This quote basically sums up how to write ads that instantly connect with their audience: People will do anything for those who • Encourage their dreams • Justify their failures • Allay their fears • Confirm their suspicions • And help throw rocks at their enemies —...
Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023....
Let’s be real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between completely...
Joe Sugarman is a name that many in marketing hold in high regard. Why? He had a knack for grabbing attention and guiding people through a story, leading them right to the action he wanted them to take. One of his most famous ideas is the “Slippery Slide.”...
LinkedIn Ads are the cornerstone of most B2B lead generation programs. In fact, 71% of B2B marketers incorporate LinkedIn Ads into their strategy, and a significant 79% acknowledge it as a valuable lead source. Yet, running a LinkedIn Ads campaign is no walk in the...
Competitors on Google Ads (formerly Google Adwords) have the brand awareness and traffic that you want. So why not use your brand as bait into that stream of customers swimming upstream? Think about it. If a user is searching by name for your competitor it tells you...
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