Customer Acquisition Marketing Agency
Eliminate inconsistent customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with advanced SEO, PPC, and landing pages to rapidly scale your business.
Growing Brands
Partner with Upgrow
Your fast lane to hyper-targeted customer acquisition with a proven agency partner
Full-Service
ROI-Driven
Growth Strategists
Etel Sverdlov
Prisma Developer Relations
Michael Price Digital Marketing Manager Alooma
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Peter Guagenti CMO SingleStore
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Jeannie Christensen Marketing Director, Twistlock
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Katelyn Watson VP of Marketing, Nurx
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Leads Generated Annually
Upgrow is a Proven Partner for
customer acquisition
Upgrow is a specialized customer acquisition marketing agency capable of grow your customer volume and lowering cost-per-acquisition. Our approach centers around defining your “dream customer” and then building personalized ad campaigns to reach and convert them efficiently while making data-driven decisions for continuous improvement and scaling.
Multi-Channel Performance Marketing
One ad channel is no longer enough. That’s why Upgrow offers SEM, LinkedIn Ads, Facebook Ads, SEO, and display ad management.
Automation Empowered
Building Better Landing Pages
Client Result
91% Reduction in Cost-Per-Lead within 3 Months
What to Expect
Our Approach to Customer Acquisition Marketing
New customer acquisition marketing is a crucial need of every business. If you’re not attracting new, qualified, paying customers then your brand will quickly stagnate and decline.
Generating consistent customers in a cost-efficient manner requires focusing marketing on only the target persona. Acheiving this requires identifying target audiences, reaching them with a targeted message, and compelling them to take action (convert) driving new customers for your business.
Upgrow works with you to develop a customer acquisition strategy to fill your funnel with prospect-generating approaches to:
- SEM: Google Ads, Bing Ads
- SEO: Content Writing, Keyword Research, Link-Building, Technical SEO
- Social Media Advertising: Facebook Ads, Twitter Ads, LinkedIn Ads, Quora Ads, Reddit Ads, Pinterest Ads
We’ll help you to craft powerful inbound marketing programs to consistently generate new customers with a focus on efficiency to drive down customer acquisition costs (CAC).
Save Budget by Focusing on Your Ideal Client
Audience targeting is essential for creating a successful and efficient customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.
We implement custom audiences on Google Ads and load in account-based marketing lists to limit unqualified traffic and focus on decision makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but also around getting highly qualified potential customers that turn into buyers.
Turn Your Website into a Customer Acquisition Machine
Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.
Our approach to landing pages include many proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow’s Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.
A stepbrother of customer acquisition is customer retention, which can increase the lifetime value of a customer as well as help to build a network for referrals which directly benefit customer acquisition efforts.
Launch an Integrated, Multi-Channel Customer Acquisition Strategy
Deploying multiple marketing campaign channels to reach your dream customers where they spend their time online. For this reason, we incorporate multiple channels and strategies as well as support full-funnel marketing with landing page design and robust analytics setup and reporting. Each of our clients works with us to design a customized strategy best suited for their brand and industry.
Why Upgrow?
Our mission statement is “Empowering businesses with bold ingenuity and technology for exponential growth”. We focus completely on performance-driven digital marketing that yields measurable results in customer acquisition and e-commerce revenue. Our concentration on acquisition channels allows us to build a deep expertise in SEO, SEM, and social media advertising along with landing page design and analytics. Taking a bold, innovative approach to each channel and using a stack of software enable us to be more efficient and get results faster than others.
Learn how we can support your customer acquisition program by booking a strategy call now.
Customer Acquisition FAQ’s
What is Customer Acquisition Cost (CAC)?
This is a simple formula to understand how much you’re spending in advertising to earn a new customer. Ideally you want to keep the CAC as low as possible while still generating as many new customers as is profible.
Formula: CAC = Total Cost / # of Customers Generated
So while customer acquisition volume is important, all businesses want more customers, it’s also important to stay efficient and not repeat the high growth but failing profitability of brands like MoviePass. Smart customer acquisition campaigns start with efficiency and then add scale until the CAC is above their profitability limit.
What types of customer acquisition marketing activities are important?
- Target audience creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
- Lead flow and marketing funnel planning
- Website and app SEO for organic search traffic
- Influencer marketing strategies and management
- Keyword research for Search Engine Optimization and Google Ads
- Landing page design, development, and A/B testing
- SEO content marketing
- CRM and marketing automation setup
- New cost-effective lead generation strategies to scale
- Conversion rate optimization strategies
- A/B testing of everything
- Creating a customer referral program and word of mouth program
- Integrating marketing and sales teams
How do you vary customer acquisition for B2B vs B2C?
For example, a B2B SAAS technology company may start with a top of funnel offer such as joining the email list in exchange for quality content such as an ebook, case study, or webinar. Marketing efforts will require planning offering different assets to different audiences to meet their needs at their specific stage in the buying process. CRM’s such as Hubspot are needed to stay organized and connect marketing with sales.
B2C consumer marketers may go straight for the sale by pointing a user to a product page. The user of sales, new product launches, and brand awareness will come into play. There may be additional acquisition channels such as influencer marketing and Amazon.
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