2020 TSIA Conference: What to Know Before You Go

by | Mar 18, 2020

Between 2010 and 2020, employment in computer systems design and related services is expected to grow by nearly 4% every year.

As employment in technology services has been steadily growing like that for the last 20 years, so too has output. Over the same 2010 to 2020 period, the output of this industry is projected to grow by more than 6% annually.

All that to say that there’s a lot of potential for the future of the technology services industry.

If you’re already a leader or aspiring leader in tech services, you know all about that potential. But, do you know how to face potential challenges?

The TSIA conference is a twice-annual conference that gives you that kind of insight and so much more. Keep reading to learn more.

Who Is TSIA?

TSIA is an acronym for the Technology Services Industry Association. This firm performs in-depth and reliable research that they then use to advise technology companies both big and small.

TSIA teaches companies how to use technology services to increase their profitability and growth as well as how to overcome their top business challenges. They work with IT services, sales, product, and channel teams to develop new frameworks, best practices, and performance benchmarking.

What to Expect from the TSIA Conference

TSIA is the association behind the TSIA Conference. This twice-annual conference happens in the Spring and Fall of each year.

It’s three days long, with more than 100 sessions designed for the executives and future leaders of the technology and services industry. With between 1000 and 5000 expected visitors every year, the conference also books between 100 and 500 exhibitors.

At each conference, attendees will learn from the best: technology and services industry experts from some of the top tech services companies in the world. They’ll discuss business strategies based on the latest trends in the tech industry.

From exhibitors to keynote speakers, everything at TSIA is tailored to helping you grow your business, today and in the future. You’ll be given actional insights from industry thought leaders and those with the research to back up their discussions.

But one of the most important aspects of attending the TSIA conference is sharing ideas and networking with peers. Promoting a company, a product, or a service is accomplished in the most impactful way when you’re face-to-face. But this is also an opportunity to discuss ideas and try new ones out.

TSIA Conference 2019

Where & When?

The first TSIA conference was held in 2006 and, since then, more than 30,000 people have attended.

This year, the first of two conferences will be held in San Diego from May 4th to 6th. All three days of the conference will take place at The Machester Grand Hyatt, on the beautiful waterfront of downtown San Diego.

Manchester Grand Hyatt - San Diego, CA TSIA Conference Location 2020

In October of this year, the TSIA conference is scheduled to take place in Las Vegas. No details as to where it will be held as of yet but it’s scheduled for October 21st to 23rd.

Pricing and Registration

Until March 31, there’s a 10% discount on the Full Conference cost for members and non-members. Members can grab tickets for $2,156 while non-member tickets are being sold for $2,516.

After March 31, early bird pricing ends. Full Conference tickets will cost members $2,395 while non-members will go up to $2,795. The cost of a one-day pass is $995.

There are also discounted rates for groups, so you can bring your team to the conference at an affordable rate. Team discounts are as follows:

  • 20% off for groups of 5-10
  • 25% off for groups of 11-20
  • 30% off for groups of 21 or more

You can register for the conference here. You’ll be asked for your email, full name, and whether or not you’re currently a TSIA member, partner, or non-member. After that, choose your pass type, enter any additional attendees, and you’re well on your way to TSIA 2020.

Speakers and Topics

The TSIA conference is well-known for the speakers it brings to its stages every year. These keynote speakers and thought leaders are among the most reputable names in the tech services industry and work for some of the most successful brands. Each and every one of them offers insight and guidance that will help you grow your business, overcome your challenges, and get ready for what’s coming in the future.

Speakers for the TSIA conference

The San Diego TSIA 2020 Conference will feature over 200 tech industry keynotes and sessions, with the full agenda listed on the TSIA website but some highlights include:

  • J.B. Wood, President, and CEO of TSIA: Will Cost Cutting Ever End
  • Thomas Lah, Executive Director if TSIA: State of Organizational Structure for Technology Providers
  • Denise Rundle, General Manager of Microsoft‘s Customer Service and Support: How Microsoft Support Helped Their Customers and Partners Achieve More
  • John Jester, leader of Customer Experience organization for Google Cloud
  • Tien Tzuo, Founder & Chief Executive Officer

It’s an impressive lineup of keynotes and sessions presented by industry thought leaders and the world’s leading technology companies.

With topics highly relevant to your business, you’re sure to come away from the conference inspired to apply what you’ve learned to your operation, paving the way for future profitability and success.

Since there are multiple sessions simultaneously happening and it’s impossible to attend them all, attendees can select a session track that’s most relevant to them, these include:

  • Customer Success
  • Education Services
  • Expand Selling
  • Field Services
  • Managed Services
  • Professional Services
  • Service Revenue Generation
  • Subscription Sales
  • Support Services
  • XaaS Channel Optimization
  • XaaS Product Management
  • Social/Technology
  • Analytics
  • Future Leaders

Who Should Attend?

The insights presented and the opportunities for professional networking are invaluable to all sorts of professionals in the technology services industry. Executive leadership and C-level employees will receive highly relevant information and research that relates to profit and future growth. But leadership at all levels of big and small businesses can benefit from attending as well.

In particular, the information presented this year at TSIA San Diego benefits technology services teams, sales and channel teams, as well as product teams.

TSIA Conference 2020 Networking

Technology Services Teams

Anyone within roles su

  • Field services
  • Professional services
  • Managed services
  • Support services
  • Education services
  • Customer services

TSIA can help align all of these teams. It directs these teams toward solving the business challenges you face today and in the future, with a focus on customer outcomes.

Sales and Channel Optimization

As-a-service business (XaaS) business models involve subscription-based technology services. XaaS is quickly replacing the old framework. Businesses need to find ways to adapt this model to their brand, sell subscriptions, acquire customers, and continue to expand.

Sales teams benefit from TSIA and insights on how to sell XaaS. Channels will learn how to continue to build and renew subscriptions.

Product Teams

One of the teams that benefit most from TSIA is the Product team. Product management leaders need to know how to develop, price, and generate leads for XaaS. At TSIA, Product teams get insights on product operations best practices, metrics for measuring success, and how to partner with other teams – all from the industry’s top thought leaders.

Power Networking

Twice every year, the TSIA Conference gathers some of the industry’s biggest names to present some of the best research in the industry. Attendees receive insights that help them grow margins and prepare for what’s upcoming. But it’s also an excellent opportunity to network with your peers and share ideas.

Beyond networking between sessions and on the expo floor, there is also a Tech Exec Networking time.

TSIA Conference

According to TSIA, “The Tech Exec Networking event allows senior-level executives the opportunity to engage in high-level networking with their peers in a relaxed yet lively setting. This exclusive Monday evening event offers a gourmet menu and presents a valuable opportunity for VPs and above to renew acquaintances and establish new contacts with industry colleagues.”

Are you planning to attend TSIA and if so, what are you hoping to gain from it? Tell us in the comments below.

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Ryder Meehan

Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.

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