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Get More Leads in 60 Days or Less. Guaranteed.

Microsoft Ads Agency for More Sales and Better ROI

Are you ready to unlock the full potential of your ad spend with an experienced Microsoft Ads (formerly Bing Ads) agency? Upgrow’s full-funnel strategy is proven to consistently increase leads and sales, reduce acquisition costs, and give results that are predictable.

talk to a microsoft ads expert
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Search Ads

expand paid search results on bing

Scale Profitably with Microsoft Ads

Our Microsoft Ads (formerly Bing Ads) agency knows how to launch profitable paid search campaigns and turn low-performing ones into lead-generating tools for your business. We use Target ROAS, Bing Smart Bidding, and manual optimization to get you the best return.
  • Optimized campaign settings. Reach the right audience at the right time with better audience segmentation and remarketing tactics.
  • Improved CTR on ads. Show up in search with highly-converting keywords and ad copy.
  • Lower cost per lead. With a dedicated PPC manager and regular testing, you’ll see an optimized acquisition cost.
  • Sustainable revenue growth. We work with you to identify hidden opportunities and create a targeted growth strategy that improves your ROI.

A Full-Funnel Strategy for Bing Ads

Join the list of clients we’ve helped get 200%+ lead growth from paid search ads.

At Upgrow, we look at and optimize every step of the customer journey. As your Bing advertising agency, we’ll help you set up and audit campaigns, select your keywords, create a bidding strategy, write irresistible copy, and send your leads to high-converting landing pages.

Sales Funnel
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Bing Ad Results So Good, They’re Guaranteed

We’re confident in our services. If, after the first 60 days, Upgrow has not delivered exceptional value as your Bing Ads agency, let us know. Send us a written notice and you’ll receive a full refund of all paid monthly agency fees.
GET A FREE BING ADS REVIEW
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Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Etel Sverdlov

Etel Sverdlov

Prisma Developer Relations

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!

Michael Price

Michael Price

Digital Marketing Manager Alooma

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Peter Guagenti

Peter Guagenti

CMO SingleStore

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.

Jeannie Christensen

Jeannie Christensen

Marketing Director, Twistlock

Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.

Katelyn Watson

Katelyn Watson

VP of Marketing, Nurx

See The Results We’ve Gotten
Our Clients

%

Cost-Per-Lead (CPL)

%

Leads

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“Upgrow helped us scale MQLs through Google Ads and LinkedIn Ads. They produced high-converting landing pages, saving our reliance on dev and design resources. Upgrow are experts at B2B marketing in the software industry, understanding our product and target customer at a deep level.” – Nick Kephart, Vice President

Split Software

Split Software experienced a 775% increase in leads with a 91% improvement in cost-per-lead within just 3 months.

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Cost per Acquisition

%

Increase in Conversion Rates

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“Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.”
– Katelyn Watson, VP of Marketing

NURX

Nurx is a telemedicine company offering a safe and easy solution for getting birth control and HIV prevention medication prescribed and delivered. Nurx launched out of YCombinator’s Winter 2016 class and has raised a Series B round in July 2018.

%

Organic traffic

%

Orders

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“Upgrow has been key to our digital advertising success, efficiently scaling Google paid search in a highly competitive category. They are masterful in paid search ads and performance marketing, providing valuable strategic input and executional expertise.”
– Sophia Yen, CEO

Pandia Health

Pandia Health improved conversion rates by 108% with a 42% decrease in cost-per-click after 3 months.

