B2B Digital Marketing Agency
Stop Guessing, Start Growing: Performance Marketing Agency for Tech Companies Ready to Scale
Partner with the performance marketing agency trusted by 100+ tech companies to skyrocket growth and maximize ROI. Growth and profitability - you can have both.
Trusted by High-Growth B2B Brands
Transform Paid and Organic Marketing into a Profitable Sales Engine
Tired of unpredictable results from your marketing campaigns? Get a complete team of experts, proven strategies, and every marketing resource you need, all from one partner. That's what you get with Upgrow.
We collaborate with you to craft the perfect performance marketing plan and launch it within just 3 weeks.
The outcome? Our clients experience 200% to 800% sales growth using these strategies.
3 Keys to Better Google Ads Results
The Leading Experts in Performance Marketing
The success of a performance marketing campaign hinges entirely on the expertise of the team managing it. That’s why we’ve assembled a highly skilled, specialized team focused exclusively on driving growth for tech companies.
Our clients work directly with a tech marketing growth strategist. Behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts ensures that every step of your funnel is primed for performance.
Proven Performance Marketing Playbooks to Fast-Track Growth
We’ve run hundreds of performance marketing campaigns across tech sectors to pinpoint what works and what to avoid. Performance marketing is high-stakes – traffic can be costly, but driving targeted users can supercharge your growth.
You’ll partner with our account strategist to identify the ideal audience, message, offer, and placement. Together, we’ll craft compelling copy, ad creative, funnels, and impactful ad frequency to achieve results quickly.
Get a Dialed-In Performance Marketing Funnel that Improves Over Time
Performance marketing goes beyond Google Ads, LinkedIn Ads, Meta Ads, and SEO. It’s about utilizing targeting, placements, and messaging for real growth. At Upgrow, we adjust every aspect of your campaign to boost awareness, attract high-intent leads, and increase revenue, ensuring your budget works smarter.
We design strategies to engage and convert your target buyers using surveys, customer feedback, competitor research, and past data. We build a robust brand knowledge base called BrandBrain, maximizing every positive aspect of your brand and solution.
A-Z Data-Driven Marketing Optimization
- Strategy & Foundation:
- Account audit & growth roadmap
- Conversion tracking & attribution
- Full-funnel audience segmentation
- Retargeting & lookalike strategy
- Landing page design & CRO
- ToFu/MoFu/BoFu offer development
- Lead nurturing & CRM integration
- Sales tracking & attribution
- Custom reporting & insights
- Audience exclusion & bid adjustments
- SEO Optimization
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content
- High-authority link building
- Internal linking optimization
- Schema & structured data
- Performance analytics & reporting
- Keyword expansion & refinement
- Technical SEO fixes & indexing
- Organic conversion rate optimization
- Paid Media Optimization
- PPC account audit & setup
- AI bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting & exclusions
- Geographic bid adjustments
- Early access to ad betas
- Shared Slack & real-time support
- Cross-channel attribution
Ready to Grow Like This?
100+ companies trust Upgrow to deliver qualified leads that close.
Simple Pricing
Most performance agencies keep price hidden until the last minute. We like transparency.
Love Us or Leave Us Guarantee
If you don't see results within 90 days -- cancel without notice or fees, no questions asked.
Certified Agency Partner
As Premier partners for Google Ads, LinkedIn Ads, and HubSpot we're able to provide premium support, beta features, and other benefits to our clients.
Top 1% of Growing Agencies
More companies trust us to manage their performance marketing for consistent, profitable results.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Keyword and audience research
- Account structure build out
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Keyword and content strategy
- GEO / AI SEO Strategy
- Content creation
- Link-building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not your average performance marketing agency. Our clients don't settle for average results.
- Full-Stack Performance SEO & PPC + Conversion Funnel
- Copywriting + Ad Design + Landing Page Included
- Tech-Industry Experts
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Generic Google Ads Agencies
- Basic Account Operators
- Basic Copywriting Only
- Generalists
- Inconsistent, Inaccessible Team
- Super Secret Pricing after Meeting
- No Guarantees
- AI Slop or AI Ignorant
See Our Process
From research to building and optimizing, we pour our heart and soul into creating performance marketing campaigns that rank in the top 1%. Take an inside look at how we work.
Deep Research & Strategy
Success in performance marketing starts with data. We create targeted, high-converting strategies for tech companies using detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system ensures each campaign is fine-tuned, emphasizing your brand’s strengths, unique value, and market position.
Audience Targeting
Reaching the right audience is crucial for performance marketing success. We create custom audience segments based on your ideal customer profiles (ICPs), search intent, and behavioral data. We manage retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major ad platforms. Our SEO strategies are designed to attract your ICP by addressing search intent.
Ad Creative & Copywriting
We produce scroll-stopping ad visuals and persuasive copywriting tailored to your ICP. Every element is crafted for maximum impact, helping to increase CTRs, reduce CPCs, and improve conversion rates. We achieve this through message testing, ad sequencing, and performance optimization.
Lead-Flow Automation
Lead automation converts top-of-funnel leads into customers. We integrate automated lead flows into your CRM, sending alerts to your sales team through email, Slack, and CRM notifications. Our automated nurturing sequences and follow-up reminders ensure no leads are missed.
Advanced Reporting & Analysis
We don’t just track metrics; we analyze them to uncover insights that enhance performance. Our advanced reporting dashboard provides real-time campaign insights, highlighting trends, inefficiencies, and optimization opportunities. We test data to maximize your PPC, SEO, and paid social campaigns, ensuring the best return on your investment.
Let's Build Your Perfect Performance Marketing Plan
Did you make it this far to leave now? Talk to our growth strategist for a free planning session and a tailored proposal.
