Lead Generation Strategy Secrets (4 Rules for Success)
Sitting in my cubicle, sipping company coffee, I was a super freak in managing Google Ads, Facebook Ads, and LinkedIn Ads but I always had a “designer” to build the ad graphics and landing pages. Additionally, my ad copywriting was basic, to say the least. I was too into the technical details (all science, no […]
Pandia Google Ads Case Study
I’d like to introduce you to Dr. Sophia Yen, the CEO & Co-Founder of Pandia Health, a successful client who also had her hesitations but she took the leap anyway, invested in an aggressive digital ad campaign, and now has grown Pandia’s birth control subscribers by a jaw-dropping 885%! Pandia Health is a San […]
How Marketers Can Build & Track Landing Pages That Convert
TLDR Key Takeaways Modern-day technology has gifted marketers with the ability to build, test, and optimize the full funnel. CTAs, building trust, and focusing on the benefits are all very important. Live chats, calendar booking tools, and quizzes are a must to add. Trying out pre-warming your prospects can be extremely beneficial for your conversion […]
How to Slash LinkedIn Ad Spend & Get More Leads
LinkedIn Ads are an awesome channel for B2B lead generation but the CPC’s and costs are HUGE. Here are some powerful tactics to reduce your costs while increasing quality lead volume!
Google Ads Settings that Waste Your Money (& How to Change Them)
TLDR Key Takeaways Avoid express and smart routes when setting up. If Google Ads is warning you that something is difficult or not advised it is probably better. Rotate ads evenly. Switch geo-targeting to people in or regularly in my targeted location. Disable or don’t use a lot of automatic suggestions. Using Google Ads […]
Industrial B2B Marketing for More Web Leads (Step-by-Step Guide)
Industrial B2B product categories have much demand and in most sectors, the competition is very weak. The space is ready to be dominated by those willing to invest the time and resources into seizing the opportunity. The opportunity makes me absolutely giddy! Here are the steps to take to dominate your industrial category online.
7 Steps to Maximize Your Google Ads Grant
Due to the restrictions of the Google Search Grant, it’s not always easy to get all you can out of the PPC budget, and it can be even hard to get results in the form of new donors, email subscribers, or volunteers. But don’t fret, I’m going to share with some of the tried-and-true best practices we’ve used at Upgrow to squeeze every click and conversion out of the grant.
How to Audit Your Google Ads Agency
How are you supposed to know if your PPC agency is actively and intelligently working on your account without getting so involved that you might as well do it yourself? We’ve made a list of the top ways to tell if your Google Ads agency sucks.
10 Ways a Digital Marketing Agency Will Make and Save You Money
Take advantage of a proven, capable digital marketing agency to increase sales faster, improve efficiency, and avoid more headaches.
2020 TSIA Conference: What to Know Before You Go
If you’re planning on attending the top tech and service event of the year, explore everything you need to know about the upcoming 2020 TSIA Conference.
