LinkedIn Ads Case Study: +200% Meetings with Native Ads
LinkedIn Ads are the cornerstone of most B2B lead generation programs. In fact, 71% of B2B marketers incorporate LinkedIn Ads into their strategy, and a significant 79% acknowledge it as a valuable lead source. Yet, running a LinkedIn Ads campaign is no walk in the park. Cost-per-clicks can easily surpass the range of $20-$40, and […]
Cyber Security Marketing Playbook
The enterprise infosec and cyber security industry is a staggering $376B by 2029, but it’s an increasingly competitive space. After more than 6 years of work as a cybersecurity marketing agency, we’ve built a successful cybersecurity playbook example for customer acquisition that consistently gets results in building top-of-funnel leads and nurtures them through to closing. […]
What is Performance Marketing and How Can it Transform Your Business?
Tired of wasting money on marketing strategies that don’t drive results? Instead of running your marketing budget dry with minimal return, you need a marketing strategy that can combine brand marketing and paid advertising to bring you a measurable ROI in a matter of months. You need performance marketing. This guide will help you understand […]
Helpful Content Google Update: What you Need to Know
On August 18th, Google announced a BIG algorithm change to address poor-quality content. If you’re not familiar with the announced change, I’ll quote the crux of it as quoted by Google and a summary from Search Engine Roundtable. In this post I’ll walk through WHY Google is making this update and HOW to optimize for […]
Data Management Company Marketing Playbook
The enterprise data management industry is an $82.3B industry and is on pace to grow by another $64B by 2025, but it’s an increasingly competitive space. Upgrow works with more than a dozen data management companies. After more than 6 years in the industry, we’ve built a successful playbook that consistently gets results in building […]
A Modern ICP Example for Marketing and Sales
Building an ICP (ideal customer profile) may seem like a fluffy marketing project better reserved for some undergrad marketing class. It takes a block of focus time and a deep understanding of your customer – through experience and research. But as you can probably tell by the title of this article, it is a worthy […]
10-Minute SEO Content Cleanup: How to Find & Remove Low-Value Pages Step-by-Step
As SEO pros, we are always thinking about new content ideas to rank for more keywords, get more traffic, and drive more conversions. But what about eliminating the content clutter on your website that’s accumulated over the years? Removing content from Google and other search engines (specifically low-value content) is one of the best ways […]
The Ultimate List of 183 Software Marketing Statistics
To see what’s working in the software and SAAS marketing space, follow the data. We’ve collected 183 stats on email, SEO, PPC, CRM, and other areas of software digital marketing to
How to Start a Career in Digital Marketing (Step by Step)
Digital marketing is one of the most in-demand careers for 2021 and beyond. So how do you get started? This guide will show you exactly how to do just that.
The Right Way to Use Competitor Keywords in Google Ads (Step by Step)
Competitors on Google Ads (formerly Google Adwords) have the brand awareness and traffic that you want. So why not use your brand as bait into that stream of customers swimming upstream? It can be a highly effective strategy… but only if you follow these rules.
