Google Adwords Grant for Nonprofits – Application & Management Service

by | Jun 14, 2018

The Google AdWords Grant program has been around for years but many nonprofits are still unaware it’s available to them. The complete program details are available online but to summarize: any qualified nonprofit may apply for $10,000 of monthly AdWords credit. This translates to approximately 5,000 visitors each and every month!

The application process requires registering with Techsoup and submitting details of your organization including mission and verification of nonprofit status. Once you’re accepted into the program, you will have access to create your account: selecting keywords, writing ad copy, defining landing pages, managing budgets and setting bids. It’s worth noting that in early 2018, Google began enforcing stringent performance requirements including a click-through rate of over 5%, bidding no more than $2 per click, and other restrictions that can get organizations banned from the program if they are no compliant.

We can be valuable partner to any nonprofit both in securing the grant as well as maximizing the results of the program and staying compliant. We have worked with a number of nonprofits to secure the Google AdWords Grant and receive incredible results, here are a few ways we support you.

  • We apply for and secure the Google Ad Grants program on you, we currently have a 100% acceptance rating.
  • Our monthly service fee only applies after you are accepted to receive the grant.
  • After approval (typically in 24-28 hours) you will have access to $10,000 of Google AdWords budget every month.
  • Google Analytics tracking can be installed for you if you don’t already have it, so we can track events like donations, signups and traffic.
  • We will actively manage your AdWords budget to maximize the results and stay compliant.
  • We build your keyword list, write ads, set landing pages and enable all the advanced features of Google AdWords.
  • We work with you to target the growth that you need: either to reach new donors, recruit volunteers, increase awareness, build your email list or get more grants.
  • You will receive detailed reporting on performance and growth.

Whether you decide to engage Upgrow as a strategic partner or self-manage, we hope you will take advantage of the Google Adwords Grant for nonprofits! If you’d like to learn more about how we can support you, book a free 20-minute consultation now. Learn more about our full digital marketing services.

5b230ad093f1ff53c194a8cb 1DX 5227

7 Common SEO Mistakes eBook

Finally… find out what’s been holding back your SEO so you can eliminate it to dramatically grow your sales pipeline!

Strategies developed from 100’s of websites and over 18 years of SEO testing and experience.

Download this eBook now to instantly and dramatically increase your sales with SEO.

Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.

Read More from Our Blog

SEO Monitoring Ultimate Guide: Everything You Need to Know
SEO Monitoring Ultimate Guide: Everything You Need to Know

Hey there, marketers, founders, and SEOs! Are you ready to embark on an exhilarating journey that will unlock the secrets of SEO monitoring? If you're looking to dominate the search engine rankings and drive massive traffic to your website by letting the data guide...

read more
Find the Right B2B Google Ads Agency for Your Business
Find the Right B2B Google Ads Agency for Your Business

Choosing the right Google Ads agency can be a game-changer for your B2B business. But with so many options, finding the best fit can be tough. Time is of the essence — every moment you hesitate, your competitors get ahead. This article is here to help. It's your quick...

read more