanced AI Workflows

Generic Google Ads Agencies

Basic Account Operators
Basic Copywriting Only
Generalists
Inconsistent, Inaccessible Team
Super Secret Pricing after Meeting
No Guarantees
AI Slop or AI Ignorant

See Our Process

From research to building and optimizing, we pour our heart and soul into creating top 1% performance marketing campaigns. Take an inside look at how we work.

Deep Research & Strategy

Performance marketing success starts with data. We create targeted, high-converting strategies for tech companies using detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system fine-tunes each campaign, emphasizing your brand’s strengths, unique value, and market position.

Audience Targeting

Reaching the right audience is critical. We create custom segments based on your ideal customer profiles (ICPs), search intent, and behavioral data. We make retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major ad platforms. Our SEO strategies consider search intent to attract your ICP.

Ad Creative & Copywriting

We create scroll-stopping ad visuals and persuasive copywriting tailored to your ICP. Every element is crafted for impact to raise CTRs, cut CPCs, and improve conversion rates through message testing, ad sequencing, and performance optimization.

Lead-Flow Automation

Lead automation turns top-of-funnel leads into customers. We add automated lead flows to your CRM, sending alerts to your sales team through email, Slack, and CRM notifications. Our automated nurturing sequences and follow-up reminders ensure no leads are missed.

Advanced Reporting & Analysis

We don’t just track metrics; we analyze them to find insights that boost performance. Our advanced reporting dashboard shows real-time campaign insights, highlighting trends, inefficiencies, and optimization opportunities. We test data to boost your PPC, SEO, and paid social campaigns, getting the most from your investment.

Let's Build Your Perfect Lead Generation Plan

Did you come this far to bounce now? Talk to our growth strategist for a free planning session and a tailored proposal.

What to Expect

Fill your sales pipeline with inbound lead-generating SEO, content marketing, PPC, paid social, and landing page conversion rate optimization.Upgrow is a battle-tested B2B digital marketing agency partner working with you to create highly effective lead generation programs to consistently generate qualified leads and nurture sales opportunities. Reach the right audience with laser-focus via highly targeted B2B ABM strategies and convert them with compelling landing pages and lead offers.

Full service B2B digital marketing including:
Target audiences creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
ABM audience targeting and list creation
Lead flow and funnel strategy planning
B2B funnel landing page design, development, and A/B testing
SEO copywriting or content briefs
CRM and lead tracking integration setup and reporting (i.e. Salesforce, Hubspot, Marketo)
New B2B lead generation strategies to scale
Full-funnel analytics and conversion tracking
Lead qualifying (i.e. MQL, SQL, pipeline revenue tracking and reporting)
Conversion rate optimization strategies

Save Budget by Focusing on Your Dream B2B Lead

Audience targeting is essential for a creating a successful and efficient lead generation or customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.

We implement custom audiences on Google Ads and load in account-based marketing (ABM) lists to limit unqualified traffic and focus on decision makers.

We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified leads that turn into opportunities.

How do we know they turn into opportunities? Because we also review your lead quality data in your CRM and optimize based on it. That means your marketing programs can be optimized for more of the traffic and leads that become clients. Savings ad spend, time, and uncertainty.

Turn Your Website into a B2B Lead Generation Machine

Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.

Our approach to landing pages involves several proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow’s Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.

Launch an Integrated, Multi-Channel B2B Strategy

Deploying multiple performance channels has a cumulative, cross-channel benefit of reaching a targeted and qualified B2B prospects across platforms. It also allows marketers to measure performance on each channel to see which will yield the best ROI and has room to scale up. It’s important to maintain a consistent message, offer, and design, as well as have a full digital strategy driving each individual channel.

Lead Generation Marketing Agency FAQs

What makes Upgrow different from other lead generation agencies?

Upgrow stands out as a lead generation agency by providing full-stack performance SEO & PPC with complete conversion funnels, unlike basic account operators at other agencies. We’re tech industry experts who deliver strategic, accessible teams with transparent pricing, advanced AI workflows, and our unique “Love Us or Leave Us” guarantee that ensures you see measurable results in generating qualified leads.

Our lead generation approach uses data-driven tactics and highly effective campaigns to reach your most qualified leads, helping you expand your customer base, increase your brand’s visibility, and achieve sustainable growth and success.

How does a lead generation partner improve our sales pipeline?

A strategic lead generation partner optimizes your entire sales pipeline by implementing targeted marketing strategies that attract and convert high-quality leads. Our lead qualification process ensures your sales teams receive only the most promising opportunities, which dramatically improves sales performance and helps in closing deals faster.

When you work with lead generation agency experts, you can leverage their skills and proven tactics to identify, reach, nurture, and convert high quality leads, saving you time, effort, and a lot of trial and error.

What results can we expect from your lead generation services?

Our clients typically experience 200% to 800% sales growth using our custom lead generation campaigns and comprehensive marketing strategies. With proper implementation of our lead generation process, you’ll see measurable improvements in lead quality, conversion rates, and ultimately, significant business growth and revenue growth.

Check out their client testimonials and case studies for valuable insights, and choose an agency that aligns with your business goals and demonstrates a commitment to generating high-quality leads and seeing them through to conversion.

How does account-based marketing fit into your lead generation strategy?

Our account-based marketing approach focuses on identifying and targeting high-value leads through personalized outreach and strategic content marketing. This targeted marketing strategy ensures your sales and marketing teams connect with decision-makers at companies that match your ideal customer profile, generating more qualified leads that align with your business goals.

What role does content marketing play in B2B lead generation?

Content marketing serves as a critical component in B2B lead generation by establishing thought leadership and attracting potential customers through the sales funnel. Our lead generation strategy leverages high-quality content to engage your target audience, nurture leads through various stages of the buyer journey, and ultimately convert leads into sales opportunities.

How do you ensure lead quality in your lead generation campaigns?

We implement sophisticated lead scoring and qualification processes that filter out low-quality leads before they reach your revenue team. Our deep research approach analyzes customer data, behavioral patterns, and intent data to identify the most promising prospects, ensuring your sales executives focus their efforts on opportunities with the highest potential for a successful sale.

What digital marketing strategies do you use to generate qualified leads?

Our digital marketing strategies include performance SEO, PPC, paid social, and conversion rate optimization – all working together to create a steady flow of qualified leads. We craft custom lead generation campaigns using advanced search filters, AI-powered bidding, and strategic audience segmentation to reach your target audience at the right time with the right message.

How does your lead-nurturing process work?

Our lead-nurturing process includes automated lead flows integrated with your CRM, personalized follow-up sequences, and strategic insights to move leads through your sales funnel. This systematic approach ensures no potential customers fall through the cracks, maintaining engagement throughout the lead generation process while providing your sales teams with pipeline management tools for tracking progress.

Can you help improve our existing lead generation efforts?

We begin with a comprehensive audit of your current lead generation efforts, identifying opportunities for optimization and growth in your lead generation strategy. Our team provides strategic insights based on our proven track record, implementing quick wins and long-term marketing solutions to improve your lead generation goals dramatically.

Is it better to hire a lead generation company or build an in-house team?

While an in-house team may seem appealing, partnering with a specialized lead generation company provides immediate access to industry expertise, advanced technologies, and proven methodologies without the overhead costs. A dedicated lead generation agency like Upgrow brings strategic insights from working with 100+ companies, allowing your marketing team to focus on core business functions while we handle the complex process of generating and qualifying leads.