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REACH MORE CUSTOMERS

A Dedicated
Microsoft Ads Agency

Potential customers are currently searching for your solutions and services. Let Upgrow show you what it feels like to have a team of experts that are dedicated to converting those browsers into loyal buyers.
GET A FREE BING ADS REVIEW

We Give You the Everything You Need to Grow with Microsoft (Formerly Bing) Ads

When you hire us to be your Bing Ads agency, you’re getting our proven strategies and expert management to help you grow.
  • Existing account audit
  • Conversion tracking setup
  • Custom audience segmentation
  • Remarketing list for search ads
  • Specific keyword ad groups
  • Bidding strategy
  • Ad copywriting and testing
  • SQR mining and keyword sculpting
  • Geographic bid adjustments
  • New keyword expansions
  • Custom reporting dashboard
  • Landing page design and build
  • Microsoft Audience Network strategy
  • Conversion rate optimization
  • Merchant Center setup
  • Campaign and ad group keyword negatives
  • Sales level tracking
  • Shared Slack channel
  • Bi-Weekly review meetings
  • Strategic quarterly reviews

Your Premier Bing Ads Agency

%

of Google Adventisers

Growth Clients

Managed Spend per Year

Conversions per Year

Components of a Successful Campaign

Microsoft Ads (formerly Bing Ads) are known to have a high CTR and are a lead generation tool that should not be overlooked. We are a Bing advertising agency that takes a custom, hands-on approach to your ads. To get the best results, our team leverages and optimizes all four core components of your PPC campaign:
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Compaign

Effective Bing Ads start with campaign setup/cleanup. We carefully choose the audience, bidding strategy, and Bing Ad types based on thorough research and data analysis.
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Copy

Compelling copy is the key to conversions. Our team helps you get higher click-through and conversion rates by regularly testing your wording.
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Creative

When needed, we create custom imagery for each of your multimedia ads, optimizing them to stand out to your potential customers.
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CRO

We understand the importance of a high-converting landing page and use CRO best practices to guide leads seamlessly through your marketing funnel
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The Upgrow Process

Our full-funnel approach is what sets us apart as a Bing Ads agency.

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Brand & Competitor Strategy Review

We take the time to understand your goals, audience, and industry before we create your strategy. This analytical phase will be the foundation for our campaign setup and we’ll meet with your team in order to do a deep dive into your brand.
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Microsoft Account Audit
& Setup

If you have an existing Microsoft Ads (formerly Bing Ads) account, we’ll analyze your campaign history to see what’s worked in the past and what we can do to grow in the future. If this is your first Microsoft advertising campaign, we’ll make sure you’re set up for success from the start.
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Campaign Structure & Keyword List Creation

A smart campaign structure and keyword selection are crucial to get the most visibility across Bing, MSN, Yahoo, and AOL. We use our expertise and the top industry tools to create precise keyword groups with the highest return.
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Conversion Ad Copywriting

Our direct-response copywriters craft click-worthy ads that increase your quality score, decrease cost-per-click and irrelevant clicks, and help you win more qualified leads. Once we find messaging that resonates, we customize it for different keyword groups.

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Landing Page Creation & Optimization

Our process goes beyond getting the click. We send your leads to an optimized Unbounce landing page, letting us create a meaningful user experience that aligns seamlessly with the ad and keyword by using dynamic content replacement.
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Banner Display & Microsoft Audience Network

Adding a display ads program to your Bing Ads efforts can expand your reach and improve your CTR with compelling visuals. Our design team will work in tandem with your PPC manager to create engaging, on-brand, and click-worthy display ads.
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Experimentation & Expansion

We use Microsoft Ads UI, Looker Studio, GA4, and custom reporting builds to ensure you’re getting the insights that matter most to your growth. And we never stop testing ads, eliminating underperforming keywords, and expanding successful ones to get you the best results.

Ready to Take Your Microsoft Ads (Formerly Bing Ads) to the Next Level?

GET A FREE BING ADS REVIEW

results

We’ve Gotten 100+ Clients Results with Paid Search

Most brands build great products only to fail in reaching their ideal customers. Upgrow uses full-stack marketing to generate consistent, qualified visitors who buy.

Etel Sverdlov

Etel Sverdlov

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Group 33863 1
Michael Price

Michael Price

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!

Group 33863 1
Peter Guagenti

Peter Guagenti

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Group 33863 1
Jeannie Christensen

Jeannie Christensen

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.

Group 33863 1
Katelyn Watson

Katelyn Watson

Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.

Group 33863 1

FAQs

What is a Bing Ads agency?

