B2B Digital Marketing Agency
Stop Guessing, Start Growing: Your Customer Acquisition Agency for Scaling Tech Companies
Why choose between growth and profitability when you can have both? Partner with Upgrow, the customer acquisition agency trusted by over 100 companies to drive growth and maximize ROI.
Trusted by High-Growth B2B Brands
Empowering Customer Acquisition for High-Growth Brands
Transform Paid and Organic Marketing into a Stream of Highly Qualified Customers
Is your marketing delivering unpredictable results? Imagine having an entire team of experts, a proven strategy, and every marketing resource you need—all from one partner. Welcome to Upgrow. We collaborate with you to craft the ideal customer acquisition plan and launch it in just 3 weeks.
The result? Our clients experience 200% to 800% sales growth using these exact strategies.
3 Keys to Better Google Ads Results
The Leading Experts in Customer Acquisition
The success of a customer acquisition campaign hinges on the expertise of the managing team. We’ve assembled a highly skilled and specialized group of professionals. And we don’t generalize or spread ourselves thin across industries.
Our clients work directly with a tech marketing growth strategist, supported by a team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts to ensure every step of your funnel is optimized for performance.
Proven Playbooks to Accelerate Customer Acquisition
Having run hundreds of customer acquisition campaigns across various industries, we know what drives success and what pitfalls to avoid. In a high-stakes arena like performance marketing, traffic costs can be steep, but with the right strategy, targeted users can significantly enhance your customer acquisition efforts.
You’ll partner with our account strategist to identify the right audience, message, offer, and placement. Together, we’ll develop persuasive copy, engaging ad creatives, effective funnels, and impactful frequency.
Get a Refined Customer Acquisition Funnel that Improves Over Time
Customer acquisition extends beyond Google Ads, LinkedIn Ads, Meta Ads, and SEO. It’s about leveraging targeting, placements, and messaging smartly to achieve substantial growth. At Upgrow, we fine-tune every component of your campaign to increase awareness, attract high-intent leads, and boost revenue, making your budget work smarter, not harder.
We devise strategies to engage and convert your target buyers, using surveys, customer feedback, competitor research, and historical data. Our BrandBrain knowledge base maximizes every positive aspect of your brand and solution.
Comprehensive Customer Acquisition Optimization
- Strategy & Foundation:
- Enterprise buyer journey mapping & technical persona research
- Competitor intelligence & positioning strategy
- Full-funnel audience segmentation
- Multi-stakeholder nurture sequence development
- Compliance-ready content & messaging frameworks
- Demand Generation Engine:
- Technical SEO for complex product searches
- LinkedIn ABM campaigns targeting decision makers
- Google Ads optimized for enterprise search behavior
- Intent data integration & lead scoring automation
- Conversion & Attribution:
- Technical landing pages that convert both end-users and executives
- Sales-qualified lead nurturing and handoff automation
- Multi-touch attribution from awareness to closed-won
- Executive reporting dashboards with clear ROI metrics
Comprehensive Customer Acquisition Optimization
Join over 100 companies that have partnered with Upgrow to gain reliable, qualified customers who convert.
Straightforward Pricing
Unlike most digital marketing agencies, we don't hide our pricing. We believe in transparency and building trust from the start.
Love Us or Leave Us Guarantee
If you don't see results in the first 90 days, you can cancel without notice or fees—no questions asked.
Certified Agency Partner
As a certified partner for Google Ads and LinkedIn Ads, Upgrow meets strict standards, providing our clients with premium support, beta features, and other resources.
Top 1% of Growing Agencies
Our clients choose us for consistent, profitable results in performance marketing.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Keyword and audience research
- Account structure build out
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Keyword and content strategy
- GEO / AI SEO Strategy
- Content creation
- Link-building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not your average customer acquisition agency, and our clients don't get average results.
