One of my favorite TV shows ever is “Nathan for You”. If you haven’t seen it before, it’s a docu-series on Comedy Central where Nathan Fielder hilariously comes up with elaborate and ridiculous marketing plans for small businesses. What amazes...
While e-commerce spikes during November and December, B2B sales are typically the slowest of the year. So even with this holiday slowdown, how can B2B marketers keep their business running steadily during the last 2 months of the year? We asked 11 B2B lead generation...
You have a website. Maybe you even have steady web traffic. But if your lead conversion rate is abysmal, then your sales will shrivel up and die. l First, let’s define “lead conversion” in the context of the web. Lead Conversion is the process of a...
Add Google Analytics tracking to your Meetup group page for insights into your traffic and member engagement. It takes just minutes to set up and I’ll show you how to do it step by step with a video tutorial. So without further ado, here is all you need to do:...
In our most exciting B2B Google Ads case study results yet, Split Software was an incredible 775% increase in leads while actually decreasing spend by 18%. That’s a 91% crease in cost-per-lead while nearly an 8-fold in lead volume, not too shabby! About Split...
Google has been hinting for a while about an algorithm update and on October 25, 2019, formally announced that is indeed dropping the biggest update since RankBrain in 2015 with its newest change, BERT. It’s rolling out this week initially only in English. And...
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