The Top 24 Best Digital Marketing Certifications to Boost Your Career
To be up to date with all digital trends, it’s crucial to keep learning new skills through digital certifications. Whether you are an entry-level digital marker, or just trying to expand your knowledge the following article will help you to upskill your career.
How to Find the Right B2B Google Ads Agency for Your Business
Google Ads is one of the powerful advertising platforms for businesses to reach their target audience, increase brand awareness, and drive valuable leads and sales. Google Search Ads reaches prospects precisely at the moment when they’re searching for a solution you offer, and other Google Ads products including Google Display Network and YouTube Ads can […]
Google Keyword Planner Exaggerates Impressions by 163%, According to a Revealing New Large-Scale Study
The team at Upgrow recently analyzed 33,377 ranking keywords over 16 months, tracking Google Search Console to see how they compared to search impressions in Google’s Keyword Planner. Our goals? To understand the differences between the organic (Search Console) and paid (Keyword Planner) search data provided. More specifically, we to see why the numbers vary […]
Why Your SEO Strategy Needs an Industry Glossary & How to Create It in 7 Steps
If you’re like me and over the age of 22, you might not have picked up a textbook for a while. So let me refresh your […]
Why Link Building Still Matters in 2023
In a world with self-driving cars and acrobatic robots, you’ll probably think that good old-fashioned link building has grown obsolete. Well, think again, because link building is still going strong like a classic pair of jeans. Wanna know why? Let’s talk about it. Table of Contents: The Death of Link Building: Not, Not Really Links […]
Financial Services SEO: Follow the 6-Step Blueprint Used by Major Finance Websites for Massive Organic Search Traffic & Leads
The financial services industry is highly competitive, and businesses in this sector are constantly looking for ways to stand out in search engine rankings. Search engine optimization (SEO) is a primary channel that can help financial services companies increase their visibility online, drive traffic to their website, and generate leads. Websites like NerdWallet, The Motley […]
How to Drive Powerful ABM Lead Generation (21 Proven Strategies w/Pictures)
ABM, or Account-Based Marketing, is becoming the standard in how B2B marketers and sales people connect with their ideal prospects. But after you build your ABM list, how do you intelligently reach them using digital marketing – especially when your list is small and highly targeted? Here are 21 proven methods to fill your meeting calendar with target leads.
Yandex SEO Leak: What You Can Learn from 1,922 Exposed Ranking Factors
On January 27, Yandex had a huge source code leak by a former employee. The Yandex leak contained more than 1,900 search engine ranking factors. Needless to say, the SEO community has been giddy with delight pouring over the details and extracting guidance for ranking factors. If you’re asking WTF is Yandex and why this […]
19 Types of SEO: A Complete List of SEO Service Options
Discover the full spectrum of SEO (search engine optimization) services that boost your website’s visibility and attract more organic traffic. But before you can determine which type of SEO you need most, you need to see a complete list of SEO services available. Only after reviewing the full menu can you determine what’s most urgent. […]
Google Analytics 4 (GA4) Migration Service
The Deadline for GA4 Migration is Quickly Approaching. Get Done-for-You Google Analytics 4 Setup. If you’re reading this, you’re likely already aware that Google Analytics has some big (and mandatory) changes coming up soon that web marketing teams need to plan for. On July 1, 2023, all Google Universal Analytics (UA) properties will stop collecting […]