- B2B specialized team with vertical expertise
- Full revenue attribution: click → closed deal
- Enterprise sales cycle optimization
- Technical + executive messaging frameworks
- Transparent pricing from day one
- 90-day performance guarantee
- Advanced tech stack integration
Generic Google Ads Agencies
- Generalists learning your industry on your dime
- Vanity metrics with no pipeline connection
- Consumer conversion tactics for B2B buyers
- One-size-fits-all copy templates
- Pricing revealed only after sales pitch
- Basic tracking with attribution gaps
- Basic tracking with attribution gaps
See Our Process
From research to building and optimizing, we pour our heart and soul into creating customer acquisition campaigns that rank in the top 1%. Take an inside look at how we work.
Deep Research & Strategy
Success in customer acquisition begins with data. We craft targeted, high-converting strategies for tech companies using detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system fine-tunes each campaign, emphasizing your brand’s strengths and unique value.
Audience Targeting
Reaching the right audience is critical. We create custom audience segments based on ideal customer profiles (ICPs), search intent, and behavioral data. We develop retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major ad platforms. Our SEO strategies consider search intent to attract your ICP.
Ad Creative & Copywriting
We produce compelling ad visuals and persuasive copy tailored to your ICP. Every element is crafted for impact, helping raise CTRs, cut CPCs, and boost conversion rates through message testing, ad sequencing, and performance optimization.
Lead-Flow Automation
Lead automation turns top-of-funnel leads into customers. We integrate automated lead flows into your CRM, sending alerts to your sales team via email, Slack, and CRM notifications. Our nurturing sequences and follow-up reminders ensure no lead is missed.
Advanced Reporting & Analysis
We don’t just track metrics; we analyze them to uncover insights that enhance performance. Our advanced reporting dashboard provides real-time campaign insights, highlighting trends, inefficiencies, and optimization opportunities. We test data to maximize your PPC, SEO, and paid social campaigns, ensuring you get the most from your investment.
Let's Build Your Perfect Customer Acquisition Plan
Did you make it this far just to leave? Talk to our growth strategist for a free planning session and receive a tailored proposal.
What to Expect
Fill your sales pipeline with inbound lead-generating SEO, content marketing, PPC, paid social, and landing page conversion rate optimization.Upgrow is a battle-tested B2B digital marketing agency partner working with you to create highly effective lead generation programs to consistently generate qualified leads and nurture sales opportunities. Reach the right audience with laser-focus via highly targeted B2B ABM strategies and convert them with compelling landing pages and lead offers.
- Full service B2B digital marketing including:
- Target audiences creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
- ABM audience targeting and list creation
- Lead flow and funnel strategy planning
- B2B funnel landing page design, development, and A/B testing
- SEO copywriting or content briefs
- CRM and lead tracking integration setup and reporting (i.e. Salesforce, Hubspot, Marketo)
- New B2B lead generation strategies to scale
- Full-funnel analytics and conversion tracking
- Lead qualifying (i.e. MQL, SQL, pipeline revenue tracking and reporting)
- Conversion rate optimization strategies
Save Budget by Focusing on Your Dream B2B Lead
Audience targeting is essential for a creating a successful and efficient lead generation or customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.
We implement custom audiences on Google Ads and load in account-based marketing (ABM) lists to limit unqualified traffic and focus on decision makers.
We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified leads that turn into opportunities.
How do we know they turn into opportunities? Because we also review your lead quality data in your CRM and optimize based on it. That means your marketing programs can be optimized for more of the traffic and leads that become clients. Savings ad spend, time, and uncertainty.
Turn Your Website into a B2B Lead Generation Machine
Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.
Our approach to landing pages involves several proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow’s Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.
Launch an Integrated, Multi-Channel B2B Strategy
Deploying multiple performance channels has a cumulative, cross-channel benefit of reaching a targeted and qualified B2B prospects across platforms. It also allows marketers to measure performance on each channel to see which will yield the best ROI and has room to scale up. It’s important to maintain a consistent message, offer, and design, as well as have a full digital strategy driving each individual channel.
