EdTech Marketing Agency
Reach EdTech Decision-Makers, Build Trust, and Close Sales – All in 90 Days or Less.
Partner with the EdTech marketing agency trusted by over 100 companies to generate awareness, drive sales growth, and optimize ROI.
Powering Marketing for Growing EdTech Brands
Reach Education Technology
Buyers with Targeted Marketing
Struggling with tight budgets, stiff competition from traditional education, low digital reach, and poor engagement with modern learners? A team of experts is better than any library resource, providing you with proven strategies and all the marketing materials you need from one partner. Our experience achieving results in the EdTech industry is your fast track to smarter, more effective marketing.
Do we make the grade? Our clients see 200% to 800% sales growth using these digital marketing strategies.
3 Keys to How We Get Results
Your Partners in EdTech Marketing
The success of your EdTech marketing efforts depends on the team's proficiency and specialized industry know-how.
As our client, you'll partner with an expert EdTech marketing strategist. And behind the scenes, our team of professionals, from copywriters, SEO and PPC specialists, and funnel designers, to conversion rate technicians, ensures that each component of your funnel performs.
EdTech SOPs Proven to Fast-Track Growth
We've launched hundreds of campaigns for the EdTech industry using tailored strategies to learn what works and what to avoid. Performance marketing is a chess game. Traffic can be costly, but gaining targeted users can fuel conversion rates and sales.
Work with our account strategist to tap into our proven strategies and digital resources. We customize materials for the education market, so you deliver high-impact copy, ad creative, funnels, and messaging. So you get a high-performing audience, message, offer, and placement fast.
Activate an EdTech Marketing Funnel that Improves Over Time
Marketing educational technology and digital coursesEdTech goes beyond using specific channels and fancy ad settings. It's about intelligently deploying targeting, placements, and messaging to achieve real results. Upgrow optimizes every part of your campaign to increase awareness, attract high-intent leads, and drive revenue.
We design the strategies that engage and convert your target education buyers. We use valuable insights from surveys, customer feedback, competitor research, and past data to guide us. We build a strong brand knowledge base called BrandBrain that helps you maximize every positive aspect of your EdTech brand and solution.
A-Z EdTech Marketing Optimization
- Strategy:
- Account audit & growth roadmap
- Conversion tracking & lead attribution
- Full-funnel audience segmentation
- Retargeting & lookalike audience strategy
- Landing page design & conversion rate optimization
- ToFu/MoFu/BoFu offer development
- Lead nurturing automation & CRM integration
- Sales-stage tracking & revenue attribution
- Custom reporting dashboard & insights
- Audience exclusion lists & bid adjustments
- SEO Optimization:
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content strategy
- High-authority link-building
- Internal linking optimization
- Schema & structured data enhancements
- Performance analytics & reporting
- Keyword expansion & content refinement
- Technical SEO fixes & indexing improvements
- Optimize organic conversion rate
- Paid Media Optimization:
- PPC account audit & setup
- AI-powered bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting campaigns & exclusions
- Geographic bid adjustments
- Early access to ad platform betas
- Shared Slack channel & real-time support
- Cross-channel attribution modeling
Ready to Grow Like This?
100+ companies have partnered with Upgrow to get reliable, qualified visitors who buy.
Straightforward Pricing
Love Us or Leave Us Guarantee
If you don't see results during the first 90 days, you can cancel without notice or fees, no questions asked.
Certified Agency Partner
Upgrow is a Google Ads and a LinkedIn Ads Premier Partner, giving our clients elevated support and beta features.
Top 1% of Agencies
Ranked 2X in the Inc 5000 for fastest growing companies in America.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Content Creation
- Link-Building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not the average performance marketing agency. So, our clients don't get average results.
- EdTech SEO & Paid Ads Specialists
- Copywriting + Ad Design + Landing Page Included
- Lead Automation Included
- Full-funnel, Real-Time Reporting
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Other EdTech Marketing Agencies
- Generalist, Non-Industry Specialized
- Basic Copywriting Only
- No Lead Follow-up Process
- Basic Top-of-Funnel Only Reporting
- Inconsistent, Inaccessible Team
- Super Secret Pricing after Meeting
- No Guarantees
- AI Slop or AI Ignorant
See Our Process
From research to building and optimizing, we work hard to create performance marketing campaigns that rank in the top 1%. Here's an inside look at how we do it.
