Complete SEM Growth System
Google Ads Agency
Generate Qualified Leads with Google Search, Display, and YouTube Ads at Scale in Under 30 Days.
Launching and growing Google Ads shouldn’t be difficult, expensive, or inconsistent. Upgrow is more than a Google Ads agency, our Paid Growth System delivers a proven, full-funnel approach for increasing conversions and decreasing your cost per lead — resulting in consistent sales and ROI.
Hundreds of companies of all sizes, from startups to Fortune 500, partner with Upgrow to generate consistent, qualified visitors who buy.
A Proven PPC Model for Reliable Results
Unlock Better ROI & More Revenue with Google Ads
Paid search marketing with Google Ads (formerly Google Adwords) is an important component of nearly all successful performance-based marketing programs. Potential customers are searching every day for your services and products so if you’re not showing up on the right keywords with the right messaging and landing page, you’re missing out.
Getting the most from your PPC budget means aggressively bidding, optimizing keywords lists, writing ad copy that speaks to the prospect, and using landing pages or funnels that convert. Crafting a great Google Ads program that delivers on all these elements is no small effort and without expert guidance can be expensive and frustrating.
The team at Upgrow can create the right marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages. Using our years of experience running Google and Bing search engine marketing campaigns, we know how to perform.
MORE THAN PPC ACCOUNT MAINTENANCE
A Full-Funnel Approach to Google Ads
Our clients consistently see 200%+ conversion growth using our Google Ads strategies and Paid Growth System.
At Upgrow, every click and every dollar of ad spend is maximized. We look beyond your Google Ads campaign at the entire customer journey, optimize your campaigns, write compelling copy, work with you to develop an irresistible offer, and create high-converting landing page funnels.
Google Ad Results So Good, They’re Guaranteed
If you don’t see results in the first 60 days, cancel for a refund of your monthly management costs!
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Etel Sverdlov
Prisma Developer Relations
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Michael Price
Digital Marketing Manager Alooma
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Peter Guagenti
CMO SingleStore
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Jeannie Christensen
Marketing Director, Twistlock
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Katelyn Watson
VP of Marketing, Nurx
proactive, strategic, results-driven
A Hands-On
Google Ads Agency
Qualified users are currently searching for your services and products. Let Upgrow show you what it finally feels like to have a team of experts that’s as relentlessly dedicated to your business success as you are.
We Get Results with Google Ads
%
Cost-Per-Lead (CPL)
%
Leads
“Upgrow helped us scale MQLs through Google Ads and LinkedIn Ads. They produced high-converting landing pages, saving our reliance on dev and design resources. Upgrow are experts at B2B marketing in the software industry, understanding our product and target customer at a deep level.
– Nick Kephart, Vice President
Split Software experienced a 775% increase in leads with a 91% improvement in cost-per-lead within just 3 months.
%
Increase in Applications
%
Increase in Conversion Rates
Upgrow has been an instrumental partner in the digital transformation of our marketing programs. They provide invaluable strategic advice, great speed of execution and are client growth experts in digital marketing.”
– Jessica Lasko, SVP Marketing
OpenSky saw a 100% increase in credit card applications with a 21% improvement in conversion rates in 3 months.
%
Orders
%
Cost-Per-Order
“Upgrow has been key to our digital advertising success, efficiently scaling Google paid search in a highly competitive category. They are masterful in paid search ads and performance marketing, providing valuable strategic input and executional expertise.”
– Sophia Yen, CEO
Pandia Health improved conversion rates by 108% with a 42% decrease in cost-per-click after 3 months. R
Complete Google Ads Optimization
Take your Google Ads program to the next level with comprehensive paid search growth strategies and expert management.
