[Case Study] How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)
Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023....
How to Use AI to Write Blog Posts for SEO (That People Actually Want to Read)
Let’s be real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between completely...
Orca Security Digital Marketing Case Study: +163% Demos, -78% Cost-Per-Lead
Enterprise-level cybersecurity is highly competitive and enormously complex to market. You have a well-defined buyer audience, and explaining how your solution is better for them is difficult. So when Orca Security came to Upgrow with aggressive growth targets, we...
14 Essential ChatGPT Prompts for SEO
AI is dramatically changing the way businesses operate and productive capacity, and that is especially true for SEO. Marketers who embrace AI and leverage it properly will sprint ahead of competitors in the coming years. AI has improved our output volume, increased...
Maximize Your ROI: Expert Performance Max Campaign Strategy Insights for 2024
Maximizing ROI with a performance max campaign strategy demands savvy use of Google’s automation and targeting capabilities. This article demystifies the approach, providing direct, actionable insights to fortify your campaigns. Key Takeaways Performance Max campaigns...
LinkedIn Ads Strategy: The Echo Chamber Method
LinkedIn Ads is almost undeniable as the most direct channel for reaching niche B2B sales leads at scale. With professional work profiles of millions of users in a work-minded setting, there is no better place or time to get in front of qualified buyers. But it's...
Bing vs. Google: A Comprehensive Comparison
The average person runs about four queries on a search engine every single day. We use sites like Google and Bing to find the best holiday gifts for our kids, research worrisome medical symptoms, and help us land new side gigs. Google is by far the biggest search...
How to Choose an SEO Company: 15 Must Know Tips for 2024
How to Choose an SEO Company: 15 Must Know Tips for 2024 Online visibility can make or break a business, and selecting the right SEO (Search Engine Optimization) company is more crucial than ever. With the vast array of agencies out there, each promising to boost your...
Ultimate Guide to Exclude Internal Traffic Google Analytics: Boost Your Data Accuracy
Excluding internal traffic from Google Analytics is critical for accurate analysis, but the process can be complex. You’re about to learn how to exclude internal traffic Google Analytics, which will help you filter out internal sessions to sharply focus on real...
2024 SEO Trends: Predictions of What’s Coming and How to Adapt
As we look towards 2024, the landscape of search engine optimization (SEO) is evolving rapidly. Understanding and adapting to these changes is crucial for digital marketers and content creators. This guide outlines 2024 SEO trends we're expecting and provides...
MIT Study: Do Readers Prefer Human, AI, or Human+AI Content? Answered in 3 Bar Charts
MIT Sloan's Business School recently conducted an insightful study evaluating various content creation methods. This unique research pitted ten professional content creators from a leading consulting firm against ChatGPT-4. The participants, including these creators...
Conference Lead Generation: How to Get More Sales from Event Networking
I don't attend a lot of conferences, but a few times a year, I do, and I am making a more conscious effort to maximize the impact. In fact, I'll be attending the San Francisco Business Times Fast 100 Gala (Upgrow ranked #34!) tomorrow night and the Inc 5000...