Deep EdTech Research & Strategy
Success in performance marketing starts with data. Our targeted, high-converting strategies for EdTech companies come from evaluations made using detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. The Upgrow BrandBrain system ensures each campaign emphasizes your brand's strengths, unique value, and market position.
EdTech Audience Targeting
Reaching the right audience in the education space builds performance marketing success. We create custom audience segments based on your ideal customer profiles (ICPs), search intent, and behavioral data. We also make retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major ad platforms. Our SEO strategies consider search intent to attract your ICP.
Ad Creative & Copywriting
We craft engaging ad visuals and persuasive copy tailored to your education audience. We design every element to increase CTRs, reduce CPCs, and improve conversion rates. We do this through message testing, ad sequencing, and performance optimization.
Lead-Flow Automation
Lead automation turns top-of-funnel leads into customers. We add automated workflows to your CRM that send alerts to your sales team via email, Slack, and CRM notifications of new leads. Our automated nurturing sequences and follow-up reminders ensure no leads slip through the cracks.
Advanced Reporting & Analysis
We don't just track metrics; we analyze them to find insights that improve performance. Our advanced reporting dashboard shows real-time data highlighting trends, inefficiencies, and opportunities for optimization. We test data to enhance your PPC, SEO, and paid social campaigns, helping maximize your ROI.
Let's Build Your Perfect Leading EdTech Marketing Agency for Growth
Ready to take the next step? Talk to our EdTech strategist for a free planning session and a tailored proposal.
EdTech Marketing FAQs
What makes an EdTech marketing agency different from a general digital marketing agency?
An EdTech marketing agency specializes in addressing the unique pain points and opportunities within the education technology sector. Unlike general digital marketing agencies, we customize strategies specifically for EdTech companies, ensuring productive engagement with educators, institutions, and learners.
How can EdTech companies benefit from digital marketing?
EdTech companies can leverage digital marketing to increase brand visibility, reach their target customers more effectively, and boost conversions. By utilizing strategies like search engine optimization and social media marketing, EdTech businesses can engage modern learners and outperform traditional education competitors.
What digital marketing strategies are most effective for the education sector?
For the education sector, strategies such as search engine optimization, targeted paid advertising, and content marketing are the most productive. These strategies help EdTech marketers reach their audience with precision, drive traffic, and increase enrollments or sales.
Why is search engine optimization important for EdTech digital marketing?
Search engine optimization (SEO) is crucial for EdTech digital marketing because it enhances the visibility of your education technology solutions in search engine results. By optimizing your content and website, you can attract more organic traffic from educators and institutions searching for your EdTech solutions.
How does social media marketing fit into EdTech marketing campaigns?
Social media marketing plays a vital role in EdTech marketing campaigns by allowing EdTech companies to engage directly with their audience. Platforms like LinkedIn and Facebook enable businesses to share educational content, showcase success stories, and build a community around their education technology products.
What challenges do ed tech marketers face in the industry?
Ed tech marketers often grapple with limited budgets, intense competition, and the need to continuously adapt to rapidly evolving educational technology. An EdTech marketing agency helps navigate these challenges by providing custom strategies and resources.
How can an EdTech marketing agency help improve conversion rates for ed tech businesses?
An EdTech marketing agency can improve conversion rates for ed tech businesses by optimizing marketing funnels, using data-driven insights to refine targeting, and implementing persuasive ad creative and messaging. These efforts attract high-intent leads and drive sales growth.
What role does content play in EdTech marketing strategies?
Content is a cornerstone of EdTech marketing strategies. Crafting educational and informative content allows EdTech companies to establish thought leadership, build trust with their customers, and improve search engine rankings. This approach supports both brand awareness and lead generation.
How do EdTech marketing campaigns measure success?
EdTech marketing campaigns measure success through key performance indicators (KPIs) such as lead generation, conversion rates, customer acquisition cost, and return on investment. An EdTech marketing agency provides advanced reporting and analysis to track these metrics and optimize campaign performance.
What should ed tech companies look for in a digital marketing agency?
Ed tech companies should seek a digital marketing agency with expertise in the education industry, a track record of successful EdTech marketing campaigns, and a comprehensive understanding of digital marketing strategies, including SEO, social media marketing, and lead automation.
