How to Turn Web Leads into Customers Step by Step

So you just got an inbound lead from your website. You or your sales team gets a notification email that there is a prospect interested in hearing about your company and is ready to talk. So what happens next? Follow this process to boost your close rate instantly!
The Essential Guide to Digital Marketing for Cooking Classes

Are you ready to grow your cooking class business through digital marketing? This guide is exactly what you need to explore your web traffic and consistently book out your class. Check it out!
The 8 Biggest Google Ads Mistakes & How to Avoid Them

Nothing is worse than spending your Google Ads budget on irrelevant traffic. In fact, it’s very easy to end up empty pocketed with poorly managed PPC campaigns. On the other hand, Google Ads can work as a powerful marketing tool when done right. Clicks, leads, customers. Every digital marketer makes mistakes and there is no perfect recipe for crafting the perfect Google Ads campaign. We’ve listed the 8 most common mistakes that marketers make.
A Step-by-Step Guide to Keyword Research For B2B Tech Companies

Are you building a Google Ads account in the B2B tech or software industry and not sure where to start with keyword research? Today, we’ll break down the exact strategies on how to do keyword research for any B2B tech vertical to get more qualified visitors and leads, reduce wasted spend, and discover additional markets. Sounds good?
Best Digital Marketing Conferences 2019

As there are hundreds of great digital marketing conferences held every year, it might be hard to choose which conferences are the right pick for you. Check out our top picks for digital marketing conferences that are definitely worth the time and investment.
Best App Marketing Strategies for Increased Downloads & Engagement – from 14 Experts

As the evolution of apps continues to roll on, it has become even more important for companies to rethink their app marketing strategies in order to gain more app downloads and boost engagement. Learn more from 14 industry experts.
Step-by-Step Video: How to See Facebook Ads from Your Competitors

Facebook has recently put a major focus on transparency. This causes some hurdles for advertisers but also create opportunities, one being we can now see any brand’s ads and how much they’re spending! Follow these 2 simple steps to see how.
What is an Inbound Marketing Agency & Why You Desperately Need One

Inbound marketing agencies provide support to clients. Inbound agencies go beyond just generating impressions.
Why You Should Up Your PPC Game with SKAGs (Single Keyword Ad Groups)

SKAG’s are “Single Keyword Ad Group” and they are exactly as they sound: every single ad group should be made up of only one keyword. This is where many PPC marketers may stop reading, since this process sounds very time-consuming. But I promise there will be payoff.
7 Must-Try Vegan Marketing Strategies

Discover 7 must-try vegan marketing strategies to effectively reach your target audience and grow your vegan business. Get all the insights you need in our guide.