Google Adwords Agency

Work with a Google Adwords Agency that Gets Results

Maximizing Google Adwords ROI requires aggressive optimization, constant testing and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and design PPC landing pages to perform.

See how our Adwords exeprts can help to enhance and scale your Google Ads program.

Google Adwords Agency

Companies We've Helped Grow...

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See Better Google Ads ROI with An Experienced PPC Agency

Paid search marketing with Google Ads (formerly Google Adwords) is critical to the performance of nearly all successful performance-based marketing programs.

Potential customers are searching every day for the services and products that you offer so if you're not showing up on the right keywords and showing them the right messaging and landing page, you're missing out.

Getting the most from you PPC budget means aggressively bidding, optimizing keywords lists, writing ad copy that speaks to the prospect, and using landing pages that covert.
Crafting a great Google Ads program that delivers on all these elements is no small effort and without expert guidance can be expensive and frustrating.

The team at Upgrow can create the right marketing strategy to deliver more relevant traffic to your website and convert them with optimized landing pages. Using our years of experience running Google and Bing search engine marketing campaigns, we know how to perform.

See some of our case study results.

PPC Stats

  • 41% of clicks on a search page come from the top 3 Paid Search ads. (Wordstream, 2015)
  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
  • 72% of Google Ads marketers plan to increase PPC budgets next year. (SearchEngineWatch, 2018)
  • 80% of global internet users are reached by Google Adwords Display campaigns. (Wordstream, 2018)
215%
average roi
29
happy clients
$5.2M
managed budget/yr
100K+
Leads Generated

Why Upgrow?

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Based in San Francisco, California

Our digital marketing agency is based right in the middle of innovation, technology and startup land. This puts us close to many of our clients, allows us to recruit the most tech-savvy and entrepreneurial team members, and stay on top of the latest industry trends.
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Deeply Data Driven

Some agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available directly to our clients by phone, email and chat.
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Full Service Digital Marketing

Why manage multiple agencies and consultants? Upgrow offers a complete performance marketing suite of services -- from strategy to launch, all digital advertising channels to conversion-focused web design, we can serve as a partner for all of your online growth needs.
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Pro-Level Account Managers

Some ad agencies put smooth-talkers with no real technical chops on your account, not Upgrow! All of our account managers have at least 5 years of experience in planning and managing digital marketing programs, and are available to our clients by phone, email and chat.

"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."

- Peter Guagenti, CMO MemSQL
Peter Guagenti - MemSQL CMO
"SEO and PPC are a core pipeline of new customers for Twistlock, and Upgrow has collaborated with us to take our digital marketing to the next level.  Our account team is responsive, engaged, strategic and always finding new opportunities."

- Brand Marketing Director, Twistlock
Jeannie Christensen - Twistlock Marketing Director
"Working the Upgrow team was the best choice we made during our launch.  From the start, we had an engaging experience with team members who learned our business and cared.  The ongoing support consistently exceeds our expectations."

- Bob Miltenberger, CEO Nearshorenetworks
Bob Miltenberger - CEO Nearshorenetworks

Our Paid Search Management Approach

Brand & Strategy Review

Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.

Campaign Structure & Keyword List Creation

An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.

Write Ad Copy & Extensions

Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.

Landing Pages

Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.

Banner Creation & Display Network

Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. Google Shopping campaigns and product feeds may also be part of this step.

Track & Report

Without deep analytics and data-driven insights, we couldn't identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website - such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.

Optimize, Test, Trim & Expand

We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.
Ready to Take Your Digital Marketing to the Next Level?
Get Started with a Free 20-Minute Consultation.
book it now!