Case Study: How We Helped NURX Grow Conversions by 45% in 3 Months

by | Mar 7, 2019

Nurx, on-demand birth control delivery company that prescribes contraceptives and at-home testing through its app, came to us with some unique challenges. Most pressing, they were in Google Ads “jail” and had been blacklisted from the advertising platform due to an online pharmacy credential that Google required. On top of that, they have highly aggressive new customer growth targets and were promoting a new HPV testing kit. Flash forward 3 months and we had increased new customer acquisition from pre-Google jail levels by 45% while staying 74% under the cost-per-customer target. See how we did it!

After negotiating with Google using our agency relationships, we were able to get Nurx back up and running within a week after several months of down time to turn the critical lead channel back on. Since Nurx already had the necessary credentials, it was just a matter of documenting them with the powers that be at Google.

Our next challenge was to scale the program… while maintaining an efficient cost-per-acquisition. Through building out the keyword list, writing new ad copy, sculpting audience targeting, organizing SKAGs, and adding a negative list we starting seeing promising results right away which only increased the target. See the full details of the campaigns and results now!

Download the Case Study HERE

7 Common SEO Mistakes eBook

Finally… find out what’s been holding back your SEO so you can eliminate it to dramatically grow your sales pipeline!

Strategies developed from 100’s of websites and over 18 years of SEO testing and experience.

Download this eBook now to instantly and dramatically increase your sales with SEO.

Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews,, Workamajig, Databox, Fit Small Biz and other outlets.

Read More from Our Blog

SEO Monitoring Ultimate Guide: Everything You Need to Know
SEO Monitoring Ultimate Guide: Everything You Need to Know

Hey there, marketers, founders, and SEOs! Are you ready to embark on an exhilarating journey that will unlock the secrets of SEO monitoring? If you're looking to dominate the search engine rankings and drive massive traffic to your website by letting the data guide...

read more
Find the Right B2B Google Ads Agency for Your Business
Find the Right B2B Google Ads Agency for Your Business

Choosing the right Google Ads agency can be a game-changer for your B2B business. But with so many options, finding the best fit can be tough. Time is of the essence — every moment you hesitate, your competitors get ahead. This article is here to help. It's your quick...

read more