What to Expect
Fill your sales pipeline with inbound lead-generating SEO, content marketing, PPC, paid social, and landing page conversion rate optimization.Upgrow is a battle-tested B2B digital marketing agency partner working with you to create highly effective lead generation programs to consistently generate qualified leads and nurture sales opportunities. Reach the right audience with laser-focus via highly targeted B2B ABM strategies and convert them with compelling landing pages and lead offers.
- Full service B2B digital marketing including:
- Target audiences creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
- ABM audience targeting and list creation
- Lead flow and funnel strategy planning
- B2B funnel landing page design, development, and A/B testing
- SEO copywriting or content briefs
- CRM and lead tracking integration setup and reporting (i.e. Salesforce, Hubspot, Marketo)
- New B2B lead generation strategies to scale
- Full-funnel analytics and conversion tracking
- Lead qualifying (i.e. MQL, SQL, pipeline revenue tracking and reporting)
- Conversion rate optimization strategies
Save Budget by Focusing on Your Dream B2B Lead
Audience targeting is essential for a creating a successful and efficient lead generation or customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.
We implement custom audiences on Google Ads and load in account-based marketing (ABM) lists to limit unqualified traffic and focus on decision makers.
We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified leads that turn into opportunities.
How do we know they turn into opportunities? Because we also review your lead quality data in your CRM and optimize based on it. That means your marketing programs can be optimized for more of the traffic and leads that become clients. Savings ad spend, time, and uncertainty.
Turn Your Website into a B2B Lead Generation Machine
Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.
Our approach to landing pages involves several proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow’s Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.
Launch an Integrated, Multi-Channel B2B Strategy
Deploying multiple performance channels has a cumulative, cross-channel benefit of reaching a targeted and qualified B2B prospects across platforms. It also allows marketers to measure performance on each channel to see which will yield the best ROI and has room to scale up. It’s important to maintain a consistent message, offer, and design, as well as have a full digital strategy driving each individual channel.
- The most common lead generation channels include:
- SEM: Google Ads, Bing Ads
- SEO: Content Writing, Technical Optimization, Link-Building
- Social Media Advertising: LinkedIn Ads, Twitter Ads, Facebook Ads, Quora Ads, Reddit Ads, Pinterest Ads
Performance Marketing Agency FAQs
How can a performance marketing agency help my tech company achieve new heights of growth?
Our performance marketing agency combines data-driven strategies with deep industry experience to help tech companies like yours scale efficiently. We deliver measurable results through optimized campaigns across digital channels that drive qualified traffic and boost revenue. Our team’s expertise in the tech sector ensures your marketing efforts resonate with your specific target audience.
What makes Upgrow different from other marketing agencies serving the tech industry?
Unlike generalist agencies, our team focuses exclusively on tech companies, bringing specialized knowledge and proven strategies tailored to your industry challenges. We operate as a true partner, providing the full stack of performance marketing services, including copywriting, ad design, and conversion optimization. Our transparent approach and “Love Us or Leave Us” guarantee demonstrate our commitment to your success.
How quickly can we expect to see positive outcomes from your digital marketing services?
Most clients begin seeing measurable results within the first 90 days of our partnership. Our data-driven approach allows us to quickly identify what works for your specific business and target audience. We establish clear KPIs and provide real-time analytics so you can track performance improvements as we optimize your campaigns.
How does your performance marketing approach differ from traditional digital marketing?
Performance marketing focuses entirely on measurable results and ROI rather than just brand awareness. We track every aspect of your campaigns from click to conversion to revenue generation. This data-driven approach allows us to continuously optimize your marketing efforts, ensuring your investment delivers tangible business outcomes that directly impact your bottom line.
Can you integrate with our existing marketing team rather than replacing them?
Absolutely – we enhance your marketing team’s capabilities by providing specialized expertise and handling execution while they focus on strategy. Our partnership model means we collaborate closely with your team today through shared communication channels like Slack. Many clients find this partnership approach to be a game-changer for their internal operations and productivity.
How do you target the right audience for tech products that might have a complex customer lifecycle?
We create detailed customer profiles based on your ideal buyer personas, search intent, and behavioral data across platforms. Our deep understanding of the tech customer lifecycle helps us develop personalized content and ads that address specific pain points at each stage. This targeted approach ensures your marketing efforts reach decision-makers who are most likely to convert.
What digital channels do you leverage for tech companies?
We implement comprehensive strategies across search engines, paid social platforms, and other relevant digital channels where your target audience spends time. Each channel strategy is customized based on your specific goals, whether that’s driving website traffic, generating leads, or increasing sales. Our cross-channel attribution modeling ensures you understand which platforms deliver the best ROI.
How do you measure the success of our performance marketing campaigns?
We establish clear KPIs aligned with your business objectives and track them through advanced analytics and reporting dashboards. Our team provides real-time updates on traffic, conversions, cost per acquisition, and revenue generation. This data-driven approach allows us to continuously optimize campaigns while giving you complete transparency into your marketing investment performance.
What kind of tech companies have achieved success with your performance marketing services?
Our clients range from SaaS platforms and data companies to e-commerce technology providers looking to scale efficiently. For example, we helped Orca increase demo volume by 163% while decreasing costs, and Split experienced a 775% increase in lead volume. These success stories demonstrate our ability to deliver exceptional results across various tech industry segments.
How does your agency stay ahead of rapidly changing digital marketing trends in the tech world?
As a certified partner for major platforms like Google Ads and LinkedIn, we gain early access to beta features and advanced tools. Our team continuously invests in knowledge development, staying current with algorithm changes and emerging platforms. This commitment to expertise ensures your marketing stays innovative and effective even as digital channels evolve.
