SaaS SEO, Paid Media, and ABM Agency
Reach SaaS Buyers, Drive Adoption, and Scale Revenue – With the Agency That’s
Done It 100+ Times.
Acquire more users, lower CAC, and increase LTV with a team that gets SaaS inside and out.
The Performance Marketers Behind the Fastest-Growing SaaS Brands
Marketing to Reach Your SaaS Customers with Scalable Revenue Growth with Laser Precision
Struggling with customer churn, a competitive landscape, or optimizing lifetime value? Find it challenging to scale user adoption? Imagine having an entire team of experts, a proven SaaS marketing strategy, and all the necessary marketing resources from a single partner. You get that with Upgrow. Our experience getting results in the SaaS industry is your shortcut to smarter marketing.
The outcome? Our clients see 200% to 800% sales growth using these same SaaS marketing strategies.
3 Keys to How We Get Results
Your Leading SaaS Marketing Team
The success of a SaaS marketing campaign depends on the team's expertise and specialized industry knowledge. We aren't generalists and don't try to do everything for all industries.
As our client, you'll work directly with an assigned SaaS marketing strategist. And behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts ensures that each step of your funnel is built to perform.
Our Proven SaaS Marketing SOPs
We've run hundreds of marketing campaigns to learn what works and what to avoid. Performance marketing is a high-stakes game. Traffic can be costly, but driving targeted users fuels scalable revenue growth.
You'll collaborate with our account strategist to tap into our proven SaaS marketing strategies and templates. We'll customize them to deliver high-impact copy, ad creative, funnels, and messaging. This customization helps you quickly reach the right audience with the optimal offer and placement.
Your Complete SaaS Marketing Funnel that Improves Over Time
SaaS marketing goes beyond specific channels and ad settings. It's about strategically using targeting, placements, and messaging to achieve real growth. At Upgrow, we optimize every part of your campaign to boost brand awareness, attract high-intent leads, and increase revenue. This optimization ensures your budget works smarter, not harder.
We design strategies to engage and convert your target SaaS buyers. Our data-driven approach leverages surveys, customer feedback, competitor research, and historical performance to guide us. We build a strong brand knowledge base called BrandBrain to maximize every positive aspect of your SaaS brand and solution.
A-to-Z LinkedIn Ads Optimization
- Strategy:
- Account audit & growth roadmap
- Conversion tracking & lead attribution
- Full-funnel audience segmentation
- Retargeting & lookalike audience strategy
- Landing page design & conversion rate optimization
- ToFu/MoFu/BoFu offer development
- Lead nurturing automation & CRM integration
- Sales-stage tracking & revenue attribute
- Custom reporting dashboard & insights
- Audience exclusion lists & bid adjustments
- SEO Optimization:
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content strategy
- High-authority link-building
- Internal linking optimization
- Schema & structured data enhancements
- Performance analytics & reporting
- Keyword expansion & content refinement
- Technical SEO fixes & indexing improvements
- Optimize organic conversion rate
- Paid Media Optimization:
- PPC account audit & setup
- AI-powered bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting campaigns & exclusions
- Geographic bid adjustments
- Early access to ad platform betas
- Shared Slack channel & real-time support
- Cross-channel attribution modeling
Ready to Grow Like This?
100+ companies have partnered with Upgrow to get reliable, qualified visitors who buy.
Straightforward Pricing
Love Us or Leave Us Guarantee
If you don't see results during the first 90 days, you can cancel without notice or fees, no questions asked.
Certified Agency Partner
Upgrow is a Google Ads and a LinkedIn Ads Premier Partner, giving our clients elevated support and beta features.
Top 1% of Agencies
Ranked 2X in the Inc 5000 for fastest growing companies in America.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Content Creation
- Link-Building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not the average performance marketing agency. So, our clients don't get average results.
- SaaS Marketing SEO & Paid Ads Specialists
- Copywriting + Ad Design + Landing Page Included
- Lead Automation Included
- Full-funnel, Real-Time Reporting
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Other SaaS Marketing Agencies
- Generalist, Non-Industry Specialized
- Basic Copywriting Only
- No Lead Follow-up Process
- Basic Top-of-Funnel Only Reporting
- Inconsistent, Inaccessible Team
- Super Secret Pricing after Meeting
- No Guarantees
- AI Slop or AI Ignorant
Our Process in Action
From research to building and optimizing, we work tirelessly to create performance marketing campaigns that rank in the top 1%. Here's an inside look at how we do it.
