Google AI Results: How to Optimize for SGE (Search Generative Experience)
The Search Generative Experience (SGE) completely changes the look of the search engine results page. By integrating generative AI, SGE changes how users interact with and find information online. No longer does a searcher need to click into result after result from their Google results; the answer is extrapolated and displayed conveniently for them immediately. SGE […]
Enterprise Digital Marketing Agency vs. In-House Teams: Pros and Cons
Deciding between building an in-house marketing team or working with an enterprise digital marketing agency can feel overwhelming, but it’s a choice that can make a huge difference in your company’s growth. This guide is here to break down the pros and cons of each option so you can find the approach that best aligns […]
Choosing a Digital Marketing Agency: Why Industry-Specific Experience Matters (And Why It Might Not)
At Upgrow, one of the most common questions we get is: “Does your agency have experience in our industry?” It’s a fair question. And sometimes our specialization and extensive experience in B2B tech does help, but can we still work with other industries too? Industry expertise can certainly provide a head start, but it’s not […]
The Essential Guide to Automation Tools for Digital Marketing
Digital marketers are constantly seeking ways to do more with less. Automation technology has quietly become one of their most powerful allies, providing a solution to streamline processes, reduce manual labor, and drastically boost productivity. Whether it’s through personalized content, targeted advertisements, or enhanced lead generation, automation is transforming the way marketers operate. In this […]
How AI is Changing the Work of SEO: The System Builders’ Guide to 5X Efficiency
AI is fundamentally changing how SEOs work, making automation and system-building essential for future success. From automating tasks to elevating content quality, AI enables SEOs to streamline workflows, freeing them from time-consuming manual work. The rise of large language models (LLMs) and machine-generated content (MGC) is pushing SEO professionals to redefine their approach—creating opportunities for […]
The Complete On-Page SEO Checklist (FREE)
When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it’s fully prepared. I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time. But then I wanted […]
Ad Copywriting Masterclass w/ Harry Dry: 3 Essential Rules for Ads that Sell
One of my favorite content writers, Harry Dry, recently shared a masterclass on copywriting in this epic 76-minute interview. So after you get through this post, web sure to watch it. Also join his newsletter at MarketingExamples.com There is plenty to learn and unpack in the video but let me just highlight 3 rules that […]
Here is How to Do MUCH Better Outbound with Clay
Look at your inbox. If it’s like mine, it’s full of pitiful, limp-wristed outbound sales and link-building emails with the most feeble attempts at personalization. Here is a recent example. (I just search by inbox for “Quick Question” or “Collaboration” in the subject line and find 100’s) Others don’t even bother with the personalization or […]
PSA: Upgrow.com Reviews – Beware of Imitators
If you are considering Upgrow.com or looking for Upgrow.com reviews, we want to formally and publicly announce that our agency, Upgrow (website www.Upgrow.io), has an imitator, Upgrow.com, which is in no way affiliated with our company. While they are not a direct competitor in the performance marketing agency space, they have an Instagram following service […]
How to Use Google Ads’ New Generative AI Image Generator
On April 16, 2024, Google announced the release of a new generative AI feature for Demand Gen campaigns in Google Ads. The feature allows in-house advertisers & Google Ads Agencies to generate original AI images using text prompts, similar to DALL-E and Midjourney but more specialized for ad images. According to Google, this feature is […]
