[Case Study] How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)

by Ryder Meehan | Mar 1, 2024

Navigating the Surge in Generative AI with DataStax and Upgrow

DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023. The product is innovative and promising. But, DataStax found itself competing in a space with four competitors. Each had a head start in SEO for vector search terms.

This blog post delves into how DataStax, with Upgrow’s expertise, caught up. They also boosted their organic visibility and authority in vector search. They did so with remarkable success.

The Challenge: Establishing SEO Presence in a Competitive Landscape

DataStax had little to no SEO presence for key search terms. It faced stiff competition. So, the company set ambitious goals.

The aim was to grow awareness for their Vector Search product. They wanted to boost organic site traffic and rank in the top 5 for key vector search terms. Enter Upgrow, tasked with transforming DataStax’s digital visibility in the generative AI space.

The Strategy: A Comprehensive SEO Overhaul

Upgrow’s approach was multifaceted. It started with deep competitor analysis. This analysis aimed to find opportunities and gaps in the content landscape. This research laid the groundwork for a targeted content strategy. It aims to get page one rankings for four key terms: “Vector Index,” “Vector Search,” “Vector Database,” and “Vector Embedding.””

SEO Content Creation and Optimization

Upgrow worked with DataStax. They produced a series of guide pages and blog posts. Each was optimized for SEO with elements like FAQs, schema markup, targeted keywords, and strategic internal links. This content was made to rank well. But it also provides real value to readers. It positions DataStax as an authority in vector databases.

Learn more about the Upgrow content creation process.

Link Building for Authority

Additionally, Upgrow’s robust link-building strategy included guest post outreach and broken backlink acquisition. This initiative significantly enhanced the domain authority of DataStax’s website, further boosting content visibility and reinforcing its authority in the technology sector.

The Results: A SEO Success Story

The outcomes of this partnership were nothing short of spectacular:

A +237% increase in total organic clicks
Vector-related keyword rankings grew by +725%
68 vector-related keywords achieved 1st-page status

By January 2024, DataStax had not just met but surpassed its goals. It got top rankings for all the target keywords. It got first place for “Vector Index” and top 5 for other key terms.

Beyond Rankings: Establishing Market Authority

This SEO campaign improved rankings. It also helped DataStax capitalize on the surging interest in generative AI. It drove visibility, interest, and sign-ups for Astra DB. Bill McLane, CTO of DataStax, praised Upgrow’s role as “phenomenal SEO partners,” highlighting their ongoing efforts to foster growth in the AI space.

Partner with Upgrow for Your SEO Success

This case study exemplifies how strategic SEO, paired with expert partnership, can transform a company’s digital presence and market position. If you want to elevate your SEO strategy and achieve similar success, Upgrow is ready to be your partner in growth. Contact us to discuss how we can drive qualified traffic, leads, and sales beyond your expectations.

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Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.