Why Your SEO Strategy Needs an Industry Glossary & How to Create It in 7 Steps

by | Apr 10, 2023

If you’re like me and over the age of 22, you might not have picked up a textbook for a while.

So let me refresh your memory on glossaries.

A glossary is a list of terms, words, or phrases related to a particular subject, accompanied by definitions or explanations. It is an invaluable reference tool that helps readers understand and use the specific terminology associated with a particular field, industry, or discipline.

You may be thinking, “So what does that have to do with SEO

Well, I’m glad you asked. Adding a glossary section to your company’s website is a powerful way to rank for more industry terms. It will attract more backlinks organically and supercharge internal linking.  Creating a glossary for SEO can be a highly effective strategy.

Allow me to expand.

Table of Contents:

  1. The Benefits of an SEO Glossary
  2. Natural Landing Pages for Backlinks
  3. Rank for Industry Keywords
  4. Internal Linking Opportunities
  5. Establish E-A-T and Topical Relevance
  6. How to Create an Effective Glossary
  7. In Conclusion

Book a Free Strategy Call Today

Ready to take your digital marketing to the next level? Get started with an initial review of your goals and current program.

The Benefits of an SEO Glossary

Natural Landing Pages for Backlinks

You may already know that backlinks are one of the most significant SEO ranking factors. However, not just any page can gain many links without active outreach or paid placements. But lots of websites reference definitions of terms.  That means if you define a term in your industry, and another website wants to reference that term, they’ll link to you. When you do your own active link building, it’s also much more natural to reference these pages than your homepage or product pages.

Just take a look at Ahref’s “Best by links” page report for websites with well-built glossaries. You’ll see these pages can rack up a huge number of linking domains. See an example of Investopedia below: