What is a Performance Marketing Agency and Why You Desperately Need One

In 2019 performance marketing is more important than ever. As customer preferences, technology and marketing techniques are getting more sophisticated, performance marketing is where your business can get real-time measurement of ROI.

While branding and design agency partners will always be important, the need for this new type of specialized performance marketing agency will drive online growth for brands both in the near and long term.

What is Performance Marketing

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs focused on driving a specific action; such as a sale, lead or click. While some performing marketing agencies charge a commission or referral fee for each lead, some (like Upgrow) charge on a traditional percent of media spend model but still focus on the conversion objective.

If a digital marketing channel has an attributable conversion event then we consider that performance marketing.  It can include search engine marketing or Google Ads, affiliate networks, social media marketing, paid content marketing ads, and other types of paid for performance online marketing channels.

Performance Marketing Channels

Why is Performance Marketing Important

Analytics and attribution are increasingly more available for sophisticated brands. Getting an ROI for marketing budgets and channels is increasingly important. So have an agency that specializes in delivering results is a must so that brand marketing managers can report real results and take credit for the traffic and sales they drive.

E-commerce and B2B brands alike benefit from this channel, whether they're convert sales or trying to build a prospect list with an email marketing lead capture form, running at a cost-per-lead or ROI goals make the program more efficient and more scalable.  How well does it work?  See some of our case studies for examples of client success in driving customer acquisition.

What to Look for a Performance Marketing Agency

When seeking a performance marketing agency to partner with, here are a few things to look for:

Final Thoughts

While branding and design agency partners can help your business gain awareness, performance marketing agency can deliver results fast driving online growth both now and long term. Bringing on performance marketing agency that has multi-channel marketing expertise and a holistic background in marketing strategy can significantly improve your marketing results as well as save time and money - and most importantly, deliver high ROI. If you're interested to learn about Upgrow's performance marketing services, schedule a call now.

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