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93% of Marketers Use Facebook Advertising Regularly (SproutSocial, 2018)

79% of American Internet users are on Facebook (Pew , 2018)

Over 70% of Facebook users visit the platform daily (Pew, 2016)

Users spend 50 minutes/day on Facebook’s platforms (Facebook, 2016)

49% of users like a Facebook page to support their favorite brands (Syncapse, 2013)

300%

AVERAGE ROI

50+

GROWTH CLIENTS

$12M

MANAGED BUDGET/YR

130K+

LEADS GENERATED

Our Facebook Ads Management Approach

Brand & Strategy Review
Before we start building audiences or creative, we like to deep understand our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire for details.
Campaign Structure & Audience Creation
Targeted audience lists are the foundation of Facebook Ads. We use industry leading tools and years of experience to create a great set of audiences. Then we organize Facebook ad campaign and ad group structures to sculpt traffic with the most relevant audience, ad and landing page combinations.
Build the Creative
Click-worthy ads with an attractive visual and compelling copy can make-or-break campaign performance. And what creative works for what audience make not work for the next. So write a variety of creative and work with your design team to create a set of images or videos. Each audience is connected to a relevant ad and landing page for a consistent experience.
Landing Pages
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Track & Report

Without deep analytics and data-driven insights, we couldn’t identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website – such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.

Optimize, Test, Trim & Expand

Our work on Facebook Ads is never done! Consistently testing new audiences, ads, landing pages, and offers make sure performance moves in the right direction and the program scales to new users. We rely on the AdEspresso platform to test at scale for different combinations of image, text, headline and audience.