Digital marketing is one of the hottest careers this year with skilled marketers in extremely high demand. According to a January 2021 LinkedIn jobs report, hiring in the digital marketing industry increased by 33% over last year. It pays quite handsomely...
2021 is a year with a lot on the horizon for the digital marketing space! As we continue to work from home, most aspects of digital marketing campaigns continue to be virtually focused (and understandably so). Thankfully, the digital marketing world has long embraced...
Competitors on Google Ads (formerly Google Adwords) have the brand awareness and traffic that you want. So why not use your brand as bait into that stream of customers swimming upstream? Think about it. If a user is searching by name for your competitor it...
You’ve already put work into great content. How are you getting your website pages and posts in front of people? You want visitors flowing into your site, but to get them there, they have to be able to find you. By optimizing on-site SEO, you can increase those...
There are many metrics that look at aspects of the overall user experience. Some of those metrics have much more impact on the experience than others. The goal of web developers and webmasters has always been to make sure the visitor is having the best experience...
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