Maximizing Google Adwords ROI requires aggressive optimization, constant testing and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and design PPC landing pages to perform.
See how our Adwords exeprts can help to enhance and scale your Google Ads program.
"The Upgrow team has been a valuable extension of the MemSQL marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals."
- Peter Guagenti, CMO MemSQL
"Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the "why" behind a recommended tactic or strategy, and never ever make you feel stupid for asking SEO/PPC related questions. They educate as they implement"
- Jeannie Christensen - Marketing Director, Tech Startup
"Working the Upgrow team was the best choice we made during our launch. From the start, we had an engaging experience with team members who learned our business and cared. The ongoing support consistently exceeds our expectations."
- Bob Miltenberger, CEO Nearshorenetworks
"Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine."
- Katelyn Watson - VP of Marketing, Nurx
Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. How deep do we go? See our questionnaire to learn more.
An expansive and relevant keyword list is the foundation of Google paid search. We use industry leading tools and decades of keyword research experience to create a great list. Then we organize Adwords campaign and ad group structures with the SKAG (single keyword ad group) model to sculpt traffic with the most relevant ads and landing pages.
Click-worthy ads increase your quality score, decrease cost-per-click and irrelevant clicks, and help you to win more traffic over competitors. Our copywriter works with clients to understand their brand and the key differentitors and most compelling messages. Then we customize the message for different keyword groups.
Driving traffic is only half the battle, so high conversion rate landing page design is built into our process. We use Instapage to design a highly relevant experience that aligns exactly to the ad and keyword through dynamic content replacement. We are do experimentation to try different designs, messages and offers to see the best results.
Before we start building a keyword list, we like to deep understand our client's brand, customers, and industry. We also review campaign history and learn about your overall digital marketing goals. Google Shopping campaigns and product feeds may also be part of this step.
Without deep analytics and data-driven insights, we couldn't identify areas for optimization so we build it into every campaign. We use Google Data Studio, Analytics, and Tag Manager to full track all the important events and actions on your website - such as sales, downloads, signups, contacts, video views or anything else that indicates engagement.
We never stop improving or helping to grow your digital marketing channel. Based on reporting, experimentation, and updates from our client, we continually push to weed out weaker performing keywords, ads, and landing pages will expanding in areas of success. We also try new keywords, ads, and landing page concepts to discover new opportunity.