7 Must-Try Vegan Marketing Strategies

by | Apr 24, 2019



Vegan lifestyle and plant-based products are undeniably on the rise across the globe. Whether this is due to health consciousness, environmental concerns, or animal rights advocacy, it’s clear that the vegan market is not a passing trend. It’s also a significant opportunity for businesses through vegan marketing.
In this article, we explore 7 must try vegan marketing strategies to help you stand out in this growing market and boost sales like never before!

What is Vegan Marketing?

Vegan marketing is about building a relationship with the audience, becoming a trusted source of information and support for their vegan journey. You can share educational articles, personal stories, and even recipe videos that make the mouth water.

Whether it’s a heartwarming story of someone’s vegan transformation or a step-by-step guide to creating a cruelty-free lifestyle, your vegan content marketing strategy should connect, inspire, and empower individuals. It’s about more than just promoting products; it’s about fostering a sense of community and providing the resources and knowledge to thrive on a vegan path.

When you consistently deliver valuable content, you can establish your business as a go-to resource in the vegan space. You also get the opportunity to engage with your audience, answer their questions, and offer guidance along the way- all of which will ultimately propel your business growth.

Table of Contents:

  1. Vegan content marketing & SEO Content
  2. Vegan Marketing Strategies
  3. Vegan influencer marketing
  4. Vegan social media marketing
  5. Conclusion


Why Vegan Marketing is Important

beyond meat

In addition, more and more non-vegan brands, restaurants, and food manufacturers are offering vegan food options that are completely free of any animal products whatsoever. People aren’t just searching for vegan options in more historically vegan-dense American cities such as Los Angeles, Portland, Seattle, and the San Francisco Bay Area, but all across the world as well!

map of countries eating veggies
Organic and natural foods, meat and dairy substitutes like almond milk or soy products, and any other products that represent a healthy lifestyle are more prominent than ever in grocery stores. Even major brands like Fatburger–renowned for their, well, very heavily meat-based burgers–are pivoting meat substitutes to this audience to take advantage of this growing vegan movement.
impossible burger ad

With all of this information and all signs pointing to a vegan diet trend, it’s not surprising that digital marketing stands poised to expand towards an entirely new audience that is there and very much waiting to be marketed to.

So given all of this, there are some key questions here that need to be asked:

  1. What kind of vegan marketing strategy should you execute to meet this new market halfway?
  2. What kind of vegan ads and vegan campaigns should you run to get your message across?
  3. What kind of vegan food digital advertising will resonate best with your target audience? Similarly, what about vegan product digital advertising?
  4. How do you use all this information to grow vegan product sales and expand your vegan business?

Vegan Marketing Strategies 


1. Google Ads for Vegan Searches

  • Capture searches for your vegan products or services with Google Ads. Build your keyword list with KWFinder.
  • Write vegan ads that speak directly to your target audience.
  • Point to appropriate and relevant landing pages.
  • Pro-tip: be sure you have analytics and conversion tracking in place to optimize and report performance

    7 Must Try Vegan Strategies

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    vegan food order serp results

    2. Retargeting

    Nurture, re-engage, and retain customers with Google Display Network (GDN) remarketing ads. Place the Google Ads pixel on your website, design vegan-specific ads, and point traffic back to your homepage or use dynamic vegan ads to bring them back to the product they abandoned.

    Facebook Ads also offers a good retargeting solution similar to this method.

    retargeting ad for a vegan festival

    3. Local Search Listing

    For local businesses, such as a vegan restaurant, a high Google Maps ranking is the best thing you can do for your business. We recently put out a full guide on how to rank locally.

    vegan restaurant google maps
    • 4. Vegan Category Page

      Even if you aren’t a 100% vegan business, you can still make it easy for vegans to shop with you by curating a page of the vegan options of your choice. Be sure to implement foundational SEO best practices such as META title and description, H1/H2 title tags, URL naming, and on-page tests that include the keyword “Vegan” with your product or service. For example, your page title would be something similar to the following: “Vegan Mexican Food Menu – Maria’s Cantina Los Angeles, California”.

      Start by finding your target keyword list – for this, we recommend KWFinder.com.

    toms shoes homepage

    Vegan Influencer Marketing

    5. Product Reviews with Vegan Influencers

    • Etsy, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter, YouTube, and independent blogs have thousands upon thousands of vegan influencers. Every single day they are trying, talking about, and recommending vegan products ranging from food to plant-based products and everything in between.
    • Vegan businesses can use their social media marketing channels to drive traffic to their websites, increase their brand awareness, and generate leads.
    screenshot of instagram
    • For a reasonable rate, you can receive an honest review on their social media page that puts your brand and product in front of a sizable, targeted base of vegan lifestyle enthusiasts!

    As a starting point, NinjaOutreach is a good place to find, research, and connect with vegan influencers to get you started. To scale the program, we recommend creating a landing page where influencers can request a free review sample, followed by emailing or messaging your influencer list, directing them to the page accordingly.

    ninja outreach homepage

    Vegan Social Media Marketing

    6. Facebook & Instagram Ads targeting a vegan audience

    • Facebook and Instagram are incredibly effective channels for reaching wider vegan audiences. Since social media are mostly used by young people and that vegan meals are eaten by millennials, the vegan message spreads quickly on these two platforms.
    • Simply create a vegan ads-focused audience that focuses on “vegan interest” and followers of vegan content (both for vegan food as well as for non-culinary vegan products) therein. Try to think outside the box, and don’t be afraid to be different and create content that is unexpected.
    • Once that’s squared away, go ahead and create an ad message that specifically calls out your vegan offering and points to a similar landing page.
    beyond meat ad

    7. Pinterest Ads targeting vegan posts and topics

    • Users on Pinterest are shoppers, more so than any other social media channel in my experience. Food, design, and fashion are the 3 big topics, so there is loads of vegan content already.
    • Pinterest ads are much less competitive than ads on other platforms too, yielding lower CPCs and fewer ads crowding the platform. Even though Pinterest saw a 52% jump in pinned vegan recipes between 2015 and 2016. I recommend creating an ad campaign targeting other vegan posts so you’re getting in front of the right target audience as they’re browsing.
    • You’ll want to create a vegan-specific pin to promote which leads to a high conversion landing page offering the product from your pin.
    pinterest ads


    As the vegan movement continues to grow, vegan ads will continuously be in demand. We hope that this article has given you some great insight and pro-tips in order to start your vegan digital advertising and marketing journey!

    If you’d like to see how Upgrow can provide a complete digital marketing strategy and manage your online customer acquisition programs, schedule a discovery call with us today and we’d be more than happy to talk to you!

    ‍So which vegan strategy are you going to try? Any other ideas that weren’t mentioned here?

    Feel free to let us know in the comments below!

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    Ryder Meehan

    Ryder Meehan

    Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.

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