Proptech Digital Marketing Agency for SEO & Paid Media
Reach Real Estate Tech Buyers, Build Visibility, and
Drive Qualified Leads
All in 90 Days or Less.
More demos. More deals. More visibility—with a partner built for real estate tech innovators. We’ve helped generate over 200,000 leads and drive up to 800% ROI. So, are you ready to grow?
Powering Proptech Marketing for High-Growth Brands
Reach Your Ideal Real Estate Buyers with Targeted, Performance-Driven Marketing
Struggling with a fragmented market, low brand recognition, or complex regulations? Upgrow brings you a dedicated team, proven strategies, and every marketing resource you need—all from one performance-focused partner. With deep proptech expertise, we’re your shortcut to smarter, faster growth.
The outcome? Our clients experience 200% to 800% more client leads with our marketing strategies.
3 Keys to How We Get Results
The Leading Proptech Marketing Team
The success of a real estate digital marketing campaign depends on the team's expertise and specialized industry knowledge. We aren't generalists and don't try to do everything for all industries.
As our client, you'll work directly with an assigned proptech marketing strategist. And behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts ensures that each step of your funnel is built to perform.
Proven Proptech SOPs to Fast-Track Growth
We've run hundreds of targeted digital campaigns across industries to learn what works and what to avoid. Performance marketing can be costly. But driving targeted users can fuel visibility and increase brand awareness.
You'll work with our account strategist to access our proven strategies and templates. We'll then customize to deliver compelling copy, ad creative, funnels, and impactful frequency methods. So you achieve a high-performing audience, message, offer, and placement within days, not months.
A Complete Proptech Marketing Funnel that Improves Over Time
Proptech marketing goes beyond specific channels and ad settings. It's about using targeting, placements, and messaging to achieve real growth. At Upgrow, we adjust every part of your campaign to boost awareness, attract high-intent leads, and increase revenue. So your budget works smarter, not harder.
We design strategies to engage and convert your target real estate businesses and buyers. We use surveys, customer feedback, competitor research, and past data to guide us. We build a strong brand knowledge base called BrandBrain to maximize every positive aspect of your brand and solution.
A-Z Proptech Optimization
- Strategy:
- Account audit & growth roadmap
- Conversion tracking & lead attribution
- Full-funnel audience segmentation
- Retargeting & lookalike audience strategy
- Landing page design & conversion rate optimization
- ToFu/MoFu/BoFu offer development
- Lead nurturing automation & CRM integration
- Sales-stage tracking & revenue attribution
- Custom reporting dashboard & insights
- Audience exclusion lists & bid adjustments
- SEO Optimization:
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content strategy
- High-authority link-building
- Internal linking optimization
- Schema & structured data enhancements
- Performance analytics & reporting
- Keyword expansion & content refinement
- Technical SEO fixes & indexing improvements
- Optimize organic conversion rate
- Paid Media Optimization:
- PPC account audit & setup
- AI-powered bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting campaigns & exclusions
- Geographic bid adjustments
- Early access to ad platform betas
- Shared Slack channel & real-time support
- Cross-channel attribution modeling
Ready to Grow Like This?
100+ companies have partnered with Upgrow to get reliable, qualified visitors who buy.
Straightforward Pricing
Love Us or Leave Us Guarantee
If you don't see results during the first 90 days, you can cancel without notice or fees, no questions asked.
Certified Agency Partner
Upgrow is a Google Ads and a LinkedIn Ads Premier Partner, giving our clients elevated support and beta features.
Top 1% of Agencies
Ranked 2X in the Inc 5000 for fastest growing companies in America.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Content Creation
- Link-Building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not the average performance marketing agency. So, our clients don't get average results.
- Proptech SEO & Paid Ads Specialists
- Copywriting + Ad Design + Landing Page Included
- Lead Automation Included
- Full-funnel, Real-Time Reporting
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Other Proptech Agencies
- Generalist, Non-Industry Specialized
- Basic Copywriting Only
- No Lead Follow-up Process
- Basic Top-of-Funnel Only Reporting
- Inconsistent, Inaccessible Team
- Super Secret Pricing after Meeting
- No Guarantees
- AI Slop or AI Ignorant
See Our Process
From research to building and optimizing, we work tirelessly to create performance marketing campaigns that rank in the top 1%. Here's an inside look at how we do it.
