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Don’t lose out the transition from search engine traffic to generative AI traffic. Show up in Google AI Overviews and AI Mode, as well as in LLM’s like Claude, ChatGPT, and Gemini.
While the foundations are similar to SEO, apply the additional steps below for complete GEO-readiness.
1. Content AI Actually Quotes
Write like a smart human, not keyword soup. H2/H3s as full questions: “What are the best vegan proteins for endurance athletes?”
Show real-world proof. Drop case studies, stats, first-hand stories to hit E-E-A-T.
Go semantically wide. Use related entities and NLP phrases (Surfer, Clearscope, etc.) instead of repeating the same KW.
Chunk it up. Bullet lists, numbered steps, FAQs, comparison tables—these get lifted verbatim by LLMs.
2. Technical Access Pass
Crawlability first. In robots.txt, allow GPTBot, Googlebot, Bingbot.
Text over JS. Key info lives in raw HTML; provide transcripts + descriptive alt text.
Fast, flat architecture. Core pages ≤ 3 clicks from home, with descriptive internal links.
Submit to Bing Webmaster Tools. ChatGPT piggybacks on Bing’s index—don’t sleep on it.
3. Schema That Sells
Organization schema on every page (name, logo, socials).
Article / BlogPosting schema with author, date, headline.
Match Google’s Rich Result docs; no secret “AI tag”—just airtight structured data.
4. Authority & Trust Signals
Expert bios + citations. Make the author look legit.
Backlinks and mentions. Pitch round-ups, “best-of” lists, industry pubs.
Topical dominance. Cover the subject from every angle (topical maps help). Multiple URLs on one domain can win multiple source slots in AI answers.
5. Measurement That Matters
Brand-mention tracking. Click-throughs are scarce; monitor how often LLMs cite you.
Surfer’s AI Tracker (or equivalent) logs daily mentions across models—baseline before changes.
GEO Fast-Action Checklist
Task | ✅ |
|---|---|
‣ H2/H3s are natural Qs; answers are conversational and complete | |
‣ Page includes bullets, FAQ block, and (if relevant) a comparison table | |
‣ E-E-A-T proof: stats, case study, expert bio, citations | |
‣ Robots.txt allows GPTBot, Googlebot, Bingbot | |
‣ Sitemap submitted to Google & Bing; key pages crawlable HTML | |
‣ Images have alt text; videos have transcripts | |
‣ Organization + Article schema valid (Rich Results test passes) | |
‣ At least one fresh quality backlink / mention secured this month | |
‣ Page fits into a larger topical cluster—internal links added | |
‣ Brand/URL added to an AI mention tracker to monitor lifts |
Run this list before publishing and you’re GEO-ready without reinventing SEO. Go rule the AI SERPs.
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