Real Marketing Lessons from “Nathan for You”
Nathan for You was a docuseries on Comedy Central that ran for 4 glorious years and is still one of my favorite TV shows of all time. On the show, Nathan Fielder helped smalled businesses with elaborate and often ridiculous marketing ideas. In this post, I wanted to pull the real-world lessons that could be applied from his efforts which were surprisingly effective in some cases.
Pro Tips for B2B Lead Generation (Even During the Holidays)
While e-commerce spikes during November and December, B2B sales are typically the slowest of the year. So even with this holiday slowdown, how can B2B marketers keep their business running steadily during the last 2 months of the year? We asked 11 B2B lead generation marketing and sales experts for their best strategies on how […]
27 Powerful Web Lead Conversion Boosting Tactics
Website traffic is nice but customer leads are what really feed your sales pipeline. Try these proven and extremely powerful tactics to turn more visitors into leads fast!
How to Track a Meetup Page with Google Analytics
Add Google Analytics tracking to your Meetup group page for insights into your traffic and member engagement. It takes just minutes to set up and I’ll show you how to do it step by step with a video tutorial.
B2B Google Ads Case Study with Split Software… +775% Lead Growth!
We are very excited to share the incredible results from partnering with Split Software to help them achieve a 775% increase in leads while cutting costs. It was difficult, detailed work creating a SKAG campaign structure, testing and optimizing landing pages, and blowing out the keyword list but definitely worth the effort. Download the full case study PDF for all the details!
What is Google BERT and What to Do About It
Google BERT is the newest search rank algorithm update in 5 years affecting 10% of all search results. So what is it and what can you do to take advantage?
Using Keyword Gaps to INSTANTLY Find Longtail Terms in ANY Industry
Keyword gaps and overlaps are the BEST way to find keywords that all your competitors rank for… even if you don’t rank for anything. This type of keyword research is incredibly useful for discovering the longtail terms and takes just a few minutes to complete using SEMRush.
How to Turn Web Leads into Customers Step by Step
So you just got an inbound lead from your website. You or your sales team gets a notification email that there is a prospect interested in hearing about your company and is ready to talk. So what happens next? Follow this process to boost your close rate instantly!
The Essential Guide to Digital Marketing for Cooking Classes
Are you ready to grow your cooking class business through digital marketing? This guide is exactly what you need to explore your web traffic and consistently book out your class. Check it out!
The 8 Biggest Google Ads Mistakes & How to Avoid Them
Nothing is worse than spending your Google Ads budget on irrelevant traffic. In fact, it’s very easy to end up empty pocketed with poorly managed PPC campaigns. On the other hand, Google Ads can work as a powerful marketing tool when done right. Clicks, leads, customers. Every digital marketer makes mistakes and there is no perfect recipe for crafting the perfect Google Ads campaign. We’ve listed the 8 most common mistakes that marketers make.
