#1 Demand Generation Agency for Tech
Stop Guessing, Start Growing: Demand Generation for Tech Companies Ready to Scale
We've helped 100+ B2B tech companies turn marketing from a cost center into their #1 revenue driver—without the costly learning curve.
Trusted by High-Growth B2B Brands
Turn Paid and Organic Marketing into a Revenue-Driving Machine
3 Keys to Better Google Ads Results
With Upgrow, you get more than a traditional digital marketing agency. We not only manage paid media and SEO, but also take care of landing pages, ad design, offer planning, nurture automation, and attribution — all from a single partner. We collaborate with you to design the perfect demand generation plan and launch it within just 3 weeks.
The result? Our clients have witnessed sales growth of 200% to 800% within just 90 days.
Work with the B2B Digital Marketing Experts
The success of a demand generation campaign hinges on the expertise of the team behind it. That’s why we’ve assembled a highly specialized group of experts. We don’t generalize; we specialize in serving the tech industry.
Our clients work directly with a tech marketing growth strategist. Behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts ensures every step of your funnel is engineered to perform.
Proven Demand Generation Playbooks to Fast-Track Growth
We've done this dance 500+ times.
We’ve executed hundreds of demand generation campaigns across various industries to identify what works and what doesn’t. Demand generation is a high-stakes game where targeted traffic fuels your growth. Collaborate with our account strategist to pinpoint the right audience, message, offer, and placement. Together, we’ll create compelling copy, ad creative, funnels, and impactful frequency.
Get a Dialed-In Demand Generation Funnel that Improves Over Time
Demand generation that goes beyond Google Ads, LinkedIn Ads, and SEO. It’s about strategically using targeting, placements, and messaging to drive real growth. At Upgrow, we continually refine every aspect of your campaign to boost awareness, attract high-intent leads, and increase revenue, ensuring your budget works smarter, not harder.
We design strategies to engage and convert your target buyers, leveraging surveys, customer feedback, competitor research, and past data. Our BrandBrain knowledge base maximizes every positive aspect of your brand and solution.
Complete B2B Digital Marketing Growth Stack
- Strategy & Foundation:
- Enterprise buyer journey mapping & technical persona research
- Competitor intelligence & positioning strategy
- Full-funnel audience segmentation
- Multi-stakeholder nurture sequence development
- Compliance-ready content & messaging frameworks
- Demand Generation Engine:
- Technical SEO for complex product searches
- LinkedIn ABM campaigns targeting decision makers
- Google Ads optimized for enterprise search behavior
- Intent data integration & lead scoring automation
- Conversion & Attribution:
- Technical landing pages that convert both end-users and executives
- Sales-qualified lead nurturing and handoff automation
- Multi-touch attribution from awareness to closed-won
- Executive reporting dashboards with clear ROI metrics
Ready to Scale Up?
100+ companies trust Upgrow to deliver qualified leads that close.
Simple Pricing
Most marketing automation agencies hide pricing behind sales calls. We believe in trust from day one.
90-Day Guarantee
If we don't deliver to your expectations within 90 days, cancel the contract for any reason.
Official Platform Partners
Certified with HubSpot, Google Ads, LinkedIn Ads, Microsoft Ads—giving you access to beta features & dedicated support.
Top 1% Company
Upgrow has ranked in the Inc 5000 fastest growing companies twice.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Keyword and audience research
- Account structure build out
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Keyword and content strategy
- GEO / AI SEO Strategy
- Content creation
- Link-building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Upgrow Stacks Up to Other B2B Agencies
We're not your average demand generation agency. So our clients don't get average results.
- Full-Stack Demand Generation & Optimization
- Full revenue attribution: click → closed deal
- Copywriting + Ad Design + Landing Page Included
- Technical + executive messaging frameworks
- Transparent pricing from day one
- 90-day performance guarantee
- Strategic, Accessible Team
Generic Demand Generation Agencies
- Basic Account Operators
- Vanity metrics with no pipeline connection
- Basic Copywriting Only
- One-size-fits-all copy templates
- Pricing revealed only after sales pitch
- No guarantees
- Reactive, Inaccessible Team
Our Demand Generation Funnel Process
From research to revenue attribution—we obsess over every detail to create top 1% performance.
Deep Research & Strategy
Success in demand generation starts with data. We create targeted, high-converting strategies for tech companies by utilizing detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system ensures each campaign is fine-tuned, emphasizing your brand’s strengths, unique value, and market position.
Audience Targeting
Reaching the right audience is crucial for demand generation success. We develop custom audience segments based on your ideal customer profiles (ICPs), search intent, and behavioral data. We create retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major ad platforms. Our SEO strategies take into account search intent to effectively attract your ideal customer profile (ICP).
