The Ultimate B2B SEO Case Study: When Your Client Grows So Fast IBM Acquires Them for $1.6B

Our biggest “loss” this year was our most significant win. Here’s how we helped DataStax become so valuable that IBM couldn’t resist. Picture this: You’re an SEO agency, and one of your longest-running clients just got acquired by IBM for $1.6 billion. Your first thought? Hell yes, we crushed it. Your second thought? Damn, we […]
2 Ways You’re Destroying Your SEO Efforts (& How to Fix It)

Key Takeaways Let’s you and I play a little game together: pull out your wallet, grab a twenty-dollar bill, rip it up into tiny pieces, and toss them into the air, letting them fall all around you like confetti. Now get out another and do it again. Do it one more time – Feels great […]
Winning SEO in the Age of AI: A Playbook for SaaS and Tech Teams

AI is changing how customers find SaaS products. Get actionable tips for ranking in Google AI Overviews and ChatGPT.
Google Just Rewrote the SEO Rulebook: Your Complete AI Search Strategy Guide
Google’s new guidance reveals how AI is fundamentally changing organic discovery—here’s what every website owner needs to know
Google AI Results: How to Optimize for SGE (Search Generative Experience)

The Search Generative Experience (SGE) completely changes the look of the search engine results page. By integrating generative AI, SGE changes how users interact with and find information online. No longer does a searcher need to click into result after result from their Google results; the answer is extrapolated and displayed conveniently for them immediately. SGE […]
What is Enterprise SEO?

Enterprise SEO is all about supercharging massive websites to make them shine in search results. It’s not your average optimization gig – we’re talking heavy-duty tools and tactics to wrangle complex site structures and get them playing nice with the big G. Here’s the kicker: it syncs up with the company’s message and aligns across […]
How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)

Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023. The product is innovative and promising. But, DataStax found itself competing in […]
14 Essential ChatGPT Prompts for SEO

AI is dramatically changing the way businesses operate and productive capacity, and that is especially true for SEO. Marketers who embrace AI and leverage it properly will sprint ahead of competitors in the coming years. AI has improved our output volume, increased our quality of work, and reduced operating costs all at the same time. […]
2024 SEO Trends: Predictions of What’s Coming and How to Adapt

As we look towards 2024, the landscape of search engine optimization (SEO) is evolving rapidly. Understanding and adapting to these changes is crucial for digital marketers and content creators. This guide outlines 2024 SEO trends we’re expecting and provides actionable steps to help you stay ahead. Resurgence of PageRank 2.0 to Combat AI Content AI […]
B2B SEO Agency: Insider’s Guide to Choosing the Right Partner

Discover the secrets to finding the perfect B2B SEO agency that will skyrocket your business to new heights.