Step-by-Step Video: How to See Facebook Ads from Your Competitors
Facebook has recently put a major focus on transparency. This causes some hurdles for advertisers but also create opportunities, one being we can now see any brand’s ads and how much they’re spending! Follow these 2 simple steps to see how.
Best App Marketing Strategies for Increased Downloads & Engagement – from 14 Experts
As the evolution of apps continues to roll on, it has become even more important for companies to rethink their app marketing strategies in order to gain more app downloads and boost engagement. Learn more from 14 industry experts.
How to Write Irresistible Google Ads (Full Process + FREE AI Ad Writing Tool)
The harsh truth about Google Ads copywriting? Most advertisers are stuck in the past, following an outdated formula: “Want X? We’ve got X – and it’s good!” Typical Example (likely from a run of the mill Google Ads Agency): This oversimplified approach might have worked when Google Ads was just a digital yellow pages, where […]
Reddit Ads: The Most Effective Lead Gen Channel for B2B Tech Companies?
Reddit is not your typical social media platform. Its core structure revolves around subreddits, user-created communities dedicated to specific topics. For B2B marketers, this means access to niche groups filled with professionals discussing trends, challenges, and solutions directly relevant to your industry. Why Reddit Ads Hit Different Engaged Audiences: Unlike users scrolling through traditional platforms, […]
B2B Google Ads Case Study: How BioRender Got +83% More Sign-Ups with 4 Months
When BioRender approached Upgrow to consider using us as their exclusive Google Ads Agency, they had a simple goal: drive more sign-ups for their groundbreaking scientific illustration tool while keeping costs under control. In just four months, we helped them achieve remarkable results: +83% increase in conversions +51% higher conversion rate -47% lower cost per […]
Google AI Results: How to Optimize for SGE (Search Generative Experience)
The Search Generative Experience (SGE) completely changes the look of the search engine results page. By integrating generative AI, SGE changes how users interact with and find information online. No longer does a searcher need to click into result after result from their Google results; the answer is extrapolated and displayed conveniently for them immediately. SGE […]
Enterprise Digital Marketing Agency vs. In-House Teams: Pros and Cons
Deciding between building an in-house marketing team or working with an enterprise digital marketing agency can feel overwhelming, but it’s a choice that can make a huge difference in your company’s growth. This guide is here to break down the pros and cons of each option so you can find the approach that best aligns […]
Choosing a Digital Marketing Agency: Why Industry-Specific Experience Matters (And Why It Might Not)
At Upgrow, one of the most common questions we get is: “Does your agency have experience in our industry?” It’s a fair question. And sometimes our specialization and extensive experience in B2B tech does help, but can we still work with other industries too? Industry expertise can certainly provide a head start, but it’s not […]
The Essential Guide to Automation Tools for Digital Marketing
Digital marketers are constantly seeking ways to do more with less. Automation technology has quietly become one of their most powerful allies, providing a solution to streamline processes, reduce manual labor, and drastically boost productivity. Whether it’s through personalized content, targeted advertisements, or improved lead generation, automation is reshaping how marketers operate. In this blog, […]
How AI is Changing the Work of SEO: The System Builders’ Guide to 5X Efficiency
AI is fundamentally changing how SEOs work, making automation and system-building essential for future success. From automating tasks to elevating content quality, AI enables SEOs to streamline workflows, freeing them from time-consuming manual work. The rise of large language models (LLMs) and machine-generated content (MGC) is pushing SEO professionals to redefine their approach—creating opportunities for […]
