Pandia Google Ads Case Study

by | Aug 14, 2020

I’d like to introduce you to Dr. Sophia Yen, the CEO & Co-Founder of Pandia Health, a successful client who also had her hesitations but she took the leap anyway, invested in an aggressive digital ad campaign, and now has grown Pandia’s birth control subscribers by a jaw-dropping 885%!

Pandia Health is a San Francisco-based telemedicine company with a mission is to make women’s lives easier by bringing birth control to women by offering online consultations and prescriptions delivered monthly. Pandia approached Upgrow to help manage their Google Ads program to rapidly scale and drive their online birth control subscription service.

We took over management of the Google Ads account and aggressively restructured the campaigns according to keyword themes in order to have greater control over bids and budgets.

Within the campaigns, we built out Single Keyword Ad Groups (SKAGs) to create a hyper-targeted user experience to improve CTR and Quality Score and applied all relevant ad extensions to maximize clickability and relevancy.

We ran experiments on ad messaging and landing pages in order to improve CTR, conversion rates, in addition to gaining valuable insights/learnings for Pandia Health.

In just a few months Pandia Health has gone from being an early stage challenger brand in the highly competitive telehealth market to… one of the fastest growing online birth control brands, all while scaling profitably.

Here is a quote from Dr. Yen…

 “Upgrow has been key to our growth success, efficiently scaling Google paid search in a highly competitive category. They are masterful in paid search ads, providing valuable strategic input and executional expertise.”

So to summarize the results from the Google Ads in just the first 90 days

  • Monthly subscribers grew by 885%
  • Cost-Per-Subscriber decreased by 72%
  • Conversion rates increased by 108%
Graph Leads & Costs Per Lead

You can check out the full case study here.

The results for Pandia were awesome and demonstrated the potential for exponential growth through strategic digital marketing.

Getting to your own growth target is TOTALLY DOABLE. (Really, it is.)

You DON’T need:

  • To wait for 6 months to see awesome results
  • Vanity metrics that don’t translate to increased bottom-line sales
  • 6 different ad channels
  • Massive venture funding

Because our approach to digital marketing is “hyper-targeted”, we’re able to reach more of your dream customers for more booked sales and less ad spend to get there.

See what Upgrow can do for your customer acquisition digital marketing program. Schedule a diagnostic call today so we can review your current digital ads and give you strategies for efficiency and expansion!

FAQs

Can AI really write a blog post that people will want to read?

AI has advanced to a point where it can generate informative and engaging content. However, the key to making AI-written posts readable and enjoyable lies in combining AI’s capabilities with human creativity and insight. This blend ensures the content is not only SEO-friendly but also genuinely interesting to readers.

How does AI help in SEO for blog posts?

AI can significantly enhance SEO efforts by identifying trending keywords, suggesting related topics, and even optimizing the structure of the content for search engines. By leveraging AI for these tasks, writers can ensure their blog posts are more likely to rank well on search engine results pages (SERPs).

What are the limitations of using AI for blog post writing?

While AI can produce well-structured and coherent content, it may lack the depth of understanding and personal touch that comes from human experience. AI-generated content can sometimes feel generic or lack nuance, highlighting the importance of human oversight and editing.

How can I ensure my AI-written blog post is unique?

To ensure uniqueness, use AI as a starting point for generating ideas and drafting content. Then, infuse the post with your personal insights, experiences, and style. It’s also important to edit and revise AI-generated content to avoid any potential issues with duplicity or superficiality.

Are there ethical considerations in using AI for writing blog posts?

Yes, transparency and honesty about the use of AI in content creation are important. It’s ethical to use AI as a tool in the creative process, but misleading readers into believing AI-generated content is entirely human-produced can raise ethical questions. Always strive for clarity and honesty in your content creation process.

How can I get started with using AI writing tools for my blog posts?

Begin by experimenting with AI writing tools, such as ChatGPT, to understand their capabilities and limitations. Use these tools for brainstorming, drafting, and even SEO optimization, but remember to add your unique perspective and voice to the content before publishing. But always use an AI writing tool responsibly.

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Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.

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