Upgrow is a Certified LinkedIn Marketing Partner for B2B Lead Generation
Are you looking to generate high-quality B2B leads for your business? Upgrow is a Certified LinkedIn Ads Agency and official LinkedIn Marketing Partner that can help you run effective LinkedIn Ads campaigns to reach your target audience and drive results. Why LinkedIn Ads for B2B Lead Generation? LinkedIn has become the go-to platform for B2B […]
How Old is Google? Exploring the History of the World’s Most Popular Search Engine
Google was founded on September 4, 1998, in Menlo Park, CA, by Larry Page and Sergey Brin Google has become an integral part of our daily lives, serving as the go-to source for information, historical research, entertainment, and communication. But have you ever wondered just how old this tech giant is? Let’s take a journey […]
What is Enterprise SEO?
Enterprise SEO is all about supercharging massive websites to make them shine in search results. It’s not your average optimization gig – we’re talking heavy-duty tools and tactics to wrangle complex site structures and get them playing nice with the big G. Here’s the kicker: it syncs up with the company’s message and aligns across […]
Generate Demand Efficiently with these Proven Strategies
Generating demand is about getting noticed and staying remembered. Whether you’re launching a new product or revamping an existing product or service, understanding your market is only the first step. This article will walk you through the foundational principles and tactics of how to generate demand—minus the jargon. Dive in to discover practical ways to […]
Guide to Scaling a B2B Company With LinkedIn Ads
Why LinkedIn for B2B Marketing? LinkedIn ads are a go-to choice for many top B2B marketers and companies looking to scale their business. As the world’s largest professional social network, LinkedIn provides many targeting options based on the job and company data users voluntarily share in their profiles. No other platform has a job title, […]
Mastering the Art of High-Converting Landing Pages
Landing pages are crucial for turning website visitors into customers. But what makes a great landing page? In this guide, we’ll break down the key elements of landing pages that convert, with examples and actionable tips you can implement today. Above the Fold: The First Impression The top section of your landing page, known as […]
The Psychology of Copywriting that Sells
This quote basically sums up how to write ads that instantly connect with their audience: People will do anything for those who • Encourage their dreams • Justify their failures • Allay their fears • Confirm their suspicions • And help throw rocks at their enemies — Blair Warren People don’t want to buy stuff; […]
How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)
Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023. The product is innovative and promising. But, DataStax found itself competing in […]
How to Use AI to Write Blog Posts for SEO (That People Actually Want to Read)
Let’s get real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between completely ignoring this technological breakthrough and completely handing over content creation to the machine lies […]
Orca Security Digital Marketing Case Study: +163% Demos, -78% Cost-Per-Lead
Enterprise-level cybersecurity is highly competitive and enormously complex to market. You have a well-defined buyer audience, and explaining how your solution is better for them is difficult. So when Orca Security came to Upgrow with aggressive growth targets, we knew it would take a strategy and well-executed B2B lead generation program across Google Ads and […]
