Partner with Upgrow
Grow sales and increase ROI with an experienced performance marketing agency partner
Prisma Developer Relations
Michael Price Digital Marketing Manager Alooma
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Peter Guagenti CMO SingleStore
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Jeannie Christensen Marketing Director, Twistlock
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Katelyn Watson VP of Marketing, Nurx
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Leads Generated Annually
Upgrow is a Proven Partner for
Whether you’re moving into launching a new startup, scaling growth, or need more predictable revenue — you need a partner that understands performance marketing.
The Upgrow team helps you to sell more to your dream customer with a partner that has done it 100,000 times before.
Multi-Channel Ecommerce Marketing
Integrated & Strategic
Performance Marketing Client Results
91% Reduction in Cost-Per-Lead within 3 Months
What to Expect
Our Approach to Performance Marketing
All business models start with building a customer base of loyal paying customers. Earning the business of new customers through customer acquisition marketing is the primary objective of every performance marketer. Identifying target audiences, reaching them with a targeted message, and compelling them to take action (convert) drives new customers to your business.
Upgrow works with you to develop a customer acquisition strategy to fill your funnel with prospect-generating SEO, content marketing, PPC, social media marketing, and landing page conversion rate optimization (CRO). We’ll help you to craft powerful inbound marketing programs to consistently generate new customers with a focus on efficiency to drive down customer acquisition costs (CAC).
Formula: CAC = Total Cost / # of Customers Generated
So while customer acquisition volume is important (all businesses want more customers) it’s also important to stay efficient and not repeat the high growth but failing profitability of brands like MoviePass. Smart customer acquisition campaigns start with efficiency and then add scale until the CAC is above their profitability limit.
And what types of customer acquisition marketing activities are important?
- Target audience creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
- Lead flow and marketing funnel planning
- Website and app SEO for organic search traffic
- Influencer marketing strategies and management
- Keyword research for Search Engine Optimization and Google Ads
- Landing page design, development, and A/B testing
- SEO content marketing
- CRM and marketing automation setup
- New cost-effective lead generation strategies to scale
- Conversion rate optimization strategies
- A/B testing of everything
- Creating a customer referral program and word of mouth program
- Integrating marketing and sales teams
Performance for B2B vs B2C
Whether you’re chasing business customer prospects or direct e-commerce sales, new customer acquisition is vital to the success of your brand, but the proper approaches can be very different.
For example, a B2B SAAS technology company may start with a top of funnel offer, such as joining the email list, in exchange for quality content like an eBook, case study, or webinar. Marketing efforts will require planning and the offering of different assets to different audiences to meet their needs at their specific stage in the buying process. CRM’s such as HubSpot are needed to stay organized and connect marketing with sales.
B2C consumer marketers may go straight for the sale by pointing a user to a product page. The user of sales, new product launches, and brand awareness will come into play. There may be additional acquisition channels such as influencer marketing and Amazon.
Save Budget by Focusing on Your Ideal Client
Audience targeting is essential for creating a successful and efficient customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.
We implement custom audiences on Google Ads and load in account-based marketing lists to limit unqualified traffic and focus on decision makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified potential customers that turn into buyers.
Turn Your Website into a Conversion Machine
Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.
Our approach to landing pages include many proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit-oriented copy, and relevant offers for the traffic source and audience stage.
A stepbrother of customer acquisition is customer retention, which can increase the lifetime value of a customer as well as help to build a network for referrals which directly benefit customer acquisition efforts.
Launch an Integrated, Multi-Channel Digital Marketing Strategy
Deploying multiple marketing campaign channels
Our mission statement is “Empowering businesses with bold ingenuity and technology for exponential growth”. We focus completely on performance-driven digital marketing that yields measurable results in customer acquisition and e-commerce revenue. Our concentration on acquisition channels allows us to build a deep expertise in SEO, SEM, and social media advertising along with landing page design and analytics. Taking a bold, innovative approach to each channel and using a stack of software enable us to be more efficient and get results faster than others.
Learn how we can support your customer acquisition program by booking a strategy call or reach us on live chat now.