Tired of wasting money on marketing strategies that don’t drive results? Instead of running your marketing budget dry with minimal return, you need a marketing strategy that can combine brand marketing and paid advertising to bring you a measurable ROI in a matter of...
On August 18th, Google announced a BIG algorithm change to address poor-quality content. If you’re not familiar with the announced change, I’ll quote the crux of it as quoted by Google and a summary from Search Engine Roundtable. In this post I’ll...
The enterprise data management industry is an $82.3B industry and is on pace to grow by another $64B by 2025, but it’s an increasingly competitive space. Upgrow works with more than a dozen data management companies. After more than 6 years in the industry,...
Building an ICP (ideal customer profile) may seem like a fluffy marketing project better reserved for some undergrad marketing class. It takes a block of focus time and a deep understanding of your customer – through experience and research. But as you can...
If you’re managing marketing in the software or SAAS industry, then you know things changes very quickly. From the channels we use to drive growth, to the strategies and best practices across all areas of digital marketing. That’s why this comprehensive...
Digital marketing is one of the hottest careers this year with skilled marketers in extremely high demand. According to a January 2021 LinkedIn jobs report, hiring in the digital marketing industry increased by 33% over last year. It pays quite handsomely too. ...
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