Social Media Marketing Agency Services

Our Social Media Performance Strategy

Social media ads can be highly effective in serving highly targeted ads to your ideal audiences. We fully leverage Facebook Ads, LinkedIn Ads, Twitter Ads, and other social media advertising platforms to reach your next customer with precision, scale, and efficiency. Our targeting can be based on interests, behavior, and demographics or pixel data to retarget to server ads to look-a-like audiences.

The keys to our performance strategy include:

• Highly targeted and segmented audiences - reaching your most niche dream customers is crucial for success with paid social ads. That's why we create detailed customer personas then segment them to serve the most appealing ad message to each unique persona.
• Compelling ads and offers - the ad must hook the user to earn clicks and conversions. This requires identifying the user's problem and presenting your brand and product as the ideal solution.
• Test, learn, optimize - gaining efficiency over time and scaling an ad program requires ongoing testing, trying new messages and audiences, and always improving.
• Use deeper analytics - we setup robust tracking to understand UX as well as which leads are progressing through sales into new clients.

Social Media Marketing Services:

• Audit and identify social media ad account opportunities for existing account
• Review of your industry and competitor landscape for creative and ad concept ideas
• Creation of all ad copy and audiences
• Weekly bid optimizations to achieve a cost-per-action or ROI target
• Manage ad and audience testing through AdEspresso
• Weekly or monthly update and planning calls
• Facebook pixel and conversion tracking setup
• Dynamic reporting through RavenTools
• Landing page Conversion Rate Optimization (CRO) recommendations

Complete Social Media Ads Management:

• End-to-end management: we go beyond basic strategy and fully manage your Social Media Marketing and Facebook Advertising programs.
• Heavily utilize marketing and automation software: meaning you get results faster at a better value. We invest heavily in SEM technology for deeper insights and smarter execution.
• Extensive experience: all of our account managers have over 5 years of SMM experience with brands like Fossil, Samsung, and Tatcha.
• Powerful systems: we don't reinvent the wheel, we have a proven checklist of SMM tasks we know will get your site to the top of the rankings and for the right keywords.
• Full service: why juggle multiple agencies? We can be your single partner not just for SMM but also for web design, SEO, SEM, web analytics, CRO and more. If it happens online, we can support you.

There are a few ways to utilize social media for your business. The first step is to assess your goals and determine which platforms will best reach your target audiences. Whether you’re  looking to increase your website traffic, or sell tickets to an event, or connect with people who have already been to your site, social media marketing can make a big impact.

Social Media Ad Platforms We Manage:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• Snapchat

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