Digital Marketing For Nonprofits

Work with an Agency Experienced in Nonprofit Marketing

Reaching potential donors, sponsors and beneficiaries of a charitable organization is essential for it’s growth and social impact. Upgrow expertly plans and manages SEO, Google Ads, social media ads and content marketing programs specifically for nonprofit organizations.

See how we can partner with you to build a digital marketing strategy that generates awareness, traffic, email list size and revenue.

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Increase Your Not-for-Profit Organization’s Awareness, Traffic and Revenue by Reaching the Right Audience

No matter the mission of your nonprofit or your objectives, you can see incredible results with a strategic digital marketing program. Find potential donors, increase your organizations awareness, or build a social media presence — it all starts with understanding your target audience and efficiently reaching them with a clear marketing message. Tracking and reporting on performance using Google Analytics and Google Data Studio also help to drive optimization.

We always recommended starting with securing the Google Ads Grant. A $10,000 monthly budget any nonprofit can apply for, Upgrow currently has a 100% application acceptance rate if you need help enrolling! This allows you to reach anyone searching for keywords related to your organization. Learn more in our Google Ads Grant blog post.

Social media marketing ads can also be a great channel for targeting users based on geography, interests, behavior and even charitable giving. If you have a donor file or target list, it can also be uploaded to Facebook, Twitter or LinkedIn to reach your audience. By crafting attractive and engaging ad creative we drive users to your site where a well designed landing page encourages them to signup for your mailing list or to donate right away.
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Our team has years of experience working in the not-for-profit digital marketing space. See some of our case study results.

SEO

Our proven approach to delivering qualified and motivated searchers through SEO involves creating engaging content, technical optimization, managed link-building, and conversion optimization.

SEO Overview

PAID SEARCH (SEM)

Unlock massive lead generation and sales growth with Google Ads. Our advanced tactics included comprehensive keyword lists, compelling ad writing, bid optimization, and traffic sculpting.

SEM Overview

SOCIAL MEDIA ADS

Engage and convert audiences on Linkedin, Facebook, and Twitter. Precisely target users based on job title, company, or custom audiences. Test ads, offers, landing pages, and placements to find results.

Social Ads Overview

CONTENT MARKETING

Earn industry authority, improve your SEO, and capture more leads with a content marketing program that offers value to your readers.

Content Overview

WEB ANALYTICS

Go deep with analytics for the insights you need. We can set up tagging, build your custom reporting dashboard and match back sales data.

Analytics Overview

WEB DESIGN

Drive your digital marketing traffic to stunning landing pages and websites that convert browsers into buyers. Copy, design, and A/B testing included.

Web Design Overview

300%

AVERAGE ROI

50+

GROWTH CLIENTS

$12M

MANAGED BUDGET/YR

130K+

LEADS GENERATED

Nonprofit Marketing is Unique and Requires a Different Approach

Charitable giving and cause awareness has changed in recent years and in many ways for the better. Nonprofit marketing managers can now engage their base online with less ad budget and in a deeper, more meaningful way. Campaigns like the ALS Association’s Ice Bucket Challenge is probably the most famous, not every effort has to go viral to indicate success.

Unlike traditional for profit companies, nonprofits need to plan and execute marketing strategies differently.

For starters, nonprofits are often more budget strapped and rely on organic awareness. That’s why we focus on low cost, high impact programs like the Google Ads Grant, SEO, engaging your social networks and landing page design that drives email marketing list signups as well as donations.

Deeply Data-Driven SEO

From setting up comprehensive tracking and reporting with Google Tag Manager, Google Analytics, and Google Data Studio along with SEMRush, Ahrefs, Google Search Console, and Supermetrics we have all the data along with the insights to make it actionable.

Full Service SEO and Lead Generation

Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services — from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.

Digitial Marketing for Nonprofits

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