Best App Marketing Strategies for Increased Downloads & Engagement – from 14 Experts

by | Jun 10, 2019

To say that the amount of mobile apps is increasing steadily is an understatement.

In fact, at present there are nearly 4 million Android and iOS apps alone on Google Play and Apple’s App Store respectively. As the evolution of apps continues to roll on, it has become even more important for companies to rethink their app marketing strategies in order to increase app downloads and boost engagement.

Are you ready to make your mobile app stand out on app stores? and what are the best marketing strategies?

We gathered top tips from 14 experts for successful app marketing strategies. Take a look below and let us know what you think in the comments section!

Table of contents:

  1. Determine Your UVP
  2. Focus on Metrics
  3. Let Users Try Before They Buy
  4. Build a Website for Your App
  5. Optimize Your App Store Page
  6. Localize Your App Store Listings
  7. Use Social Media to Promote Your App
  8. Run Giveaway Contest to Raise Awareness
  9. Write Case Studies and Source Testimonials
  10. Create a Demo Video
  11. Start a Blog About Your App
  12. Start Collaborating with Influencers
  13. Use Deep Link
  14. Create A Home Screen Quick Action Button
  15. Update Your App Frequently
  16. Use App Messaging to Improve User Engagement
  17. Add Spotlight Indexing
  18. Provide User Guidance and Tutorials
  19. Make the Registration Process Clutter-Free
  20. Don’t Forget About Email Marketing
  21. Post-Launch App Marketing Strategy
  22. Conclusion

1. Determine Your Unique Value Proposition (UVP)

Britt Armour from Clearbridge Mobile underlines the importance of emphasizing the uniqueness of your app.

“You can determine what makes your app unique and capitalize on those elements throughout your messaging. If you have a strong UVP, your user acquisition will be a lot easier because a) your users will know right away what problem the app will solve for them, and b) word of mouth will spread like wildfire.”

Clearbridge Mobile and app development
Here, Clearbridge Mobile specifies what kinds of services they provide for app development.

(Source: ‍

2. Focus on Metrics

A great tip from Jeff Bullas is to focus on app engagement and app retention rates.

“High app engagement and retention rates are the ingredients for good growth of your app. On the flip side, poor scores in both of these sectors is a recipe for failure.”

“It’s important to bear in mind that both of these metrics are highly subjective and vary depending on the industry and niche your app belongs to. Setting up conversion goals is an essential part of mobile marketing and should be determined before building a landing page.”

statistics about engagement retention rates and app growth
Statistics back up the correlation between high engagement and retention rates and significant app growth.