Too many marketers, myself included, historically haven’t put enough focus on how our landing pages convert traffic into leads.
I spent the first 10 years of my marketing career in large organization including Razorfish, Samsung and Fossil. My role was just one piece of the online business so I deeply understood PPC and SEO strategies but leaned on a web designer or product marketer to convert the traffic my programs drove.
I was optimizing ads, keywords, audience targeting, even which landing page we used, and always looking for new traffic sources.
After joining what was then a startup skincare company, I had to wear a lot more hats and became deeply involved with boosting the conversion rates and also became more hungry for actionable data insights. And again, where at a large organization there was a full BI and analytics team, now I had to set that up myself.
It’s been about 4 years since I started paying close attention to landing page design and CRO. Now with my colleague, M, who is the PPC landing page guru in my opinion, we’re formalizing a system for boosting the chances of converting every visitor into a sale or lead. I call this book a secrets: Convert & Report
At it’s core, the program outlines best practices for designing a high converting landing page. What it should have and what it should have. Which landing page to deliver to which visitor at which point in their journey. And the reporting element going into how to property track and easily pull insights from your website with a powerful dashboard.
So what is the system?
You’ll have to join our March 14th webinar to find out! It’s free and you’ll get a chance to ask Mike and me questions directly at the end.
But hurry, we are limiting attendance to the first 50 so RSVP now.
What you’ll learn:
- Why you need to create marketing-specific landing pages for your PPC programs
- How to choose a landing page builder
- Design rules for building a high converting page
- How customer journey factors into landing page choice
- How and why to use dynamic landing page content
- Creating and setting up your analytics stack
- Building a dashboard that you and your team will gush over
- Testing and tracking your designs
- Do it in-house or bring in the pros
Date: March 14, 2019
Time: 3PM PT