Deep SaaS Marketing Research & Strategy
Success in performance marketing starts with data. We create targeted, high-converting strategies for SaaS companies. We use detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system ensures each campaign is fine-tuned. It emphasizes your brand's strengths, unique value, and market position.
SaaS Marketing Audience Targeting
Reaching the right audience is critical for SaaS marketing success. We create custom segments based on your ideal customer profiles, search intent, and behavioral data. Our retargeting, lookalike, and exclusion lists on Google, LinkedIn, and other ad platforms are designed to attract high-value users. We also optimize SEO to capture search intent and draw in your target customers.
Ad Creative & Copywriting
We produce compelling ad visuals and persuasive copy tailored to your SaaS audience. Every element is designed to boost click-through rates, reduce cost-per-click, and improve conversions. Our process involves rigorous message testing, ad sequencing, and ongoing performance optimization to ensure maximum impact.
Lead-Flow Automation
Lead automation turns top-of-funnel leads into paying SaaS customers. We integrate automated lead flows with your CRM to alert your sales team in real-time. Our nurturing sequences and follow-up reminders are customized for the SaaS buyer journey to make the most of every lead.
Advanced Reporting & Analysis
We don't just track SaaS marketing metrics; we analyze them for actionable insights to boost performance. Our advanced reporting dashboard provides real-time campaign data, highlighting trends, inefficiencies, and growth opportunities. We continuously test and refine your PPC, SEO, and paid social campaigns to maximize ROI.
Let's Build Your Perfect SaaS Marketing Agency
Did you come this far to bounce now? Talk to our SaaS marketing strategist for a free planning session and a tailored proposal.
SaaS Marketing FAQs
What metrics do successful B2B SaaS marketing strategies typically improve?
Effective B2B SaaS marketing strategies measurably improve customer acquisition cost (CAC), customer lifetime value (LTV), and conversion rates across your marketing funnel. Our SaaS marketing agency optimizes these metrics through integrated marketing campaigns that address each stage of the customer journey.
How does a specialized SaaS marketing agency differ from a general digital marketing agency?
A specialized SaaS marketing agency understands the unique challenges of the SaaS business model, including complex sales funnels and the importance of acquisition and retention metrics. We develop marketing tactics specifically for SaaS companies, with expertise in technical SEO strategies and paid media campaigns that target decision-makers.
What marketing channels typically deliver the best ROI for B2B SaaS companies?
The highest ROI typically comes from an integrated approach combining SEO, content marketing, paid advertising, and account-based marketing for enterprise deals. With a marketing team, you can analyze your target audience and current performance to determine which channel mix will efficiently drive qualified website visitors.
How long does it typically take to see results from SEO efforts in the SaaS industry?
SEO strategy for SaaS companies typically shows initial improvements in rankings within 3-4 months, with significant lead generation results appearing in months 4-8. Our SEO strategy includes technical optimization, on-page improvements, and high-authority link building tailored to the competitive SaaS industry.
How do you measure the effectiveness of our SaaS marketing campaigns?
We measure SaaS marketing effectiveness through full-funnel metrics, including marketing qualified leads (MQLs), customer acquisition cost, conversion rates, and customer lifetime value. Our reporting dashboard tracks these metrics in real-time while our team analyzes trends to optimize your marketing campaigns.
What role does content marketing play in a comprehensive SaaS marketing strategy?
Content marketing forms the foundation of successful SaaS marketing by educating prospective customers, demonstrating thought leadership, and supporting SEO and paid advertising efforts. A content marketing strategy includes creating high-quality material that addresses customer pain points throughout the buyer journey. Effective content attracts potential customers, nurtures leads through the sales funnel, and encourages existing customers to expand usage.
How can account-based marketing improve our enterprise SaaS sales?
ABM enhances enterprise SaaS sales by creating personalized marketing campaigns targeted at specific high-value accounts in your market. A targeted approach aligns your marketing team and sales team on priority accounts, creating coordinated touchpoints across LinkedIn, email marketing, and direct outreach.
What strategies do you use to reduce customer acquisition costs for SaaS businesses?
We reduce customer acquisition costs through optimization of your marketing funnel, targeted audience segmentation, and cross-channel attribution modeling. Our marketing tactics include refining keyword targeting, improving landing page conversion rates, and implementing retargeting campaigns to re-engage prospects.
What role does customer feedback play in refining our SaaS marketing strategy?
Customer feedback refines your SaaS marketing strategy as it provides insights into your product’s value proposition and identifies pain points your marketing should address. We incorporate customer testimonials into your marketing campaigns to build social proof with prospective customers. Our BrandBrain system leverages customer feedback to ensure messaging resonates with your target audience and addresses their specific challenges.