- The most common lead generation channels include:
- SEM: Google Ads, Bing Ads
- SEO: Content Writing, Technical Optimization, Link-Building
- Social Media Advertising: LinkedIn Ads, Twitter Ads, Facebook Ads, Quora Ads, Reddit Ads, Pinterest Ads
Customer Acquisition Agency FAQs
What is a customer acquisition agency, and how can it help tech companies?
A customer acquisition agency creates data-driven strategies to attract new customers and drive growth for technology businesses. Upgrow leverages analytics solutions and emerging trends to optimize your digital channels, reducing acquisition costs while identifying the best opportunities. Our team’s deep expertise in the tech industry ensures we understand your unique challenges and deliver measurable results.
How does the customer acquisition process work for B2B tech companies?
Our customer acquisition process begins with research into your target audience and competitors to build tailored strategies that resonate with prospects. We then leverage multiple digital channels while using intelligent marketing automation to nurture leads through your sales funnel. Throughout the process, we optimize campaigns based on data-driven insights to improve conversion rates.
What effective customer acquisition strategies do you recommend for SaaS companies?
Effective customer acquisition strategies for SaaS focus on identifying high-intent audiences through targeted digital marketing across multiple channels. We recommend a data-driven approach combining SEO to capture organic traffic, strategic paid advertising to reach new audiences, and conversion optimization to transform visitors into actual customers. This comprehensive strategy ensures cost-effective acquisition without missed opportunities.
How can a customer acquisition agency reduce our acquisition costs?
As a strategic partner, Upgrow reduces acquisition costs by optimizing marketing spend through advanced analytics and precise audience targeting. We identify which channels deliver the highest quality leads and focus your budget on these high-performing segments. This expertise eliminates wasted ad spend while scaling campaigns that effectively attract qualified prospects to your business.
What makes Upgrow the right customer acquisition agency for tech companies?
Upgrow stands out with our proven track record serving over 100 tech clients and specialized focus on performance marketing for technology businesses. Our team brings industry-specific expertise across paid advertising, SEO, and marketing automation to develop tailored strategies aligned with your business growth objectives. We become a valuable partner by truly understanding the technology landscape and your specific challenges.
How does Upgrow measure success in customer acquisition campaigns?
We measure success through concrete metrics that directly impact your revenue growth and business objectives. Our analytics solutions track the entire customer journey, providing a complete view of campaign performance. This data-driven approach allows continuous optimization for measurable results while identifying opportunities to attract more customers at lower acquisition costs.
How can marketing automation enhance our customer acquisition efforts?
Marketing automation creates personalized, timely touchpoints with potential customers throughout their buying journey. Our intelligent marketing automation nurtures leads with relevant content based on their behavior, significantly improving conversion rates while reducing manual effort. This technology efficiently scales your lead generation activities while maintaining the personalization needed to convert prospects into loyal customers.
What role does market research play in developing successful customer acquisition strategies?
Market research reveals valuable insights about your target audience, competitive landscape, and industry trends. Our comprehensive research identifies your best opportunities for growth and effective ways to position your technology against competitors. This research-backed approach ensures campaigns genuinely resonate with potential customers and address the specific challenges faced by your customer base.
How quickly can we expect to see results from our customer acquisition campaigns?
While some improvements in metrics appear within weeks, meaningful business growth typically emerges within 2-3 months as campaigns gather data and undergo optimization. Our team focuses on early wins while building toward sustainable revenue growth through continuous refinement. Upgrow’s approach ensures both short-term gains and long-term success, backed by our 90-day guarantee.
How does Upgrow stay ahead of emerging trends in digital marketing?
Upgrow stays ahead through innovation, beta access to the latest technologies as a certified partner, and our team’s dedication to performance marketing education. We leverage experience across multiple tech industries to identify opportunities before they become mainstream tactics. This innovation-focused approach ensures your business attracts new audiences with cutting-edge strategies before competitors.
