Whether you’re a seasoned marketer or just starting in the field, these certifications provide the knowledge and validation you need to excel in the dynamic world of digital marketing. Join us as we delve into the top 24 best digital marketing certifications, handpicked to propel your career forward. Get ready to become a sought-after digital marketing expert!
Table of Contents:
- Fundamentals of Digital Marketing
- Google Ads Certification
- Google Analytics Certification
- Facebook Blueprint Certification
- HubSpot Content Marketing Certification
- HubSpot Inbound Marketing Certification
- HubSpot Social Media Strategy
- HubSpot Email Marketing Certification
- UCLA Extension Digital Marketing Certificate
- LinkedIn Learning Marketing
- Hootsuite Social Media Certification
- Hootsuite Advanced Social Advertising Training
- Cornell University Digital Marketing Certificate Program
- SEM Rush Toolkit Course
- The Unbounce Landing Page Course
- Udemy Digital Marketing Courses and Tutorials
- Bing Ads certification
- Coursera Digital Marketing courses
- YouTube Certification
- Copyblogger Certified Content Marketer
- Twitter Flight School Certification
- American Marketing Association (AMA)
- Digital Marketing Institute
Unleash Your Digital Marketing Potential: Ride the High Demand Wave!
As businesses recognize the power of online platforms and the need to establish a strong digital presence, the demand for skilled digital marketers continues to soar.
Marketing positions are in high demand, particularly if you’re looking for a role such as a digital marketing specialist or market research analyst. According to the U.S. Bureau of Labor Statistics, employment of market research analysts is projected to grow 19% by 2031.
As demand increases, job seekers are separating themselves from certifications. Marketing certifications show a commitment to staying updated on industry trends and can give you a competitive edge over other candidates. Many certifications listed below, such as the Fundamentals of Digital Marketing, are free marketing certifications.
The best marketing certifications show a comprehensive understanding of various strategies, techniques and tools used to drive successful online campaigns. These online marketing certifications display candidate’s knowledge and expertise in search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics.
What Salaries Can You Earn with a Marketing Degree?
The average salary range for entry level marketing positions is $38,521 and $52,511 per year. Salary ranges depend on different factors like location, relevant experience/internships and education. Securing online marketing certifications can help give you an edge over other candidates and may even increase your starting salary. If you’re looking for a position as an entry level marketing manager, consider the certifications discussed below.
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Fundamentals of Digital Marketing
This free digital marketing certification allows you to master the basics of digital marketing and show recruiters that you have the skills to work in this industry.
The fundamentals of digital marketing allow you to learn at your own pace and take the test whenever you feel like it. One of the requirements is to score at least 80% to pass the exam. If you fail the test, you can try again 24 hours later.
This digital marketing certification is also very good for beginners looking to learn the fundamentals of digital marketing. Marketing professionals could also take that certification program to review the basics of digital marketing.
- Where to: Fundamentals of digital marketing – Google Digital Garage
- Cost: Free
- Time commitment: 40 hours
- No expiration date
Google Ads Certification
It’s crucial to become familiar with all the Google tools. Especially because paid ads are a major part of digital marketing and represent a big demand in the current market. Companies are hiring PPC specialists who can handle their paid media and paid search campaigns.
Like the Fundamentals of digital marketing, Google Ads Certification allows you to learn at your own pace and take the test whenever you feel like it. One of the requirements is to score at least 80% to pass the exam. If you fail the test, you can try again 24 hours later. Here is a list of Google ads certificates currently available:
- Where to: Google Ads Certifications
- Cost: Free
- Time commitment: 4-6 hours
- Valid for 1 year after completion
Google Analytics Certification
If you’re a digital marketer or a social media enthusiast, it’s crucial to understand the full impact of all your digital marketing efforts.
Google Analytics is a powerful tool that allows you to measure key digital marketing goals such as traffic on your website and conversion rate. You’ll also find some of the most important social media indicators such as bounce rate, as well as a module to measure your ROI via UTM settings.
You also need to get at least 80% to pass the exam. If you don’t pass the exam, you can still try again the next day.
- Where to: Analytics Academy
- Cost: Free
- Time commitment: 4-6 hours
- Valid for 1 year after completion
Facebook Blueprint Certification
With more than 2.3 billion users (and one billion on Instagram), Facebook is the most critical platform for your brand, but it can also be difficult to understand at first. This complexity is mostly due to frequent changes to the platform’s features and practices, but also to the millions of other companies that also seek to draw your audience’s attention.
Blueprint certification demonstrates to your employers your advanced advertising skills on Facebook, including audience targeting, Facebook ads campaigns management, and campaign performance measurement.
The courses are divided into short and targeted modules to allow you to gain a thorough and comprehensive knowledge of the platform.
