Deploy a Full-Funnel Approach to Reliably Increase B2B Leads & Sales with LinkedIn Ads
Maximizing LinkedIn Ads requires diligent optimization, relentless testing, irresistible landing page funnels, and creating a relevant, timely offer that prospects love. Our LinkedIn Advertising experts enhance and scale your campaigns quickly and profitably.
Schedule Your Free Strategy Call for an Account Optimization Plan
Why are so many brands unsuccessful with LinkedIn Ads and how can you get growth-fueling sales results?
Broad and unqualified target audiences, generic ad designs, and weak landing pages can quickly lead to poor conversion rates and no return on investment for your advertising budget.
This is why a majority of LinkedIn Advertisers never reach their performance goals and are unable to scale their advertising campaigns.
We can show you exactly how to reach your ideal client and convert traffic at a shockingly high rate — and how our clients consistently see 200% to 800% sales revenue growth using the same marketing strategies.
The key is “full-funnel marketing.” Upgrow researches your perfect target audience, composes click-enticing fresh creatives and copy, creates and tests landing pages, and reports on your analytics for data-driven decisions. Since we can enhance every step of the funnel, we can ensure everything is streamlined and follows our proven blueprint for results.
LinkedIn is the Ideal Platform to Reach More B2B Customers
106M LinkedIn
users log in each month (LinkedIn, 2016)
Over 27.5M Businesses
have created LinkedIn company pages (LinkedIn, 2018)
64% of Social referrals
to corporate websites come from LinkedIn (eConsultancy, 2013)
25% of all US adults
are on LinkedIn (Pew, 2018)
79% of B2B marketers
see LinkedIn as an effective source of leads. (LinkedIn, 2017)
Top 3%
OF GOOGLE ADVERTISERS
100+
$15M
130K+
Deeply Data-Driven OPTIMIZATION
Full Service Lead Generation
Pro-Level LINKEDIN ADS Managers
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Etel Sverdlov, Prisma Developer Relations
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!
Michael Price, Digital Marketing Manager Alooma
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Peter Guagenti, CMO SingleStore
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy.
Jeannie Christensen - Marketing Director, Twistlock
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Katelyn Watson - VP of Marketing, Nurx
Apply the Same Growth Strategies
We've Used for Fast-Scaling Brands
Our LinkedIn Ads Management Approach
Brand & Strategy Review
Before building a keyword list, we build a deep understanding our client’s brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals.
How deep do we go? See our questionnaire to learn more.
Set LinkedIn Campaign Structure & Target Audiences
Targeted audience lists are the foundation of LinkedIn Ads. We use industry-leading tools and years of experience to create a great set of decision-maker audiences. Then we organize LinkedIn ad campaigns and ad group structures to sculpt traffic with the most relevant audience, ad, and landing page combinations.
Design Eye-Catching Ads & Compelling Copy
Our creative services team work to compose attractive visuals and compelling copywriting to address your ideal client’s biggest challenges directly. We create various designs and copy messages tailored to each audience since there is rarely only one type of buyer or job function to reach.
Learn more about our unique native ads approach.
Funnel Landing Pages
Driving traffic is only half the battle, so a high conversion rate landing page design is built into our process. We use Unbounce to design a highly relevant experience that aligns precisely with the ad and keyword through dynamic content replacement.
We also test designs, messages, and offers for the best results in our advertising efforts.
Track & Report
Without deep analytics and data-driven insights, we couldn’t identify areas for optimization, so we built it into every campaign. We use Looker, Google Analytics, and Tag Manager to fully track all the important events and actions on your websites – such as sales, downloads, signups, contacts, video views, or anything else that indicates engagement.
Optimize, Test, Trim & Expand
Our work on LinkedIn Ads is never done! Consistently testing new audiences, ads, landing pages, and offers to ensure performance moves in the right direction and the program scales to new users. We test at scale for different images, text, headlines, and audience combinations.
LinkedIn Ads Results So Good, They’re Guaranteed
If, after the first 60 days, you do not feel Upgrow has delivered exceptional value to your digital marketing program, you may terminate the agreement by providing written notice and receive a full refund of all prior monthly agency fees.
So what do you have to lose? Talk to a Growth Expert today.
FAQs
How much are Upgrow LinkedIn Advertising agency services?
Our fully-managed advertising service is $3,000/month or 12% of ad spend (whichever is higher). The percentage will decrease if your ad spend is more than $50,000 monthly. There is a one-time setup fee of $2,500.
See our pricing page for details, including services and multi-channel pricing.
Are landing pages and analytics tracking included?
Design Eye-Catching Ads & Compelling Copy
Our creative services team work to compose attractive visuals and compelling copywriting to address your ideal client’s biggest challenges directly. We create various designs and copy messages tailored to each audience since there is rarely only one type of buyer or job function to reach.
Learn more about our unique native ads approach.
What industries does Upgrow have experience in?
We are not industry-exclusive but have extensive experience in B2B technology and financial services clients.
We also test designs, messages, and offers for the best results in our advertising efforts.
Who will be my agency contact at Upgrow?
Each client is assigned a dedicated Account Manager who will be your main point of contact. Our PPC experts have 3+ years of experience and are the same person optimizing your account. A Director and Specialist will further support your manager.
How long does it take to launch my LinkedIn Ads campaigns?
Our average launch takes 2-3 weeks, depending on the size and whether you already have an account or need to create one from scratch.
How long are your management contracts?
6-12 months or you can have a more flexible month-to-month agreement with an additional 25% monthly fee (our setup fee is still $2500).
What is required of me as an Upgrow client?
Our client’s involvement is crucial to our mutual success. That’s why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
Do you have any LinkedIn Ads case studies?
Yes, check out our case studies page.
Do you provide monthly reports on a regular basis?
We provide reporting and performance updates bi-weekly and also provide a real-time reporting dashboard through Looker to check your campaign’s status at any time. You can also see reporting for all ad channels including Google Ads, SEO, and your sales CRM.
Which LinkedIn ad format is best?
Different ad formats are practical for different business goals. However, Lead Form Ads are generally best for top-of-funnel prospecting, and sponsored content ads with a landing page work better for the middle and bottom of the funnel.
What are the LinkedIn Ads audience targeting options?
LinkedIn offers dozens of advertising choices for targeting. To name a few: company size, job function, skills, groups, seniority, college, location, industry, and many more. See LinkedIn’s audience targeting options here.
There are also pixel-based audiences for lookalikes and the retargeting phase.