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Paid search marketing with Google Ads (formerly Google Adwords) is an important component of nearly all successful performance-based marketing programs.  Potential customers are searching every day for your services and products so if you’re not showing up on the right keywords with the right messaging and landing page, you’re missing out.

Getting the most from your PPC budget means aggressively bidding, optimizing keywords lists, writing ad copy that speaks to the prospect, and using landing pages or funnels that covert. Crafting a great Google Ads program that delivers on all these elements is no small effort and without expert guidance can be expensive and frustrating.

The team at Upgrow can create the right marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages, Upgrow team can also help you to look for a cyber security company. Using our years of experience running Google and Bing search engine marketing campaigns, we know how to perform.

See some of our case study results.

Google Ads Web analytics icon above a sales graph

Top 3%







  • Existing Account Audit
  • Conversion Tracking Setup
  • Custom YouTube Audiences
  • Remarketing List for Search Ads
  • Granular Keyword Ad Groups
  • Bidding Strategy
  • Ad Copy Writing & Testing
  • SQR Mining & Keyword Sculpting
  • Geographic Bid Adjustments
  • New Keyword Expansions
  • Custom Reporting Dashboard with Data Source Integrations
  • Landing Page Copywriting, Design & Build
  • Google Display Network Ad Concepting & Design
  • Conversion Rate & Quality Optimization
  • Google Shopping Product Feed Setup & Optimization
  • Negative Keyword Additions
  • New Google Ad Betas
  • Sales Level Tracking
  • Shared Team Slack Channel
  • Bi-Weekly Performance Review Meetings
  • Strategic Quarterly Business Reviews & Sprint Planning
Deeply Data Driven Digital Marketing

Deeply Data-Driven approach

From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.
Full Funnel Digital Marketing

Full Service Lead Generation

Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.
Pro Level Digital Marketing Account Managers

Pro-Level account Managers

Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.

Our Paid Search Management Approach

Brand & Strategy Review
Before we start building a keyword list, we like to deep understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
Campaign Structure & Keyword List Creation
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Write Ad Copy & Extensions
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Landing Pages
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Banner Creation & Display Network
While the foundation of Google Ads is paid search, a complimentary display program on the Google Display Network (GDN) can enhance overall performance. Upgrow can design compelling ad graphics and build an ideal target audience and retargeting list to reach.
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
Optimize, Test, Trim & Expand
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.

Google Ads FAQs

How much does Google Ads and PPC management by Upgrow cost?
Our Google Ads fully-managed service is $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. There is a one-time setup fee of $2,500.

See our pricing page for details, included services, and multi-channel pricing.

Are landing pages and analytics tracking included?
Yes! These are included in the setup package so we truly give you everything you need to launch and performance with Google Ads.
What industries does Upgrow have experience in?
We are not industry-exclusive but do have extensive experience specifically in B2B technology and financial services clients.
Who will be my agency contact at Upgrow?
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Our PPC experts have 3+ years of experience are the same person optimizing your account. Your manager will be further supported by a Director and PPC Specialist.
How long does it take to launch my Google Ads campaigns?
Our average launch takes 1-3 weeks depending on the size and whether you already have an account or need to create one from scratch.
How long are your management contracts?
6 months, or you can have a more flexible month-to-month agreement with an additional 25% monthly fee (setup fee is still $2500).
What is required of me as an Upgrow client?
Our client’s involvement is crucial to our mutual success. That’s why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
Do you have any Google Ads case studies?
We sure do. Check out our case studies page.
Do I need a Google Ads agency?

Having a specialized Google Ads Agency can help you to get results faster and efficiently than going it alone. If you are highly restricted by budget (<$3,000/mo) then you may not yet be at a scale to involve an agency yet though for Google Ads services.