- Where to: Facebook Certification: Professional Certificate Exams from Facebook
- Cost: Between $99 to $150 USD
- Time commitment: Between 15- 50 minutes to get certified
- Valid for 1 year after completion
HubSpot Content Marketing Certification
High-quality content is king.
Content plays an essential role in the relationship with your leads and potential customers. In order to create useful content that respects SEO’s best practices, it is essential to be up-to-date and acquire the right content marketing techniques.
This free certification from HubSpot helps you become a Content Marketing specialist, create and reuse content, plan a long-term content strategy, create a content creation platform, generate ideas, produce quality blog posts.
This digital marketing certification is divided into 12 lessons, videos, and quizzes. This certificate program is only going to take a few hours from your time, so go for it!
- Where to: Content Marketing Certification Course | HubSpot Academy
- Cost: Free
- Time commitment: + 6 hours
- Valid for 25 months after completion
HubSpot Inbound Marketing Certification
Another great digital marketing certification from HubSpot that really gives you a broad knowledge on how to increase online visitors and retain them in the long run.
This HubSpot inbound marketing certificate program will allow you to rethink, or simply understand the position of the marketing team, the sales team, and your customers.
This Inbound digital marketing certificate is divided into 7 modules and covers everything from inbound marketing fundamentals to creating user personas, mapping the customer’s journeys, and much more.
This digital marketing certificate is only a matter of two hours and would be a great addition to your resume.
- Where to: Inbound Marketing Certification | HubSpot Academy
- Cost: Free
- Time commitment: + 2 hours
- Valid for 25 months after completion
HubSpot Social Media Strategy
HubSpot Social media strategy is also a very good certificate to have. This social media marketing certificate is 100% free and will give you access to valuable tools.
This digital marketing certificate program will help you develop an engaging and effective social media strategy for your business, build an inbound social media marketing strategy that delights your customers and grows your bottom line, and leverage the power of social media to transform your business and your career.
Social media can have an important impact on your digital marketing strategy. By completing this digital marketing certification, you show to both recruiters and hiring manager that you have knowledge about this topic.
- Where to: Social Media Marketing Certification | HubSpot Academy
- Cost: Free
- Time commitment: + 4 hours
- Valid for 25 months after completion
HubSpot Email Marketing Certification
Here we are again with another HubSpot marketing certificate (but the last one on our list!)
Email Marketing is a very effective marketing strategy to stay in touch with your audience and engage with them. Email marketing also represents a way to improve your visibility and convert more leads.
This marketing certification program will help you to master the fundamentals of email marketing, apply what you learn with their free email marketing tool.
This digital marketing course is divided into 9 lessons, 27 videos, and 9 quizzes that result in a certificate upon completion.
- Where to: Email Marketing Certification Course | HubSpot Academy
- Cost: Free
- Time commitment: + 3 hours
- Valid for 25 months after completion
UCLA Extension Digital Marketing Certificate
UCLA Extension offers a variety of certificates including a digital marketing one. This certificate can be completed online or in the classroom, depending on your preferences.
You have five courses that are mandatory in order to complete your digital marketing certificate and a few electives that you have to choose from. If you’re looking to keep abreast of digital marketing trends, change careers, or update your skills this certificate is the perfect opportunity.
The real advantage of UCLA Extension is that you can benefit from the UCLA campus at much lower prices. College is usually very expensive in the U.S and UCLA Extension allows you to complete a graduate course for a much lower price.
- Where to: Marketing with Concentration in Digital Marketing | UCLA Extension
- Cost: + $6000
- Time commitment: Varies between a few months to a year
- No expiration date
LinkedIn Learning Marketing
LinkedIn Learning is a large online training platform open to all, bringing together thousands of digital marketing certifications from marketing professionals who are fully qualified for their subjects, such as digital marketing or social media marketing training.
LinkedIn Learning’s well-stocked certifications will allow you to find unique courses that focus on specific skills or sectors, such as Digital Marketing Trends, Technical search engine optimization (SEO), or how to write a marketing plan.
LinkedIn Learning certifications give you the opportunity to learn from digital marketing professionals at a small cost (of free depending on the courses). Digital marketing trainings are perfect for entry-level digital marketers, intermediate levels, or experts.
LinkedIn digital marketing certification programs can enhance your skills and enhance your knowledge to the next level!
- Where to: Marketing: Online Courses, Training and Tutorials on LinkedIn Learning
- Cost: 1-month free trial then $24.99/month
- Time commitment: Varies on the certificate
Hootsuite Social Media Certification
To remain competitive in this industry, it’s crucial for social media marketers to be up-to-date with the constantly changing social media platforms and tools that are efficient for businesses.
Hootsuite academy also offers a large variety of certificates, some are free and others are paid certificates. This certificate is a way to prove to recruiters and hiring managers that you have a solid understanding of social media strategies.