- Existing account audit
- Conversion tracking setup
- Custom YouTube audiences
- Remarketing list for search ads
- Granular keyword ad groups
- Bidding strategy
- Ad copywriting and testing
- SQR mining and keyword sculpting
- Geographic bid adjustments
- New keyword expansions
- Custom reporting dashboard
- Landing page design and build
- Google display network ad concepting
- Conversion rate optimization
- Google Shopping Product Feed setup
- Negative keyword additions
- New Google Ad betas
- Sales level tracking
- Shared Slack channel
- Bi-Weekly review meetings
- Strategic quarterly reviews
Your Premier Google Ads Agency
%
of Top Google Advertisers
Growth Clients
Managed Spend per Year
Conversions per Year
Components of a Successful Google Ads Campaign
Google Ads are the cornerstone of nearly all successful, performance-based marketing programs and a proven way to scale qualified leads for both B2B and B2C brands. That’s why we’d never take a set-it-and-forget mentality. At Upgrow, four pieces go into every great PPC campaign we manage:
Audience & Keyword Research
Success with Google Advertising begins with reaching the right users at the right time. Comprehensive, strategic keyword research takes hours of critical thinking and a process of prioritize more transactional, yet cost-efficient terms. We’ve spent years refining our process for this and as Google’s match types change over the years, so does our approach.
Strategic Campaign Structure
Each Google Ads effort starts with campaign setup or cleanup. We take a research and data-heavy approach to choosing the correct audiences, bid strategy, and ad types. Organizing the Google Ads campaigns so each audience is served a relevant ad, offer, and landing page is critical.
Copywriting & Ad Design
Great copy is the key to capturing the attention of your ideal customers. And actively testing the language in your ads leads to a higher CTR and ROAS. We create custom, on-brand imagery for Performance Max, Discovery, and Google Display campaigns, optimizing them based on where they will be displayed.
Funnel Landing Pages & CRO
We know the value of a high-converting landing page and implement CRO best practices to seamlessly move leads through the conversion funnel.
100+ Clients Have Seen Results
with Google Ads
full-stack marketing to generate consistent, qualified visitors who buy.
Etel Sverdlov
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Michael Price
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Peter Guagenti
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Jeannie Christensen
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Katelyn Watson
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
The Upgrow Paid Growth Plan
Our full-funnel approach sets us apart as a top Google Ads agency.
Industry & Competitor
Strategy Analysis
Taking a data-driven approach requires starting with a deep understanding of your brand, customers, and industry. We’ll meet with your sales team, marketing team, and subject matter experts to collect the information we need.
Full Account Audit
& Setup
We audit your search campaign history to find hidden opportunities within ad groups, audience segments, targeted keywords, negative keywords, and retargeting parameters. We then use expert mode to build everything custom
Campaign Structure
& Keyword List Creation
We use industry-leading tools and decades of experience to create an expansive, relevant keyword list. We will organize your ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads.
Landing Page Creation
& Optimization
Our ads get the click, but the landing page wins the conversion. High-converting landing page design is built into our process. After launching each page, we then test different designs, messages, and offers to get the best results.
High-Converting Copy
& Extensions
Our direct-response copywriters craft click-worthy ads that increase your quality score, decrease cost-per-click and irrelevant clicks, and help you win more qualified leads. Once we find messaging that resonates, we customize it for different keyword groups.
Regular Tracking
& Reporting
A paid search campaign is nothing without deep analytics and actionable insights. We use Google Data Studio, Analytics, Hotjar, and Tag Manager to track events and actions on your website – such as sales, downloads, signups, contacts, video views, and more.
Experimentation
& Expansion
A lot of Google Ads agencies say they continually test. At Upgrow, we have regular experimentation worked into the scope of our campaign management. We never stop optimizing, testing, and weeding out weaker keywords.
Ready to Take Your Google Ads
to the Next Level?
FAQs
What is a Google Ads agency?
This should include regular optimization, reports, and complimentary services such as Bing ads, landing page design services, and SEO. At Upgrow, we are a full-service digital agency dedicated to getting our clients highly-qualified leads with a full-funnel approach to marketing. We have a team of channel-based experts who can help you scale both your paid and organic efforts.
How much does it cost to hire Upgrow as my Google Ads agency?
Our hands-on, Google Ads management services start at $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. To ensure we are setting a strong foundation for your Google advertising campaigns, we do implement a one-time setup fee of $2,500.
See our pricing page for transparent pricing details, included services, and multi-channel packages.
What makes you different from other Google Ads agencies near me?
We appreciate that you have a lot of options when it comes to selecting the right Google Ads agency. Most use the same strategy for every account they manage. At Upgrow, we take a custom, full-funnel approach to every campaign. We include custom ad design, landing page design and optimization, and a testing calendar in every contract.
You might hear many agencies and contracts using a “set it and forget it” approach to managing paid search campaigns, but you’ll never hear us say those words here. Each member of the Upgrow team is dedicated to continually improving our clients’ account strategies.
