Maximizing Google Adwords ROI requires aggressive optimization, constant testing and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and design PPC landing pages to perform.
See how our Adwords experts can enhance and scale your Google Ads program.
Paid search marketing with Google Ads (formerly Google Adwords) is an important component of nearly all successful performance-based marketing programs.
Potential customers are searching every day for your services and products so if you're not showing up on the right keywords with the right messaging and landing page, you're missing out.
Getting the most from your PPC budget means aggressively bidding, optimizing keywords lists, writing ad copy that speaks to the prospect, and using landing pages or funnels that covert.
Crafting a great Google Ads program that delivers on all these elements is no small effort and without expert guidance can be expensive and frustrating.
The team at Upgrow can create the right marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages. Using our years of experience running Google and Bing search engine marketing campaigns, we know how to perform.
See some of our case study results.
"Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!"
- Etel Sverdlov, Prisma Developer Relations
"Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It's been awesome working with the Upgrow team. They're very smart, highly responsive and deliver results!"
- Michael Price, Digital Marketing Manager Alooma
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."
- Peter Guagenti, CMO MemSQL
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy."
- Jeannie Christensen - Marketing Director, Twistlock
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."
- Katelyn Watson - VP of Marketing, Nurx
Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. Google Shopping campaigns and product feeds may also be part of this step.
Without deep analytics and data-driven insights, we couldn't identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website - such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.
Our Google Ads fully-managed service is $3,000/month or 12% of ad spend (whichever is higher). If your ad spend is more than $100,000/month then the percentage will decrease. There is a one-time setup fee of $2,500.
See our pricing page for details, included services, and multi-channel pricing.
Yes! These are included in the setup package so we truly give you everything you need to launch and performance with Google Ads.
We are not industry-exclusive but do have extensive experience specifically in B2B technology and financial services clients.
Each of our clients is assigned a dedicated PPC manager who will be your main point of contact. Our PPC experts have 3+ years of experience are the same person optimizing your account. Your manager will be further supported by a Director and PPC Specialist.
Our average launch takes 1-3 weeks depending on the size and whether you already have an account or need to create one from scratch.
6 months, or you can have a more flexible month-to-month agreement with an additional 25% monthly fee (setup fee is still $2500).
Our client's involvement is crucial to our mutual success. That's why we complete a comprehensive questionnaire before you launch with us, have bi-weekly meetings, and communicate via email or a shared Slack channel.
We sure do. Check out our case studies page.
Just reach out, we’re happy to answer any other burning questions you've got!
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