Customer Acquisition

Marketing Agency

Combine targeted search ads, social ads and SEO with high-converting landing pages for exponential results.

Marpac LogoSingleStore - MemSQL logoNurx logoTalkdesk Logo

Your fast lane to hyper-targeted customer acquisition with a proven agency partner


Growth Partners

One partner for search marketing, social ads, design, analytics, and CRO


Growth Partners

Improve ROI with aggressive A/B testing and relentless optimization

Growth Strategists

Growth Partners

Hit performance targets and then scale rapidly by doubling down

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

- Etel Sverdlov, Prisma Developer Relations
Etel - Prisma Client
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"

- Michael Price, Digital Marketing Manager Alooma
Michael Price - Alooma Client Quote
"In a short period of time, Upgrow's SEO efforts have garnered significant results. Overall traffic has increased, which has led to an increase in orders. Communicative with their team was easy. Their team is professional and dedicated to solving problems."

- Billy Guan, CEO Cocusocial
Billy Guan - Cocusocial Client Quote
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level.  Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."

- Jeannie Christensen - Marketing Director, Twistlock
Jeannie Christensen - Twistlock Marketing Director
"Working the Upgrow team was the best choice we made during our launch.  From the start, we had an engaging experience with team members who learned our business and cared.  The ongoing support consistently exceeds our expectations."

- Bob Miltenberger, CEO Nearshorenetworks
Bob Miltenberger - CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."

- Katelyn Watson - VP of Marketing, Nurx
Katelyn Watson - Nurx VP of Marketing

Upgrow is a specialized customer acquisition marketing agency capable of grow your customer volume and lowering cost-per-acquisition. Our approach centers around defining your "dream customer" and then building personalized ad campaigns to reach and convert them efficiently while making data-driven decisions for continuous improvement and scaling.

B2B Lead Generation Funnel

Multi-Channel Performance Marketing

One ad channel is no longer enough. That's why Upgrow offers SEM, paid social, SEO, and display ad management.

Automation Empowered

We spend less time on rote tasks and more time on strategy and scaling through software automation. We've automated tasks like real-time reporting, broken-link checker, budget management, and poor performance pauser.

B2B Digital Marketing Channel Partner
B2B Digital Marketing Specialists

Building Better Landing Pages

A great landing page turns visitors into buyers but conversion-optimization requires audience-specific messaging, A/B testing, and regular updates that most agencies ignore.

Nurx Case Study
Upgrow Client Results

Nurx Case Study

How Upgrow Increased Conversions by 45% While CPA Was 70% Under Target in Just 3 Months! See the case study now.
view the case study

What to Expect

Our Approach to Customer Acquisition Marketing

New customer acquisition marketing is a crucial need of every business. If you're not attracting new, qualified, paying customers then your brand will quickly stagnate and decline.

Generating consistent customers in a cost-efficient manner requires focusing marketing on only the target persona. Acheiving this requires identifying target audiences, reaching them with a targeted message, and compelling them to take action (convert) driving new customers for your business.

Upgrow works with you to develop a customer acquisition strategy to fill your funnel with prospect-generating approaches to:

We'll help you to craft powerful inbound marketing programs to consistently generate new customers with a focus on efficiency to drive down customer acquisition costs (CAC).

Save Budget by Focusing on Your Ideal Client

Audience targeting is essential for creating a successful and efficient customer acquisition program. That's why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.

We implement custom audiences on Google Ads and load in account-based marketing lists to limit unqualified traffic and focus on decision makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads - but also around getting highly qualified potential customers that turn into buyers.

Turn Your Website into a Customer Acquisition Machine

Stop wasting media budget driving inbound web traffic to a landing page that doesn't convert. Using our "Convert & Report" system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.

Our approach to landing pages include many proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow's Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.

A stepbrother of customer acquisition is customer retention, which can increase the lifetime value of a customer as well as help to build a network for referrals which directly benefit customer acquisition efforts.

Launch an Integrated, Multi-Channel Customer Acquisition Strategy

Deploying multiple marketing campaign channels to reach your dream customers where they spend their time online. For this reason, we incorporate multiple channels and strategies as well as support full-funnel marketing with landing page design and robust analytics setup and reporting. Each of our clients works with us to design a customized strategy best suited for their brand and industry.

Why Upgrow?

Our mission statement is "Empowering businesses with bold ingenuity and technology for exponential growth". We focus completely on performance-driven digital marketing that yields measurable results in customer acquisition and e-commerce revenue. Our concentration on acquisition channels allows us to build a deep expertise in SEO, SEM, and social media advertising along with landing page design and analytics. Taking a bold, innovative approach to each channel and using a stack of software enable us to be more efficient and get results faster than others.

Learn how we can support your customer acquisition program by booking a strategy call now.

Customer Acquisition FAQ's

What is Customer Acquisition Cost (CAC)?

This is a simple formula to understand how much you're spending in advertising to earn a new customer. Ideally you want to keep the CAC as low as possible while still generating as many new customers as is profible.

Formula: CAC = Total Cost / # of Customers Generated

So while customer acquisition volume is important, all businesses want more customers, it's also important to stay efficient and not repeat the high growth but failing profitability of brands like MoviePass. Smart customer acquisition campaigns start with efficiency and then add scale until the CAC is above their profitability limit.

What types of customer acquisition marketing activities are important?

  • Target audience creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
  • Lead flow and marketing funnel planning
  • Website and app SEO for organic search traffic
  • Influencer marketing strategies and management
  • Keyword research for Search Engine Optimization and Google Ads
  • Landing page design, development, and A/B testing
  • SEO content marketing
  • CRM and marketing automation setup
  • New cost-effective lead generation strategies to scale
  • Conversion rate optimization strategies
  • A/B testing of everything
  • Creating a customer referral program and word of mouth program
  • Integrating marketing and sales teams

How do you vary customer acquisition for B2B vs B2C?

Whether you're chasing business customer prospects or direct e-commerce sales, new customer acquisition is vital to the success of your brand, but the approaches will be very different.

For example, a B2B SAAS technology company may start with a top of funnel offer such as joining the email list in exchange for quality content such as an ebook, case study, or webinar. Marketing efforts will require planning offering different assets to different audiences to meet their needs at their specific stage in the buying process. CRM's such as Hubspot are needed to stay organized and connect marketing with sales.

B2C consumer marketers may go straight for the sale by pointing a user to a product page. The user of sales, new product launches, and brand awareness will come into play. There may be additional acquisition channels such as influencer marketing and Amazon.

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