Google Analytics 4 (GA4) Migration Service

by | Jan 11, 2023

The Deadline for GA4 Migration is Quickly Approaching. Get Done-for-You Google Analytics 4 Setup.

If you’re reading this, you’re likely already aware that Google Analytics has some big (and mandatory) changes coming up soon that web marketing teams need to plan for.

On July 1, 2023, all Google Universal Analytics (UA) properties will stop collecting data. This means that if you don’t migrate to GA4, you will be left without access to important data. Additionally, waiting to start using GA4 after July 1 will result in a lack of historical data, and all data from UA will be deleted on January 1, 2024. To avoid these issues and maintain continuity in your data measurement, it’s crucial to migrate to GA4 and start collecting data as soon as possible.

Google Analytics 4 (GA4) – the next generation of Google Analytics. This new version of GA4 is not just an upgrade of Universal Analytics (UA), but a completely new tool that requires migration.

But don’t worry, you don’t have to tackle this migration alone. Our GA4 migration service offers an end-to-end solution to handle the complex process of migrating your UA goals, event tracking, custom dimensions, ecommerce tracking, and other analytics settings to GA4. With decades of experience, we know the pitfalls to avoid and can help you make the most of your new analytics tool.

Table of Contents:

  1. What Does Our GA4 Migration Service Offer?
  2. GA4 Migration Plans & Pricing
  3. Google Analytics 4 FAQs

What Does Our GA4 Migration Service Offer?

  • Mapping Out Your UA Account: We document all the information from your UA account and make sure it is transferred to GA4.
  • Audit & Fix Your Analytics: We QA tracking and goals to ensure everything is reporting correctly and create additional goals or views as needed.
  • Complete Setup of GA4: We place the GA4 script on your website, create the new Google Analytics property, and enable data collection.
  • Google Tag Manager Mapping and Migration: We assess and add new event tracking and goals.
  • Onboarding & Training: We train you to use GA4, including the specifics of your website’s account setup and reporting dashboards.
  • Google Data Studio Reporting Dashboard: We will provide a reporting dashboard for data studio, complete with integrated data sources.

Google Data Studio Dashboard

GA4 Migration Plans & Pricing

The difficulty in migrating depends on various factors, including the intricacy of the accounts connected to Google Analytics and Tag Manager, the number of views in Google Analytics, the number of events, and the types of reports that rely on these elements.

Basic pricing plans are below but for a custom quote, you can schedule a free Google Analytics account assessment with one of our data experts.

Simple Migration ($2,500)

  • 1 Google Analytics Account
  • 1 Google Tag Manager Account
  • Up to 3 Views
  • Up to 3 Custom Properties
  • Up to 3 Filters
  • Up to 5 Goals/Events

Standard Migration ($4,000)

  • 1 Google Analytics Account
  • 1 Google Tag Manager Account
  • Up to 10 Views
  • Up to 10 Custom Properties
  • Up to 5 Filters
  • Up to 10 Goals/Events
  • Ecommerce Tracking of Order & Revenue Data

Advanced Migration ($5,500)

  • Up to 2 Google Analytics Accounts
  • Up to 2 Google Tag Manager Account
  • Up to 20 Views
  • Up to 20 Custom Properties
  • Up to 10 Filters
  • Up to 20 Goals/Events
  • Ecommerce Tracking of Order & Revenue Data 


Schedule a Free GA4 Migration Assessment Today!

One of our data experts can review your analytics setup and reporting needs to build a custom plan with everything you need. Book now!

Google Analytics 4 FAQs


Why Migrate to Google Analytics 4?

Ok, so you MUST move by July 1, 2023 to continue your GA data stream reporting, but the good news is Google Analytics 4 (GA4) is also the latest version of Google Analytics, and offers a number of new and improved features over the previous version (Universal Analytics). Some of the key benefits of GA4 include:

  • Cross-device reporting: GA4 allows you to track a user’s interactions with your website or app across multiple devices, which can give you a more complete understanding of how people engage with your content.
  • Enhanced data collection: GA4 offers a more advanced data reporting system, which allows you to collect data from a wider range of sources, including web and mobile apps, IoT devices, and offline data. The end results is enhanced measurement of data.
  • Improved data modeling: GA4 includes a new data modeling system, which makes it easier to understand how different events and actions on your website or app are related to one another.
  • Better insights: GA4 includes a number of new reporting and analysis tools, which can help you gain deeper insights into your user’s behavior and how they interact with your content.
  • Increased control over data privacy: GA4 includes new controls to help you comply with data privacy regulations such as GDPR and CCPA. This includes the ability to control the data that is collected, as well as the ability to delete data at the individual user level.
  • Learn more on the Google Analytics blog here.

What’s The Difference Between Google Analytics 4 & Universal Analytics?

Google Analytics 4 (GA4) was announced in October 2020. It is designed to be a more robust and flexible platform than the previous version, Universal Analytics (UA).

One of the main differences between GA4 and UA is the way data is collected and processed. GA4 uses a machine learning-based approach to automatically identify and track user interactions across all devices, whereas UA data streams relies on developers to manually set up and configure tracking code.

Another key difference is that GA4 focuses more on events and user engagement, rather than just page views. GA4 also has built-in support for cross-device tracking and can track interactions with an app and website together.

Additionally, GA4 includes many new features such as built-in analysis and conversion optimization tools, as well as a more intuitive user interface for setting up and customizing your analytics.

In summary, GA4 is designed to be more powerful and versatile analytics platform with built-in machine learning and more advanced features.

Can I Migrate Universal Analytics Historical Data to Google Analytics 4?

It is technically possible to migrate historical data from Universal Analytics to Google Analytics 4, but it is not a simple process, and it’s not a direct migration. The UA data will have to be exported and then imported into GA4. Additionally, not all the data points and configurations can be transferred over, and some data may be lost in the migration process.

Google Analytics 4 properties do not provide a direct migration path for historical data, so the process can be complex and time-consuming. It may require the help of a developer or data analyst with expertise in both UA and GA4 to ensure that the data is properly transferred and configured in the new system.

It’s also important to note that migrating data may be time-sensitive as standard Universal Analytics properties will no longer process data from July 1, 2023. Additionally, all historical data from Universal Analytics will be deleted from January 1, 2024.

In summary, while migrating historical data from Universal Analytics to GA4 is possible, it’s not a straightforward process and may require technical expertise. And it’s also time-sensitive as the data will be no longer available after January 1, 2024.

How is Google Analytics API Helpful in a GA4 Migration?

Fortunately, Google Analytics has a set of APIs that allow users to access and extract data from the platform. These APIs can be used in conjunction with GA4 migration to transfer historical data from Universal Analytics (UA) to the new version of Google Analytics (GA4).

The most commonly used API for GA4 migration is the Google Analytics Core Reporting API. This API allows developers to retrieve data from GA4 properties, including metrics such as website traffic, user engagement, and conversion data. With the help of this API, developers can extract data from UA and import it into a GA4 property.

Another useful API for Google Analytics 4 migration is the Google Analytics Management API. This API allows developers to create and manage GA4 properties and views, as well as retrieve data from them. Developers can also use the Management API to create custom parameters, custom dimensions, and metrics in GA4, which can be useful when migrating data from UA.

The Google Analytics Data Import API is also another way which you can use to migrate the data, this API allows developers to import data from other systems into GA4, including data from UA.

Finally, the API can be configure with Google Sheets for data in a spreadsheet view.

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Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews,, Workamajig, Databox, Fit Small Biz and other outlets.

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