This digital marketing certification will allow you to understand the foundational social media marketing skills to grow your followers, boost your engagement, and business results.
In order to complete the exam, you need to get at least 80% to pass and earn the certificate, 60-question timed online exam. However, This class is for beginners and does not include advanced knowledge.
- Where to: Social Marketing Certification Hootsuite
- Cost: $199
- Time commitment: 6 hours
- No expiration date
Hootsuite Advanced Social Advertising Training
Social Media advertising represents a huge indispensable part of the modern digital marketing landscape. Both social media and paid ads make up more than half of all advertising dollars.
From social advertising to best practices for targeting social media advertisements, to bidding and buying social ads this digital marketing certification offers the broad knowledge and skills you need.
In order to complete the exam, you need to get at least 75% to pass and earn the certificate, 50-question timed online exam. If you fail the test, you can still take the exam another day and as many times as necessary until you pass, at no extra cost.
The only thing holding you back is you!
- Where to: Hootsuite’s Advanced Social Advertising Certification
- Cost: $249
- Time commitment: + 4h30
- No expiration date
Hootsuite Advanced Social Media Strategy Certification
The last Hootsuite certificate we recommend is the Hootsuite Advanced Social Media Strategy Certification.
With this certificate, from learning the strategic planning process, social media marketing strategy, and tactics to content marketing in the social space this certificate will benefit your career.
If you want to gain a comprehensive understanding of how to build and scale social media in complex organizations, this certificate was made for you!
This digital marketing program course includes video lessons, interactive text-based learning, supplemental readings, quizzes, and a qualifying exam. You can view the course content at any time and can work at your own pace.
The Advanced Social Media Strategy Certification consists of eight lessons with an average completion time of five hours per lesson. It takes around 40 hours from start to digital marketing certification. This marketing certification will help you master digital marketing tools and give you valuable knowledge of social media marketing.
- Where to: Advanced Social Media Strategy Hootsuite
- Cost: $999
- Time commitment: + 40 hours
- No expiration date
Cornell University Digital Marketing Certificate Program
Cornell offers a digital marketing certificate that gives you an overview of the digital marketing industry and everything you need to know in order to succeed.
This certificate was developed by Cornell’s faculty members and was designed for marketing professionals who are trying to expand their knowledge in market research, customer development, or strategic brand management.
Throughout this certificate program, you’ll learn how to write your own digital marketing plans for both paid and owned media. Step by step and, you’ll learn how to pull your digital marketing ideas into a single one integrated plan.
This marketing certification will only require 2 to 5 hours per week and it’s 100% online.
- Where to: Digital Marketing Certificate Programs | eCornell
- Cost: $3600
- Time commitment: 2 months
- No expiration date
SEM Rush Toolkit Course
One other great certificate is the SEM rush toolkit course. The course is divided into 14 lessons with exclusive video lessons and 100% free! In only 3 hours, you can become proficient in SEMrush SEO.
This certificate was designed by a team of marketing professionals. The main goal of this certificate is to provide you with the most up-to-date content on SEMrush and search engine optimization (SEO) tools.
Search engine optimization (SEO) is definitely a good skill to have and having experience will be an asset when applying for jobs. SEM Rush also has a large selection of certification exams that you should definitely check out here
- Where to: Semrush SEO Toolkit Course – Semrush Academy
- Cost: Free
- Time commitment: 3 hours
- No expiration date
The Unbounce Landing Page Course
With this free digital marketing certificate, you will learn all about landing pages, how to define your unique value proposition (USP), using effective call-to-action (CTA) that will help you drive more conversions.
This certificate is divided into 7 modules and covers the landing page fundamentals, page elements, and architecture from call to action and more.
- Where to: The Unbounce Landing Page Course
- Cost: Free
- Time commitment: At your own pace
- No expiration date
Udemy Digital Marketing Courses and Tutorials
Udemy is also another useful platform that offers free or paid digital marketing certifications. Their courses were created by digital professionals marketers and will help you be up-to-date with the latest trends.
Amongst their most popular contents are the complete digital marketing course, mega digital marketing course A-Z, the complete digital marketing guide, and many more.
Udemy courses allow you to learn at your own pace, gain various skills and equip you with the latest topics of digital marketing.
- Where to: Digital Marketing Courses Online – Social Media, E-Mail & More | Udemy
- Cost: $6500
- Time commitment: Learn at your own pace
- No expiration date
Bing Ads Certification
Last but not least, the bing ads certification. While it’s not the largest search engine, this digital marketing certificate will help you upscale your knowledge in Microsoft Advertising and teaches you how to maximize your ROI when advertising on the platform.
In order to complete this digital marketing certificate program, you will just need to take the free courses and prepare for the exam.
