Best App Marketing Strategies for Increased Downloads & Engagement – from 14 Experts

by | Jun 10, 2019

To say that the amount of mobile apps is increasing steadily is an understatement.

In fact, at present there are nearly 4 million Android and iOS apps alone on Google Play and Apple’s App Store respectively. As the evolution of apps continues to roll on, it has become even more important for companies to rethink their app marketing strategies in order to increase app downloads and boost engagement.

Are you ready to make your mobile app stand out on app stores? and what are the best marketing strategies?

We gathered top tips from 14 experts for successful app marketing strategies. Take a look below and let us know what you think in the comments section!

Table of contents:

  1. Determine Your UVP
  2. Focus on Metrics
  3. Let Users Try Before They Buy
  4. Build a Website for Your App
  5. Optimize Your App Store Page
  6. Localize Your App Store Listings
  7. Use Social Media to Promote Your App
  8. Run Giveaway Contest to Raise Awareness
  9. Write Case Studies and Source Testimonials
  10. Create a Demo Video
  11. Start a Blog About Your App
  12. Start Collaborating with Influencers
  13. Use Deep Link
  14. Create A Home Screen Quick Action Button
  15. Update Your App Frequently
  16. Use App Messaging to Improve User Engagement
  17. Add Spotlight Indexing
  18. Provide User Guidance and Tutorials
  19. Make the Registration Process Clutter-Free
  20. Don’t Forget About Email Marketing
  21. Post-Launch App Marketing Strategy
  22. Conclusion

1. Determine Your Unique Value Proposition (UVP)

Britt Armour from Clearbridge Mobile underlines the importance of emphasizing the uniqueness of your app.

“You can determine what makes your app unique and capitalize on those elements throughout your messaging. If you have a strong UVP, your user acquisition will be a lot easier because a) your users will know right away what problem the app will solve for them, and b) word of mouth will spread like wildfire.”

Clearbridge Mobile and app development
Here, Clearbridge Mobile specifies what kinds of services they provide for app development.

(Source: ‍

2. Focus on Metrics

A great tip from Jeff Bullas is to focus on app engagement and app retention rates.

“High app engagement and retention rates are the ingredients for good growth of your app. On the flip side, poor scores in both of these sectors is a recipe for failure.”

“It’s important to bear in mind that both of these metrics are highly subjective and vary depending on the industry and niche your app belongs to. Setting up conversion goals is an essential part of mobile marketing and should be determined before building a landing page.”

statistics about engagement retention rates and app growth
Statistics back up the correlation between high engagement and retention rates and significant app growth.


3. Let Users Try Before They Buy

According to Savy Apps, it is important to let users navigate freely on your app as much as possible. You should ask them to sign up only if it’s necessary.

Offering users to try the app for free for a certain amount of time is also a way to give users a taste of the app like Motley Fool did with their app.

Motley Fool Free offers a free trial
Motley Fool Free Trial App


4. Build a Website for Your App

According to Neil Patel, a website can help you to better target your potential customers and boost your visibility on search engines.

“The web is one of the top places people go to for information, advice, and products. If you don’t have a website for your app, you’re missing out on a huge opportunity to increase your app’s exposure and organic downloads.”

App Website
A clean, easy-to-process website can do wonders for your app marketing efforts.


5. Optimize Your App Store Page

A great tip from Emma Knightley of the Digital Marketing Institute is to enhance your app store page, where 50% of app discovery takes place. App Store optimization plays an important role when launching a new app.

“You must create an effective store page. Think carefully about the title, tweak your description to make it as simple but appealing as possible. Come up with a catchy, pleasing icon. Use screenshots that convey the selling points and benefits of the app. Spend as much time as possible on all these factors because they can make the difference between an impulse buy and moving on to the next app.”

App Store Optimization
Putting your best visual foot forward in an app store is an essential CTA in order to spur downloads (if a free app) or purchases (if a paid app).


6. Localize Your App Store Listings

Shane Rostad of TriFin Labs encourages you to customize your app and pay attention to localization.

“Localization is the act of customizing your app to fit with the local language, culture, and dialect of a given region or country. The reasons why you want to do this are pretty obvious.”

“There are numerous reasons why you should hire a native speaker to manage translations for your app. While Google Translate can help you to translate basic sentences, it’s often far from perfect translation. You want to make sure your target audience can be reached in the most efficient way.”

Localize Your App Store Listing
A localized listing can help to make your app relevant on the ground in the market of your choice.


7. Use Social Media to Promote Your App

According to the MAD Team over at MobileAppDaily, over 70 percent of online businesses are using social media to promote their app. From creating a pre-launch buzz to post-launch paid advertising on social media and everything in between, these marketing strategies can help you boost the visibility of your newly launched app.

“Mobile app developers often tend to undermine the potential of these social media marketing strategies.What they don’t realize is that effective social media marketing is primarily to find, retain and then grow the user base for your app.”

Social Media App Marketing
Using social media ad buys for platforms such as Facebook Ads can be an immense boost for your app.


8. Run a Giveaway Contest to Raise Awareness

According to Shane Baker, running a giveaway contest is a great way to start a conversation about a business. There are currently so many apps on the app store that it is important that the app stands out.

“Running a social media giveaway or contest is a great way to start an online conversation about your business. Not only can you increase your brand awareness, but you can also generate more leads.”

A giveaway contest is a great way to get your app noticed by your new users. It will help to create engagement but also get app visibility by bringing new users.

Successful giveaways only happen with an excellent organization. It’s not only about selecting a prize to win but more about having a solid strategy.

Instagram giveaway contest
Source: Instagram

First, you should think strategically about how you can interact with your new and existing users. By taking the time to make some research about your target audience, you will definitely increase your chance of success.

A good way to define your target users is to create a buyer persona or user personas using real data – such as their demographics, interests, and behavioral traits for example.