Here’s what happened when MobyCap (a $1B+ specialty business lender) partnered with us to optimize their LinkedIn Ads strategy.
The results? 1,733% more conversions, 800% increase in qualified leads, and 82% lower cost per conversion — all in 11 months.
This isn’t theory. It’s real data from a real campaign that transformed their entire sales pipeline.
The Opportunity: Optimizing for Better Pipeline Impact
MobyCap came to us looking to enhance their LinkedIn Ads performance:
- Rising CPCs as competition increased in their market
- Lead quality that could be more aligned with their sales process
- Campaign structure that had room for strategic improvement
- Performance consistency that could benefit from systematic optimization
Like many successful B2B companies, they had working campaigns but saw the potential for significant improvement.
The key insight: Most LinkedIn Ads underperform because they focus on individual tactics instead of building a systematic approach aligned with how B2B buyers actually make decisions.
The Solution: Strategic Full-Funnel Approach
After conducting a comprehensive competitor analysis and market audit, we identified the biggest opportunity: MobyCap could benefit from a more systematic approach that aligned with how their prospects research and buy.
Here’s the 3-pillar strategy that changed everything:
1. Strategic Budget Allocation
We analyzed historical performance and implemented manual bidding strategies that targeted the most profitable audience segments. Every dollar was allocated based on actual conversion data and performance insights.
2. Full-Funnel Campaign Structure
Instead of random ads, we built a cohesive system:
- Top-of-Funnel (TOFU): Video ads optimized for engagement and brand awareness
- Middle-of-Funnel (MOFU): Retargeting campaigns for warmed prospects
- Bottom-of-Funnel (BOFU): Lead generation forms with custom qualifier questions
3. Advanced Lead Flow Automation
We integrated LinkedIn’s native lead forms with MobyCap’s CRM, automatically routing qualified prospects to the right sales stages based on their responses.
The Results: Numbers That Actually Matter
Here’s the month-by-month breakdown of what happened:
| Metric | Improvement | Impact |
|---|---|---|
| Conversions | +1,733% | Massive increase in lead volume |
| Qualified Lead % | +800% | Sales team got better prospects |
| Conversion Rate | +264% | Higher-intent traffic converting |
| Cost Per Conversion | -82% | More efficient ad spend |
| Click-Through Rate | +51% | Better ad relevance and targeting |
Key Takeaway: When you align your LinkedIn Ads strategy with actual buyer behavior, dramatic improvements aren’t just possible—they’re predictable.
4 Tactics That Drove Breakthrough Results
1. Dynamic Retargeting Sequences
We built custom audiences from video views and website visitors, then hit them with highly relevant lead generation ads. This approach increased our conversion rates by over 200% compared to cold traffic.
2. A/B Testing Everything
Our team continuously tested:
- Ad creative variations (single image vs. video)
- Audience segments (job titles, company size, industries)
- Campaign objectives (lead generation vs. engagement)
- Call-to-action buttons and form questions
Result: 51% improvement in click-through rates and significantly lower CPCs.
3. Native Lead Generation Forms
Instead of sending traffic to external landing pages, we used LinkedIn’s native forms to reduce friction. Combined with custom qualifier questions, this strategy boosted conversion rates by 264%.
4. Sales-Marketing Alignment
We worked directly with MobyCap’s sales team to understand their ideal customer profile, then built targeting and messaging that attracted those exact prospects.
What MobyCap’s General Manager Says
“Partnering with Upgrow has been amazing! They’ve helped us generate not only a significant increase in qualified leads but also improved conversion rates and cost efficiency – at scale! Thanks to their ongoing optimization and thoughtful campaign structure, we’ve seen a positive impact on our overall business growth. Upgrow truly understands the power of paid media and how to leverage it for maximum results.”
— Chad Crandall, General Manager, MobyCap
5 LinkedIn Ads Lessons Every B2B Company Should Apply
1. Build for the Entire Funnel, Not Just Conversions
Most companies focus only on bottom-funnel lead generation. The real magic happens when you nurture prospects through awareness, consideration, and decision stages.
2. Quality Beats Quantity Every Time
MobyCap’s 800% increase in qualified leads was more valuable than their 1,733% conversion increase. Focus on prospects your sales team actually wants to call.
3. Strategic Bidding Delivers Better ROI for Complex B2B
While LinkedIn’s automated bidding continues to improve, strategic manual bidding often delivers better ROI for complex B2B products with longer sales cycles.
4. Native Forms Crush External Landing Pages
We consistently see 40-60% higher conversion rates with LinkedIn’s lead generation forms vs. external pages.
5. Continuous Optimization Is Non-Negotiable
MobyCap’s results improved month-over-month because we never stopped testing, refining, and scaling what worked.
Ready to Optimize Your LinkedIn Ads Performance?
MobyCap’s success demonstrates what’s possible with systematic strategy execution.
If you’re a B2B company spending $10K+ monthly on LinkedIn Ads, there are likely untapped opportunities to improve your results.
Download the complete MobyCap case study PDF →
Get the full 9-page breakdown including:
- Exact campaign structure and targeting strategies
- Month-by-month performance data and insights
- Lead automation setup that accelerated their sales pipeline
- Specific ad creative examples that drove results
Want us to audit your current LinkedIn Ads strategy?
Book a 15-minute strategy call →
We’ll analyze your account and show you exactly where the biggest opportunities are hiding.
Frequently Asked Questions
How long does it take to see results like MobyCap's?
Most B2B companies see initial improvements within 30-60 days, with significant gains by month 3-4. MobyCap’s dramatic results happened over 11 months of continuous optimization.
What budget is needed for effective LinkedIn Ads?
For complex B2B products like MobyCap’s lending solutions, we typically recommend $10,000+ monthly ad spend to allow for proper testing and scaling across full-funnel campaigns.
Can these strategies work for other industries besides financial services?
Critical. MobyCap’s lead automation setup was key to their success—it ensured qualified prospects moved quickly through their sales pipeline without manual intervention.
What makes LinkedIn Ads different from other paid media channels?
LinkedIn’s professional targeting capabilities and native lead forms make it uniquely powerful for B2B lead generation, especially for high-value, complex sales cycles like MobyCap’s.
How do you measure qualified leads vs. total conversions?
We work with each client’s sales team to define qualification criteria, then use custom form questions and CRM integration to track both volume and quality metrics.
