Ecommerce Marketing Agency

What to Expect

Ecommerce Digital Marketing Power Moves

• The Riches are in the Niches – the best way to get a great ROI is by dialing in your marketing to the audiences most likely to buy. Using Google Ads as an example, if you run a luxury Italian designer furniture store, then you might be tempted to bid on a keyword like “designer furniture”. But hold it right there, that’s a crowded, competitive and only somewhat relevant term. Instead bid on “le veve sofa” (one of your product names. It has less search volume, but it reaches the right audience with a lower cost-per-click. This approach works across social, SEM, and SEO.
• Landing Pages Matter A Lot – if your ecommerce marketing agency isn’t advising you on landing page then they’re only getting the traffic to the 50-yard line. That’s why we incorporate landing page design, CRO, and A/B testing into our services. Think about it, going from a 2% conversion rate to 4% will double your revenue without added ad spend and it’s an improvement we see all the time for clients.
• Sell More in the Checkout – order bumps and add-ons are fantastic strategies to boost your average order value. We’ll strategize with you on how to serve strong upsells that customers will love to add to their purchases.
• Acquisition + Retention – don’t forget to “love the one you’re with”. Customer acquisition should only be part of the strategy, keep customers loyal with retention marketing strategies too.

  Digital marketing is the growth engine that e-commerce businesses need to thrive.

Drive e-commerce traffic, orders, and revenue with an agency partner focused on performance analytics and scaling. Upgrow is a top marketing agency that develops strategic, high-performing marketing campaigns for e-commerce clients.

We know what separates basic and standard efforts from the best marketing campaigns, and we use our experience, platforms, and tools to deliver massive results for growing online stores. Our process begins with an approach we call hyper-targeted marketing.

By focusing more of our client’s budgets on their dream customers we can achieve more sales with less wasted ad spend. So how do we do it? Well, there are different traffic-sculpting mechanisms on each ad channel so here are a few examples:

• Google Ads – utilize a robust negative keyword list to block irrelevant traffic, layer on Audience in-market audiences, layer on demographic targeting for our customer persona. Expand your Google Search Ads program with Shopping Ads, Display Ads, and Video Ads for a complete ecommerce marketing strategy.
• Facebook Ads – utilize conquesting ads to reach audiences of similar competitor brands, interest-based audiences, audience exclusions, pixel-based audience targeting, demographic and geographic targeting.
• SEO (search engine optimization) – focus on the keywords that convert, not just the most searched keywords and implement conversion rate optimization so we drive more than just clicks. We have the ecommerce SEO experience to get results.
• Website Design – no matter what ecommerce platform you’re on, we want to analyze the funnel and fix any leaky buckets. By reviewing the metrics that matter as well as the user experience, we can significantly increase ecommerce store sales.
  We offer full-service e-commerce marketing services that have helped our clients boost revenue and build new customer bases through focused, thoughtful and data-driven internet marketing strategies.

Get expert SEO, paid search and social ads, marketing strategy, content writing, conversion rate optimization, landing page design, and more! Whether you’re a fast-growing small business on Shopify or a national e-commerce brand, our marketing experts can help.