You can learn at your own pace and can pause your exam and resume when convenient for you.
You need to get at least a score of 80% to pass the exam and be eligible for the certificate.
- Where to: Certification & Training – Training – Microsoft Advertising
- Cost: Free
- Time commitment: Learn at your own pace
- Valid for 1 year after completion
Coursera Digital Marketing Courses
Coursera is an online learning platform with numerous free courses as well as professional certificates and degree programs.
These certificates are made by top universities such as London Business School, the University of Illinois at Urbana-Champaign, or the University of California Davis. After finishing your course, you will receive a professional certificate of completion from the university.
- Where to: Coursera | Build Skills with Online Courses from Top Institutions
- Cost: Varies on the certificate
- Time commitment: Varies on the certificate
- Expiration date: Varies on the certificate
YouTube Certification
Video is the content that drives the most engagement but also the most efficient.
YouTube is the second largest search engine but also the third most visited site on the web.
YouTube certified program is a series of courses created to help content creators and partners that already have a used advance of YouTube systems and tools.
To become YouTube certified, you will have to choose from three different courses, including content ownership, asset monetization course, and music rights management.
First, make sure to check out if you are eligible and meet all the requirements. If you are accepted into YouTube Certified, you can start the certification and complete it as a Google partner.
- Where to: Take YouTube Certified courses – YouTube Help
- Cost: Free
- Time commitment: Varies on the certificate
- No expiration date
Copyblogger Certified Content Marketer
This content marketing certification is only available at specific times of the year. In order to enroll in their program, you must subscribe to their newsletter to get notified when enrollments are open.
When completing the program, you will be a copy blogger certified by turning in your content units to be evaluated by professional content writers.
You will also have the chance to get listed on Coppyblogger’s certified content marketer directory.
- Where to: Change Brings Opportunity – my.copyblogger
- Cost: $495
- Time commitment: It varies
- Expiration date: No expiration date
Twitter Flight School Certification
Twitter offers a variety of classes to help digital marketers acquire the skills and advertising knowledge of their platform.
You can learn how to create and execute video campaigns and all about Twitter ads.
Twitter offers different levels of certificates, from beginner to advanced. You only need to sign in with your Twitter account to get access to the available programs.
- Where to: Home : Twitter – twitter flight school
- Cost: Free
- Time commitment: Varies on the certificate
- Expiration date: No expiration date
American Marketing Association (AMA) Digital Marketing Certification
The American Marketing Associate (AMA) is a professional association for marketing professionals.
All their courses and exams will help you build up your confidence and implement your digital marketing strategies. Courses are very flexible and will allow learning at your own pace.
- Where to: Online Training Courses: Seminars, Webinars, Classes | AMA
- Cost: It varies with membership ($249 for AMA members and $349 for non-AMA members)
- Time commitment: At your own pace
- Expiration date: No expiration date
Digital Marketing Institute
The Digital Marketing Institute (DMI) is a renowned global organization that offers digital marketing trainings and certifications to individuals worldwide. With over 220,000 members and 25,000+ certified professionals, DMI operates in 135+ countries and collaborates with leading marketers and education brands. DMI’s trainings provide a comprehensive blend of digital marketing theory and practice, validated by top digital brands and agencies.
- Where to:Digital Marketing Certification Online | Digital Marketing Institute
- Time commitment: It varies
- Expiration date: No expiration date
Elevate Your Resume with Esteemed Digital Marketing Certifications
Becoming a certified digital marketing professional is the key to unlocking a world of opportunities in today’s competitive landscape. The top 24 best digital marketing certifications highlighted in this article offer a transformative learning experience through comprehensive online courses.
By acquiring these certifications, you can demonstrate your expertise and proficiency in various aspects of digital marketing, from SEO and social media marketing to data analytics and content strategy. These certifications not only validate your knowledge but also equip you with the essential digital marketing skills sought after by employers worldwide.
So, whether you’re a seasoned marketer looking to upskill or a newbie eager to enter the field, investing in these certifications is a strategic move that can propel your career to new heights. Don’t miss out on the chance to boost your career and level up your resume with these esteemed certifications!
Digital Marketing Certifications FAQs
Are marketing certifications worth it?
Digital marketing certifications can be worthwhile, demonstrating expertise and enhancing marketability. Their value depends on program reputation, relevance to job requirements, and practical experience. Research reputable programs for up-to-date, industry-recognized courses.
What is a marketing certification?
A marketing certification validates expertise in marketing concepts and strategies. It showcases knowledge in areas such as digital marketing, analytics, and online channels.
Can anyone be a digital marketer?
Yes, anyone can become a digital marketer. It requires learning marketing strategies, digital platforms, and analytics. Training and experience are valuable for success.
