Google Just Rewrote the SEO Rulebook: Your Complete AI Search Strategy Guide
Google’s new guidance reveals how AI is fundamentally changing organic discovery—here’s what every website owner needs to know
Google AI Results: How to Optimize for SGE (Search Generative Experience)
The Search Generative Experience (SGE) completely changes the look of the search engine results page. By integrating generative AI, SGE changes how users interact with and find information online. No longer does a searcher need to click into result after result from their Google results; the answer is extrapolated and displayed conveniently for them immediately. SGE […]
How AI is Changing the Work of SEO: The System Builders’ Guide to 5X Efficiency
AI is fundamentally changing how SEOs work, making automation and system-building essential for future success. From automating tasks to elevating content quality, AI enables SEOs to streamline workflows, freeing them from time-consuming manual work. The rise of large language models (LLMs) and machine-generated content (MGC) is pushing SEO professionals to redefine their approach—creating opportunities for […]
The Complete On-Page SEO Checklist (FREE)
When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it’s fully prepared. I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time. But then I wanted […]
How Old is Google? Exploring the History of the World’s Most Popular Search Engine
Google was founded on September 4, 1998, in Menlo Park, CA, by Larry Page and Sergey Brin Google has become an integral part of our daily lives, serving as the go-to source for information, historical research, entertainment, and communication. But have you ever wondered just how old this tech giant is? Let’s take a journey […]
What is Enterprise SEO?
Enterprise SEO is all about supercharging massive websites to make them shine in search results. It’s not your average optimization gig – we’re talking heavy-duty tools and tactics to wrangle complex site structures and get them playing nice with the big G. Here’s the kicker: it syncs up with the company’s message and aligns across […]
How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)
Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023. The product is innovative and promising. But, DataStax found itself competing in […]
How to Use AI to Write Blog Posts for SEO (That People Actually Want to Read)
Let’s get real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between completely ignoring this technological breakthrough and completely handing over content creation to the machine lies […]
14 Essential ChatGPT Prompts for SEO
AI is dramatically changing the way businesses operate and productive capacity, and that is especially true for SEO. Marketers who embrace AI and leverage it properly will sprint ahead of competitors in the coming years. AI has improved our output volume, increased our quality of work, and reduced operating costs all at the same time. […]
Bing vs. Google: A Comprehensive Comparison
The average person runs about four queries on a search engine every single day. We use sites like Google and Bing to find the best holiday gifts for our kids, research worrisome medical symptoms, and help us land new side gigs. Google is by far the biggest search engine on the market, but Bing has […]
