Non-disclosed brand case studies

Google Ads

Enterprise Software Company

Approach:

• Within a highly niche industry we were selective with keywords yet found volume in related keyword categories such as industry conferences, competitors, industry organizations and product solutions.
• Retargeting was a big part of the strategy to maintain reach to interested visitors.
• Focus on a top of funnel message and asset to demo the software.

Results:

• Increased lead volume by over 200% in 90 days
• Decreased cost-per-lead by 30%

Packaged Foods Company

Approach:

• In a crowded marketplace, our client wanted to both drive in-store sales as well as their ecommerce business and Amazon channel.
• The focus was on Google Product Listing Ads and Amazon product ads so we developed a comprehensive product feed and bidding strategy.

Results:

• Increased online orders by 40% in 2 months
• Decreased cost-per-lead by 50%

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SEO

Enterprise Software Company

Approach:

• Our client was an early innovator in their niche and needed to build market awareness so content creation was the primary strategy to generate traffic from SEO as well as create though leadership articles.
• By analyzing the industry keywords, competitors and current keyword rank we collaborated with the client and a content writer to develop weekly technical blogs. We also optimized all existing marketing page content and built an architecture of internal links.
• We also create a link-building program driven by unbranded guest posts and email outreach.

Results:

• Increased organic traffic volume by over 300% in 9 months
• Increased organic lead volume by over 400% in 9 months

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SAAS Company

Approach:

• Our client had an open source free version of their product in the market and wanted to push the paid enterprise version so we targeted qualified prospect traffic with engaging and technical content.
• By analyzing the industry keywords, competitors and current keyword rank we collaborated with the client and a content writer to develop weekly technical blogs. We also optimized all existing marketing page content and built an architecture of internal links.
• We distributed content created by the company's authoritative staff to industry publications for backlinks.

Results:

• Increased organic traffic volume by over 25% in 4 months
• Increased organic lead volume by over 40% in 4 months