The Complete On-Page SEO Checklist (FREE)
When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it's fully prepared. I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time. But then I wanted to...
Ad Copywriting Masterclass w/ Harry Dry: 3 Essential Rules for Ads that Sell
One of my favorite content writers, Harry Dry, recently shared a masterclass on copywriting in this epic 76-minute interview. So after you get through this post, web sure to watch it. Also join his newsletter at MarketingExamples.com There is plenty to learn and...
Here is How to Do MUCH Better Outbound with Clay
Look at your inbox. If it's like mine, it's full of pitiful, limp-wristed outbound sales and link-building emails with the most feeble attempts at personalization. Here is a recent example. (I just search by inbox for "Quick Question" or "Collaboration" in the...
PSA: Upgrow.com Reviews – Beware of Imitators
If you are considering Upgrow.com or looking for Upgrow.com reviews, we want to formally and publicly announce that our agency, Upgrow (website www.Upgrow.io), has an imitator, Upgrow.com, which is in no way affiliated with our company. While they are not a direct...
How to Use Google Ads’ New Generative AI Image Generator
On April 16, 2024, Google announced the release of a new generative AI feature for Demand Gen campaigns in Google Ads. The feature allows advertisers to generate original AI images using text prompts, similar to DALL-E and Midjourney but more specialized for ad...
Upgrow is a Certified LinkedIn Marketing Partner for B2B Lead Generation
Are you looking to generate high-quality B2B leads for your business? Upgrow is a certified LinkedIn Marketing Partner that can help you run effective LinkedIn Ads campaigns to reach your target audience and drive results. Why LinkedIn Ads for B2B Lead Generation?...
How Old is Google? Exploring the History of the World’s Most Popular Search Engine
Google was founded on September 4, 1998, in Menlo Park, CA by Larry Page and Sergey Brin Google has become an integral part of our daily lives, serving as the go-to source for information, entertainment, and communication. But have you ever wondered just how old this...
What is Enterprise SEO?
Enterprise SEO is all about supercharging massive websites to make them shine in search results. It's not your average optimization gig – we're talking heavy-duty tools and tactics to wrangle complex site structures and get them playing nice with the big G. Here's the...
Generate Demand Efficiently with these Proven Strategies
Generating demand is about getting noticed and staying remembered. Whether you’re launching a new product or revamping an existing product or service, understanding your market is only the first step. This article will walk you through the foundational principles and...
Guide to Scaling a B2B Company With LinkedIn Ads
Why LinkedIn for B2B Marketing? LinkedIn ads are a go-to choice for many top B2B marketers and companies looking to scale their business. As the world's largest professional social network, LinkedIn provides many targeting options based on the job and company data...
Mastering the Art of High-Converting Landing Pages
Landing pages are crucial for turning website visitors into customers. But what makes a great landing page? In this guide, we'll break down the key elements of landing pages that convert, with examples and actionable tips you can implement today. Above the Fold: The...
The Psychology of Copywriting that Sells
This quote basically sums up how to write ads that instantly connect with their audience: People will do anything for those who • Encourage their dreams • Justify their failures • Allay their fears • Confirm their suspicions • And help throw rocks at their enemies —...