High-Converting Ads & Funnels
We craft scroll-stopping ad visuals and persuasive copywriting tailored to your ideal customer profile (ICP). Every element is designed to have a significant impact, increasing CTRs, reducing CPCs, and enhancing conversion rates. We achieve this through message testing, ad sequencing, and performance optimization.
Lead Flow Automation
Lead automation converts top-of-funnel leads into customers. We integrate automated lead flows into your CRM, sending alerts to your sales team via email, Slack, and CRM notifications. Our automated nurturing sequences and follow-up reminders ensure no leads are overlooked.
Advanced Reporting & Analysis
We don’t just track metrics; we analyze them to uncover insights that enhance performance. Our advanced reporting dashboard provides real-time campaign insights, highlighting trends, inefficiencies, and opportunities for optimization. We test data to maximize your PPC, SEO, and paid social campaigns, ensuring you get the most from your investment.
Let's Build Your Perfect Demand Generation Strategy
Did you come this far to bounce now? Contact our growth strategist for a complimentary planning session and a customized proposal.
Demand Generation Agency FAQs
What is a demand generation agency?
A demand generation agency specializes in data-driven digital marketing services that focus on measurable results. We provide performance marketing to optimize paid, search engine, and social media marketing for maximum ROI. Upgrow helps tech companies scale their customer acquisition through targeted campaigns that drive business growth and generate high-quality leads.
How does a B2B demand generation strategy differ from general marketing?
B2B demand generation strategies focus on longer sales cycles with multiple decision-makers in the target accounts. Our approach aligns marketing and sales teams to create specialized content that addresses specific pain points of technical buyers and C-suite executives. This targeted approach ensures your marketing efforts resonate with prospective customers in complex B2B environments.
What key metrics should we track in our demand generation program?
Effective demand generation metrics include pipeline contribution, customer acquisition cost (CAC), and customer lifetime value. We also track website traffic quality, qualified leads by channel, and conversion rates at each stage of the buyer’s journey. These metrics provide actionable insights that help optimize your demand gen strategy for sustainable growth.
How do marketing automation tools enhance demand generation campaigns?
Marketing automation tools streamline lead nurturing, scoring, and sales enablement processes, thereby increasing efficiency. They help you deliver personalized content to potential customers based on their behaviors and interests at scale. These tools also provide valuable data for optimizing your demand generation marketing efforts and measuring their impact on revenue generation.
What role does content marketing play in a successful demand generation strategy?
Content marketing builds credibility and generates awareness among your target audience throughout the buyer’s journey. Strategic content addresses specific pain points, educates prospects, and positions your company as an industry authority. Well-crafted marketing materials support both inbound marketing and paid advertising efforts to create demand and fill your sales pipeline with qualified leads.
How can account-based marketing amplify our demand generation efforts?
Account-based marketing (ABM) aligns your marketing and sales efforts to target key accounts with personalized campaigns. This approach increases engagement rates and accelerates the sales process by focusing resources on high-value prospects. ABM complements broader demand generation activities by creating tailored experiences that resonate with decision-makers at target accounts.
What timeline should we expect to see results from demand generation services?
Initial demand generation results typically emerge within 30-60 days as your marketing channels begin generating website traffic and early-stage leads. A more significant pipeline impact typically develops within 60-90 days as lead-nurturing sequences mature and optimize. The complete revenue impact from comprehensive demand generation campaigns typically becomes clear within 90-180 days, depending on the length of your sales cycle.
How do you help sales teams leverage demand generation activities?
We provide sales teams with detailed lead scoring and buyer intent data to prioritize their outreach efforts. Our marketing automation systems deliver real-time alerts when potential customers engage with your content or show buying signals. We also create sales enablement materials aligned with marketing campaigns to ensure consistent messaging throughout the sales process.
What strategies do you use to generate demand in competitive markets?
We analyze market trends and competitor positioning to identify unique opportunities and differentiation points for your brand. Our approach combines targeted advertising, thought leadership content, and strategic partnerships to increase brand awareness in crowded markets. We also leverage data-driven insights to continuously optimize marketing tactics and messaging that resonate with your target audience.
How do you measure the ROI of demand generation marketing investments?
We track the entire customer journey, from initial contact to revenue generated, using multi-touch attribution models. Our reporting connects marketing efforts directly to pipeline creation, opportunity advancement, and closed business. This approach provides clear visibility into which demand generation activities deliver the highest return, allowing us to optimize marketing spend continuously.