Microsoft Ads are what were formerly referred to as Bing Ads, a common SEM and PPC advertising solution to help businesses attract more leads. It is developed by Microsoft, which allows advertisers to display their ads on Bing, MSN, Yahoo, and AOL. With Bing Ads, businesses can create multiple different ad types – including display ads – select relevant keywords and phrases, set a budget, and then bid on those keywords in order to have their ads displayed to users who search for those keywords.

How do Microsoft Ads (formerly Bing Ads) work?

Similar to Google’s advertising model, Bing Ads allows you to select from different types of ads, target keywords, and set up effective conversion tracking. It functions on a pay-per-click (PPC) system. It utilizes a bidding mechanism, in which the highest bidder has a greater likelihood of having their ad shown for a specific search term. You will only be billed when someone clicks on your ad, and you have the option of setting a daily budget.

As your Bing advertising agency, we’ll manage everything for you – from account setup to ongoing management. Our expert PPC managers have a minimum of 3+ years of experience running high-converting campaigns.

Are Microsoft Ads (formerly Bing Ads) worth it?

Yes! Bing is the second most popular search engine with more than 1.5 billion users, making it a great place to run ads. Additionally, Bing advertising allows for more granular control of your campaigns than some other SEM or PPC options, meaning you can get your ads in front of the most promising leads and save marketing dollars.

We often combine Bing Ads efforts with Google Ads, Facebook Ads, LinkedIn Ads, landing pages, and SEO services for the best full-funnel results. Our clients usually see a positive ROI from their Bing Ads in a few weeks to a few months, generating qualified leads from the day we turn on their campaign.

How much does it cost to hire an experienced Bing Ads agency like Upgrow?

Our full-service Microsoft Ads (formerly Bing Ads) management is typically priced at either $3,000 per month or 12% of your ad spend, whichever is greater. If you spend more than $100,000 per month on advertising, the percentage rate will be lowered. Additionally, there is a one-time setup fee of $2,500.

Prices will vary depending on your keyword difficulty, website size, and overall goals. For more information on what our service entails, including the range of included features and multi-channel pricing options, please visit our pricing page.

Our typical Bing advertising contract is 6 months, but you can get a more flexible month-to-month contract with an additional 25% monthly fee.

How long does it take to launch my Bing Ads campaigns?

At Upgrow, we strive to make your launch experience as smooth and efficient as possible. Whether you already have an account or need to create one from scratch, our average launch typically takes 1- 3 weeks.

This timeline allows us to provide you with the necessary support and guidance to ensure that your launch is successful. We understand that time is of the essence, and as a premier Bing Ads agency, we’re committed to delivering top-notch service to get you up and running promptly.

How is Upgrow different from other digital marketing agencies?

With our proven marketing strategies, we can eliminate the trial and error that often comes with paid search marketing.

When setting up your accounts, we take a truly full-funnel approach to not just your Microsoft campaigns, but all your marketing efforts. During your Free Bing Ads Consultation, we’ll highlight all the digital marketing services that will help create predictable, consistent revenue growth for your business.

And we back up our results. If, after the first 60 days, you’re not happy with your results, let us know. Send us a written notice and you’ll receive a full refund of all paid monthly agency fees.

Will Bing Ads work for my industry?

We’ve seen incredible results across both B2B and B2C industries with Microsoft advertising options. Our PPC experts have years of experience creating precise targeting and audience segments. If we aren’t 100% confident your most qualified leads are searching with your highest-converting keywords on Bing, we’ll suggest another SEM platform where they are, such as Google Ads, Facebook Ads, or LinkedIn Ads.

You can see the specific areas we’ve established our expertise in on our industries page.

What is required of me as an Upgrow client?

To ensure mutual success, we believe in working closely with our clients. We start by sending a detailed questionnaire before launching the campaign and then schedule bi-weekly meetings to discuss progress with your dedicated PPC manager. We also stay in touch through email or a shared Slack channel for seamless communication and regular campaign updates.