LinkedIn Ads Strategy: The Echo Chamber Method
LinkedIn Ads is almost undeniable as the most direct channel for reaching niche B2B sales leads at scale. With professional work profiles of millions of users in a work-minded setting, there is no better place or time to get in front of qualified buyers. But it’s also expensive and highly competitive. High cost-per-click (CPC) means […]
Bing vs. Google: A Comprehensive Comparison
The average person runs about four queries on a search engine every single day. We use sites like Google and Bing to find the best holiday gifts for our kids, research worrisome medical symptoms, and help us land new side gigs. Google is by far the biggest search engine on the market, but Bing has […]
How to Choose an SEO Company: 15 Must Know Tips for 2024
Online visibility can make or break a business, and selecting the right SEO (Search Engine Optimization) company is more crucial than ever. With the vast array of agencies out there, each promising to boost your online presence, how do you make an informed decision? As we venture into 2024, the landscape of digital marketing continues […]
Ultimate Guide to Exclude Internal Traffic Google Analytics: Boost Your Data Accuracy
Excluding internal traffic from Google Analytics is critical for accurate analysis, but the process can be complex. You’re about to learn how to exclude internal traffic Google Analytics, which will help you filter out internal sessions to sharply focus on real external visitor data. Our walkthrough will guide you through this essential clean-up step. Key […]
2024 SEO Trends: Predictions of What’s Coming and How to Adapt
As we look towards 2024, the landscape of search engine optimization (SEO) is evolving rapidly. Understanding and adapting to these changes is crucial for digital marketers and content creators. This guide outlines 2024 SEO trends we’re expecting and provides actionable steps to help you stay ahead. Resurgence of PageRank 2.0 to Combat AI Content AI […]
MIT Study: Do Readers Prefer Human, AI, or Human+AI Content? Answered in 3 Bar Charts
MIT Sloan’s Business School recently conducted an insightful study evaluating various content creation methods. This unique research pitted ten professional content creators from a leading consulting firm against ChatGPT-4. The participants, including these creators and the AI, generated advertising content for products and persuasive content for campaigns. The findings offer valuable insights for professionals in […]
Conference Lead Generation: How to Get More Sales from Event Networking
I don’t attend a lot of conferences, but a few times a year, I do, and I am making a more conscious effort to maximize the impact. In fact, I’ll be attending the San Francisco Business Times Fast 100 Gala (Upgrow ranked #34!) tomorrow night and the Inc 5000 Conference (Upgrow ranked #1909!) later this month. […]
9 Common PPC Mistakes Making It Impossible for Your Ads to Generate Sales
How good does it feel to sit at your computer, open your calendar, and see it stacked with sales meetings? Or to check your Google Analytics dashboard with the “leads and meetings booked” metric spiking up and to the right? There is simply nothing else like it. Unfortunately, it doesn’t just happen on its own. […]
Full Stack Marketing: Upgrow’s Secret Sauce for Amazing ROI
Digital marketing, which delivers directly-attributable sales with a healthy ROI, has become much more difficult than when I started in this industry back in 2006. 👴🏻 Back then, it was enough for a web business to operate effectively on only one channel—for example, Google Ads. If they could set up a reasonably well-set-up Google Ads […]
B2B SEO Agency: Insider’s Guide to Choosing the Right Partner
Discover the secrets to finding the perfect B2B SEO agency that will skyrocket your business to new heights.