How long does it take to launch my Google Ads campaigns?
Our average launch takes 1-3 weeks depending on the size of your campaign and whether you already have an account or need to create one from scratch. We will provide a launch estimate and plan during your free Google Ads strategy session.
Because we are a full service digital marketing agency and not only setting up your Google Ads account, we also create your landing pages and design your Google Display Network Ads during this setup period.
How long until I see more leads from Google Ads campaigns?
Most of our Google Ads agency clients start to see results right after we launch their Google Ads campaigns. We’re so confident in our full-funnel approach, that we guarantee results and client satisfaction after 90 days.
To give us time to achieve the best results possible and offer you the best packages, we work with clients on 6-12 month contracts. We do offer a more flexible month-to-month agreement with an additional 25% monthly fee (the setup fee is still $2500).
What is Upgrow's Paid Growth Plan
Most Google Ads agencies focus solely on managing what’s inside your Google Ads account. This approach neglects the landing page and conversion rate optimization. We take a more comprehensive approach to deliver more consistent and qualified conversions. Learn more about our Paid Growth Plan or talk to one of our PPC experts now.
Who will I work with at Upgrow?
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Each of our PPC experts has 3+ years of Google Ads experience and is the same person that is optimizing your account. Your manager is internally supported by our Director of Paid Media and a PPC Specialist.
If you decide to hire us for other digital marketing services, such as SEO, we will also connect you with a member of our SEO team to ensure the success of your organic marketing.
What industries do you work with?
We are not industry-exclusive but have extensive digital marketing experience in the B2B technology, financial services, nonprofit, legal services, data management, and healthcare sectors.
Do Google Ads really work for B2B or tech companies?
We hear this rumor a lot – that if the solution is too niche, the leads will be unqualified or the CPCs will be unsustainable. But we have the case studies to disprove it. Google Ads are less straightforward in certain industries but come with massive opportunities. That is why our team takes a truly customized approach to each account. So don’t let other Google Ads agencies tell you otherwise. Not only can Google search ads be profitable in this niche, but Google Search Network and YouTube ads can achieve your business goals.
What will I need to do as a client?
As your dedicated Google Advertising agency, we aim to take the burden of campaign management completely off your plate. However, we do need some collaboration from you. Our client’s involvement is crucial to our mutual success. We will ask you to complete a comprehensive questionnaire before you launch with us, share all relevant assets needed to create winning landing pages and ad creative, have bi-weekly meetings, and communicate regularly via email or a shared Slack channel.
What Is A Google Partner Agency?
Google Premier Partner agencies meet a number of criteria set by Google. This status is reserved for the top 3% of the best Google Ads Agencies and requires these Google Ads Companies to meet high standards in performance, ad spend, and training certifications.
Performance
The performance requirement ensures that the Google Ads agency campaigns can be established and run at their peak to deliver maximum results for their clients.
The Google Partners registered Ads manager account needs to attain at least a 70% optimization score.
Ad Spend
Google Certified Partners registered Ads manager account needs to uphold a 90-day ad expenditure of $10,000 USD across all the accounts you manage.
Qualification Your Google Partners registered Ads manager account needs to ensure that at least 50% of your account strategists are certified in Google Ads (limited to 100 users), with a minimum of one certification in each product area that has a campaign expenditure of $500 USD or more in 90 days (for example, Search, Display, Video, Shopping, or Apps).
Certified Google Partner Training
Account strategists at the Google Ads agency employees who manage Google Ads campaigns each pass the certification exam on advertising strategy, PPC management, the online advertising platform interface, Google Shopping Ads, local service ads, and other Google marketing services. This is a requirement for Premier Google Partner status.
Does Upgrow only specialize in Google Ad Campaigns or are you a full service digital marketing agency?
While we are one of the best Google Ads Agency partners offering Google Ads strategy and Google Ads campaign creation, we are also a full service agency. We offer social media marketing, search engine optimization (SEO), funnel landing page web design, paid advertising, shopping campaigns, Google Analytics setup, ad copy writing, keyword research, strategic digital marketing services, conversion rate optimization, content marketing, paid search program, target audience research, and PPC campaigns for business growth. So while Google Ads services are one of our core digital marketing agency services, we offer complete digital marketing solutions with a dedicated team and smart digital marketing efforts.