Deep Proptech Research & Strategy
Success in performance marketing starts with data. We create targeted, high-converting strategies for real estate tech companies. We use detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system ensures each campaign is fine-tuned. It emphasizes your brand's strengths, unique value, and market position.
Proptech Audience Targeting
Reaching the right real estate audience is critical for performance marketing success. We create custom audience segments based on your ideal customer profiles (ICPs), search intent, and behavioral data. We also make retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other big ad platforms. Our SEO strategies consider search intent to attract your ICP.
Ad Creative & Copywriting
We create scroll-stopping ad visuals and persuasive copywriting tailored to your real estate ICP. Every element is crafted for impact to raise CTRs, cut CPCs, and improve conversion rates. We achieve this through message testing, ad sequencing, and performance optimization specific to the proptech industry.
Lead-Flow Automation
Lead automation turns top-of-funnel real estate leads into customers. We add automated lead flows to your CRM that send alerts to your sales team through email, Slack, and CRM notifications. Our automated nurturing sequences and follow-up reminders ensure we don't miss any proptech leads.
Advanced Reporting & Analysis
We don't just track metrics; we analyze them to find insights that boost performance for your proptech company. Our advanced reporting dashboard shows real-time campaign insights, highlighting trends, inefficiencies, and opportunities for optimization. We test data to increase your PPC, SEO, and paid social campaigns, helping us get the most from your investment.
Let's Build Your Perfect Proptech Marketing Agency
Did you come this far to bounce now? Speak with our proptech strategist for a complimentary planning session and a customized proposal.
Proptech Marketing FAQs
How does Upgrow help proptech companies increase their qualified leads?
Our proptech marketing agency uses targeted digital campaigns across SEO, Google Ads, and LinkedIn to drive qualified leads for your real estate technology business. We’ve generated over 200,000 leads for clients with ROI increases of up to 800%. Our team of specialists optimizes every aspect of your marketing funnel to attract high-intent real estate buyers.
What specific marketing strategies do you implement for proptech businesses?
We implement comprehensive real estate digital marketing strategies, including technical SEO optimization, paid media campaigns, thought leadership content creation, and lead-nurturing automation. Our approach covers the entire funnel with specialized audience targeting, compelling ad creative, and continuous performance optimization. We customize all strategies to address your specific needs in the proptech space.
How do you help proptech companies overcome their marketing challenges?
We address proptech marketing challenges by providing a dedicated team with deep real estate industry expertise, proven SOPs, and complete funnel optimization. Our specialists help you navigate a fragmented market, increase brand awareness, and comply with complex regulations. We transform these challenges into opportunities by leveraging data-driven insights and proptech-specific marketing strategies.
What makes your social media management different for proptech companies?
Social media management for proptech companies focuses on reaching your target audience of real estate professionals and interested buyers with compelling messages. We create industry-specific content that highlights your unique value and technology solutions. Our team develops customized social strategies that drive traffic, generate leads, and position you as an authority in the real estate technology space.
What kind of property management companies benefit most from your services?
In the proptech industry, effective marketing strategies include targeted SEO, PPC campaigns, content marketing, and social media management. These strategies work together to enhance visibility, attract high-intent leads, and boost sales.
How does Upgrow tailor digital marketing strategies for a proptech business?
Property management companies that leverage technology to streamline operations and improve tenant experiences gain significant value from our marketing expertise. Our team helps these proptech companies showcase their innovative tools and services to potential clients through targeted digital campaigns. We focus on highlighting how your property management technology drives results for real estate professionals, property owners, and investors alike.
What is the importance of lead generation in proptech marketing?
Lead generation is fundamental to proptech marketing, as it helps identify and attract potential buyers and users. Effective lead generation tactics allow your proptech company to increase its client base and achieve sustained growth.
How can I measure the success of my proptech digital marketing efforts?
Success in proptech digital marketing can be measured through key performance indicators such as website traffic, lead conversion rates, social media engagement, and return on investment. Upgrow provides advanced reporting and analysis to help you track and optimize your marketing performance.
