Reaching potential donors, sponsors and beneficiaries of a charitable organization is essential for it's growth and social impact. Upgrow expertly plans and manages SEO, Google Ads, social media ads and content marketing programs specifically for nonprofit organizations.
See how we can partner with you to build a digital marketing strategy that generates awareness, traffic, email list size and revenue.
No matter the mission of your nonprofit or your objectives, you can see incredible results with a strategic digital marketing program. Find potential donors, increase your organizations awareness, or build a social media presence -- it all starts with understanding your target audience and efficiently reaching them with a clear marketing message. Tracking and reporting on performance using Google Analytics and Google Data Studio also help to drive optimization.
We always recommended starting with securing the Google Ads Grant. A $10,000 monthly budget any nonprofit can apply for, Upgrow currently has a 100% application acceptance rate if you need help enrolling! This allows you to reach anyone searching for keywords related to your organization. Learn more in our Google Ads Grant blog post.
Social media marketing ads can also be a great channel for targeting users based on geography, interests, behavior and even charitable giving. If you have a donor file or target list, it can also be uploaded to Facebook, Twitter or LinkedIn to reach your audience. By crafting attractive and engaging ad creative we drive users to your site where a well designed landing page encourages them to signup for your mailing list or to donate right away.
Our team has years of experience working in the not-for-profit digital marketing space. See some of our case study results.
A cornucopia of lead generation capabilities!
"Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!"
- Etel Sverdlov, Prisma Developer Relations
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"
- Michael Price, Digital Marketing Manager Alooma
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."
- Peter Guagenti, CMO MemSQL
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."
- Jeannie Christensen - Marketing Director, Twistlock
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."
- Katelyn Watson - VP of Marketing, Nurx
Charitable giving and cause awareness has changed in recent years and in many ways for the better. Nonprofit marketing managers can now engage their base online with less ad budget and in a deeper, more meaningful way. Campaigns like the ALS Association's Ice Bucket Challenge is probably the most famous, not every effort has to go viral to indicate success.
Unlike traditional for profit companies, nonprofits need to plan and execute marketing strategies differently.
For starters, nonprofits are often more budget strapped and rely on organic awareness. That's why we focus on low cost, high impact programs like the Google Ads Grant, SEO, engaging your social networks and landing page design that drives email marketing list signups as well as donations.
