Digital Marketing For Nonprofits

Work with an Experienced Nonprofit Marketing Agency

Reaching potential donors, advocates and those needing aid from a charitable organization is essential for growth and social impact. Upgrow expertly plans and manages SEO, Google Ads, social media ads and content marketing programs specifically for nonprofit organizations.

We partner with you to build a digital marketing strategy that generates awareness, traffic, email list size and revenue fast.

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Increase Your Not-for-Profit Organization’s Awareness, Traffic and Revenue by Reaching the Right Audience

No matter the mission of your nonprofit or your objectives, you can see incredible results with a strategic digital marketing program. Find potential donors, increase your organizations awareness, or build a social media presence — it all starts with understanding your target audience and efficiently reaching them with a clear marketing message. Tracking and reporting on performance using Google Analytics and Google Data Studio also help to drive optimization.

We always recommended starting with securing the Google Ads Grant. A $10,000 monthly budget any nonprofit can apply for, Upgrow currently has a 100% application acceptance rate if you need help enrolling! This allows you to reach anyone searching for keywords related to your organization. Learn more in our Google Ads Grant blog post.

Social media marketing ads can also be a great channel for targeting users based on geography, interests, behavior and even charitable giving. If you have a donor file or target list, it can also be uploaded to Facebook, Twitter or LinkedIn to reach your audience. By crafting attractive and engaging ad creative we drive users to your site where a well designed landing page encourages them to signup for your mailing list or to donate right away.
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Our team has years of experience working in the not-for-profit digital marketing space. See some of our case study results.

SEO

Our proven approach to delivering qualified and motivated searchers through SEO involves creating engaging content, technical optimization, managed link-building, and conversion optimization.

SEO Overview

PAID SEARCH (SEM)

Unlock massive lead generation and sales growth with Google Ads. Our advanced tactics included comprehensive keyword lists, compelling ad writing, bid optimization, and traffic sculpting.

SEM Overview

SOCIAL MEDIA ADS

Engage and convert audiences on Linkedin, Facebook, and Twitter. Precisely target users based on job title, company, or custom audiences. Test ads, offers, landing pages, and placements to find results.

Social Ads Overview

CONTENT MARKETING

Earn industry authority, improve your SEO, and capture more leads with a content marketing program that offers value to your readers.

Content Overview

WEB ANALYTICS

Go deep with analytics for the insights you need. We can set up tagging, build your custom reporting dashboard and match back sales data.

Analytics Overview

WEB DESIGN

Drive your digital marketing traffic to stunning landing pages and websites that convert browsers into buyers. Copy, design, and A/B testing included.

Web Design Overview

Top 3%

OF GOOGLE ADVERTISERS

100+

GROWTH CLIENTS

$15M

MANAGED BUDGET/YR

130K+

LEADS GENERATED

Nonprofit Marketing is Unique and Requires a Different Approach

Charitable giving and cause awareness has changed in recent years and in many ways for the better. Nonprofit marketing managers can now engage their base online with less ad budget and in a deeper, more meaningful way. Campaigns like the ALS Association’s Ice Bucket Challenge is probably the most famous, not every effort has to go viral to indicate success.

Unlike traditional for profit companies, nonprofits need to plan and execute marketing strategies differently.

For starters, nonprofits are often more budget strapped and rely on organic awareness. That’s why we focus on low cost, high impact programs like the Google Ads Grant, SEO, engaging your social networks and landing page design that drives email marketing list signups as well as donations.

Deeply Data-Driven SEO

From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.

Full Service SEO and Lead Generation

Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.

Pro-Level SEO Managers

Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Etel Sverdlov, Prisma Developer Relations

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!

Michael Price, Digital Marketing Manager Alooma

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Peter Guagenti, CMO SingleStore

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy.

Jeannie Christensen - Marketing Director, Twistlock

Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.

Katelyn Watson - VP of Marketing, Nurx

Apply the Same Growth Strategies

We've Used for Fast-Scaling Brands

TALK TO A GROWTH EXPERT

Digitial Marketing for Nonprofits

Helping Nonprofits Make a Bigger Impact